AEC Marketeer

Bryon and I dig in to SEO, what it really is, and how to maximize your website for search engines. Bryon McCartney is a managing partner and the Chief Idea Guy at Archmark Architect Branding and Marketing, in Estero, Florida. He has more than 30 years experience in branding and marketing and has led online strategic initiatives for major clients, including Clavin Klein, General Motors, Lipton Food...

So often marketing falls into the bucket of "non-technical" or "non-billable" work. Through this conversation, Lindsey and I explore how to get marketers out of these buckets and showcase the AEC Marketer's skillsets in ways that resonate with our firms and the industry. Lindsey K. Mathieu is the owner and founding Principal of Golden Egg Concepts. In this role, she provides integrated marketing c...

Alicia and I dive in to her inclusion and diversity initiatives throughout her career and how they tie in to recruiting. Alicia has 18 years of marketing experience in the A/E/C industry. She is a Principal of HRP Associates, Inc., a nationwide environmental consulting firm and serves as the Director of Marketing and JEDI. Her responsibilities include oversight of corporate and client sector brand...

Ann and I take this time to dig in to the A3 proposal, where it came from, what it is, and where it's going. ANN M. LEINER is the President & Chief Connection Officer at Stacey & Associates For 30 years, Ann has facilitated capital projects that have changed the face of communities and institutions. After leading business development efforts for design and construction firms, she founded t...

Salem comes on the podcast this week to talk about sustainability and what that means for the City of Costa Mesa, what our firms can do to help our clients reach their sustainability goals, and what to keep an eye out for in the future. Salem Afeworki, LEED GA, ENV SP, EcoDistricts AP is the Energy and Sustainability Services Manager at the City of Costa Mesa. She is passionate about climate actio...

Matt and I sit down to talk about all things marketing training - what to look for, why to invest in your people, and why to invest in yourself. Matt Handal provides marketing and business development strategies that actually work. He has helped firms 10X their proposal results and realize significant growth. He is the author of Proposal Development Secrets, Contributing Editor of SMPS Marketer, a...

On this episode, I ask Emily all my pressing questions about AEC Photography and the best way to work with an AEC photographer. Emily Hagopian is a national, award-winning architectural photographer based in San Francisco. Photographing projects for design, manufacturing, and hospitality clientele throughout the United States, Emily prides herself on working seamlessly with her clients, creating b...

Julie is back to talk about data and how marketers can use it to make better, informed decisions! Julie Huval is the Head of Marketing at Beck Technology. She leads a team of marketers and helps drive demand for the company’s preconstruction technology offerings. Julie earned an MBA from The University of Texas at Arlington and is a self-described “data nerd”. She is part of her company’s five-mem...

In this episode I chat with Lindsay about business processes in AEC firms including the similarities and differences between the firms that she works with. Lindsay Diven, CPSM Senior Consultant, Full Sail Partners Founder, Marketers Take Flight Lindsay is a marketing professional serving the A/E/C industry for more than 15 years. She currently is a Senior Consultant with Full Sail Partners. In thi...

I have the opportunity to chat with Kathryn Bennett about all things automation software, its benefits, application, and the future role of proposal managers. Kathryn Bennett, CPSM, is a veteran professional services marketer and Director of RFP Excellence at Loopio, a proposal automation software company. During her time as a Loopio user, she cut production time on RFPs by 35 percent and complete...

Julie and I chat about company culture, how to grow it, and how to maintain it, all while still facing COVID-19. Julie Huval is the Head of Marketing at Beck Technology. She is part of the five member leadership team for the fast growing preconstruction tech company. When Julie started with her company in 2012 there were 12 team members and she was the first marketing hire. Now the company has sur...

Rebroadcast of the most listened to episode of the AEC Markteer. Mercedez believes better writing makes for better business. She teaches reader-focused and succinct writing that drives client behavior, builds relationships, and wins work. First and foremost a storyteller, Mercedez is passionate about finding and sharing a firm's unique stories to connect with clients. As a Proposal Specialist at M...

I sit down to talk with Rachel about her career and working in her home state of Hawaii. Rachel is an experienced marketer that quickly moved up the corporate ladder to become the Chief Operating Officer for one of Hawaii’s largest construction cost consulting firms. Starting her career in the AEC industry as a Marketing/Project Coordinator in 2016, Rachel quickly advanced to become the firm’s Bus...

Leslie and I chat about case studies and why our firms should be writing them. Leslie Blaize of Blaize Communications is a freelance writer specializing in Architecture/Engineering/Construction. She’s certified as a professional services marketer and case studies specialist. To find out more about Leslie and her work, please visit: Website: www.blaizecommunications.com LinkedIn: https://www.linked...

Tenille and I sit down to talk about her career in the AEC industry and her new podcast Death by Architecture. Tenille Bettenhausen is a business developer serving the Los Angeles market for the American Institute of Steel Construction. She earned her BS degree in Architecture from Arizona State University in 2000. After graduation, Tenille started her career in architecture at various local Orang...

In this episode I sit down to talk with Megan about how her yoga practice has helped her cope with constraints introduced during this pandemic. While these are great tips for working from home, I also believe they are great practices to carry with us long after this pandemic is gone. Megan is a creator, curator and curiosity advocate. Storyteller with a focus on people-power engagement and long-te...

In this episode I talk to Shiloh about how we as AEC marketers and business developers should be building business while we (still) find ourselves in this pandemic. Shiloh Swanson, FSMPS, CPSM is a Senior Principal and National Sales Manager at Stantec.

I have gotten quite a few questions lately on podcasting and so I've done my best to answer the most common ones in this episode. I hope it's helpful!

I sit down to chat with Cricket about her career, what she's learned along the way, and suggestions for others trying to navigate their own career paths. With nearly 25 years of marketing experience in the AEC industry, Cricket Robertson, FSMPS, CPSM, develops brand messaging and works with all levels of company leadership to create experiences. She is a marketing professional with the ability to...

Gabe and I chat about his experience as a counselor and how those skills have translated into the world of AEC marketing. Gabe Lett, CPSM, FSMPS is a veteran of A/E/C marketing and business development. He has served three consulting engineering firms over a 16-year career. He is a published writer, contributing numerous articles educating and promoting best practices for A/E/C marketing professio...

In this episode I talk with Jamie about her experience working in the public sector and what we could do better as consultants when working with and marketing to public agencies like the City of Yorba Linda. Jamie has over 20 years experience in the public and private sector and has a diverse public works background in development services, traffic, transportation, planning, construction, roadway...

I want to send this thank you note, in podcast form, to all my listeners and guests from 2020. It has been an absolute privilege to do this podcast with you all and I am really looking forward to a 2021 filled with equally remarkable people and conversations. Thank you. Keelin Cox

In this episode, I am interviewed by David LeCours about my experience with small, medium, and large AEC firms. This is Part 2 of our AEC Markteer and PSM Show collaboration.

David Lecours is Principal at LecoursDesign based in San Diego but working nationally. LecoursDesign is a branding and digital marketing agency helping AEC firms attract clients and talent. In October LecoursDesign was awarded the top honor for external websites at the national SMPS Marketing Communications Awards. They also won the same award in 2018. So, I thought it would be great to interview...

Candi Crosson and I talk about when it's best to engage a graphic designer and the questions she asks her teams. Candi Crosson is a Graphic Designer with Stantec. She has worked on a broad range of design projects and brings creativity and experience to her teams. In her 30+ years as a designer (five of those as a cartographic technician), she has worked on projects for various corporate environme...