Advertising Specialty Institute

Promo products veteran David Blaise, a longtime industry consultant and growth expert, shares can’t-miss insights into how distributors can supercharge sales.

In the latest Social Angle podcast, first streamed live on Facebook, ASI Media’s Vinnie Driscoll asks new Social Media Producer Elieza Bague a bevy of questions including what she did in her last role, the skills she brings to ASI, prior knowledge of the promo industry and much more.

Carly Schulman, editorial intern and budding graphic designer, shares some of the biggest trends she’s seeing in logo design this year.

Rich Corvalan at Zing Manufacturing in Phoenix discusses the company’s big year in 2021, including an industry-exclusive contract with retail drinkware brand S’well.

In the latest Social Angle podcast, ASI Media’s Vinnie Driscoll picks the brain of Jeff Anderton, SnugZ USA's director of content, about how much effort goes into the creation of his videos, social media’s impact, and advice for anyone looking to take their content game to the next level. They two even discuss Anderton’s latest augmented reality creation, Swagar!

We all wish there were more hours in the day. Thankfully for distributors, there can be … if you take advantage of time-saving tools and tricks that make apparel sales easier. Today we’re joined by Gina Barreca, Director of Marketing at Vantage Apparel. Stay tuned as we dive into all the savvy ways you can save time and better serve your clients, even when faced with supply chain issues out of you...

In this episode of Promo Insiders, Editor-in-Chief C.J. Mittica and Research Director Nate Kucsma discuss which promo products are most influential across the U.S., show how men and women differ and overlap in their product preferences, and reveal a few surprising findings.

Paola Granados of Anypromo dishes lessons she’s learned after six months in the promo industry.

Matt Hare and Josh Diamond, two health and safety leaders at Hit Promotional Products, share best practices for navigating workers being out sick in high numbers during the latest COVID surge – and potentially the next one.

Lisa Gavoni of Brand O’ Guitar talks about the impact social media has had on her business.

Licensed psychologist Dr. Melissa Whitson offers her expertise on coping with long-term pandemic stress and modeling emotional intelligence for others.

Mike Ross, Proforma's new social media and PR specialist, spent a decade in the entertainment industry, most recently as a manager of the reigning Stanley Cup Champion Tampa Bay Lightning's community hockey social media accounts. Mike, who earned two Cup rings while working for the franchise, offers social media lessons and insights from the entertainment industry as well as first impressions of h...

Promo expert and author Darryl Jenkins explains how embracing diversity can deepen relationships, promote personal growth and improve company performance.

Brandon Mackay of SnugZ USA and Jim Hagan of Sweda discuss SnugZ’s acquisition of Sweda and what it means for the companies – and the industry – going forward.

Sales and persuasion expert Carolyn Strauss, who is speaking at ASI Shows this year, serves up strategies for success.

Content marketing is vital for businesses, especially in the pandemic era when so many eyeballs are glued to social media for entertainment and education. “This is where people are looking for information,” says Jessica Gibbons-Rauch, a partner at Trendependent and a speaker at the 2022 ASI Shows. A smart social media and content marketing strategy can humanize brands, both large and small. But ho...

Dawn Raquel Jensen, founder of Virtual Options and an education speaker at the upcoming 2022 ASI Shows, discusses establishing digital authority and thought leadership over social media and shares how to generate content that converts.

Dr. Noshua Watson, founder of Interwoven Impact, a social impact analytics consultancy for content companies, shares strategies for promo companies that want to make their swag more sustainable.

In this episode of the Social Angle podcast, ASI Media's Vinnie Driscoll is joined by aspiring author and motivational influencer Samantha Demers to discuss how you can take the leap from being an observer to a creator on social media. In this recorded live discussion from Twitter Spaces, Demers and I discuss everything from how stage fright and imposter syndrome plays into the fear, tips on how t...

Steve Cuthbert, previously a vice president of sales at The North Face, shares insights on everything from trends to leadership.

In this special edition of Promo Insiders, ASI Media's Vinnie Driscoll discusses NFTs with three promo pros who have their fingers on the pulse of this digital tech: Lisa Fosdick, Meg Erber, and Jeremy Picker. In this podcast, which was recorded live on Twitter Spaces, they discuss examples of how NFTs work, their potential impact on the promo industry, and much more.

ASI Media’s Michele Bell talks to Jersey native and Poland-based Lynka President John Lynch on the ups & downs of getting his first novel (a thriller topping the charts in Poland) published and his recent merger with Top 40 supplier Vantage Apparel.

It’s the most wonderful time of the year. That’s right, ASI Media Editors Theresa Hegel and Sara Lavenduski are once again pre-gaming Thanksgiving, sampling a veritable cornucopia of odd flavor combinations. For this year’s “snacksgiving” celebration, there’s no gravy-infused vodka cocktail or green bean-flavored candy corn. But foraging through picked-over supermarket shelves did yield some unexp...

ASI Media's Vinnie Driscoll talks with Erin Reilly and Logan Oh of Pop! Promos about a viral TikTok video Logan created to help drive interest in open positions at the company. The video, which quickly went viral, gained over 30,000 views in just a few hours, and over 80,000 views by the end of the week. More importantly, the video helped Pop! Promos receive a flood of resumes from candidates all...

In this episode of Promo Insiders, ASI Media Executive Editor Sara Lavenduski speaks with valuation expert Dave Bookbinder, managing director at B. Riley Financial, about creating an exit plan and how to get the most value from your business.