Advertising Specialty Institute

Executive Editors Theresa Hegel and Sara Lavenduski share their seasonal traditions, try new sweet treats and discuss ways distributors can take advantage of the thaw to sell more promo.

In this live Social Angle podcast, ASI Media’s Vinnie Driscoll chats with Ryan Moor, CEO of Allmade Apparel (asi/34341), about how he uses daily ice baths to push himself out of his comfort zone, the results he’s seen in almost five years, and how he’s been able to use social media to document his journey. If you’re looking for a little motivation, don’t miss this discussion!

TikTok expert Paola Granados, the social media lead at Ontario, CA-based distributor AnyPromo (asi/117065), weighs in on the popular, yet controversial, platform.

ASI editors Theresa Hegel and Christopher Ruvo discuss the ins and outs of these important sustainability-related topics, and offer strategies for undertaking eco initiatives and responsibly marketing them.

Amy Clyne of Top 40 distributor Kaeser & Blair shares her advice for the most common client challenges as listed by our readers.

So many heat transfers, so little time. Thankfully, heat transfers from STAHLS’ (asi/88984) are quick and easy to apply, plus they can be used with a wide range of substrates and surfaces. I’m Emma O’Sullivan, Senior Manager of Content Marketing at ASI, and today you’ll learn all about the many types of heat transfers out there in this discussion with Dave Conner, Content Director at STAHLS’ & STA...

The Promo Insiders crew discusses what bank failures, noncompete bans and independent contractor legislation will mean for the industry.

In this live Social Angle podcast, ASI Media’s Vinnie Driscoll chats with Jeff Davis, founder of Record Remix (asi/93934), about his interesting business (which makes housewares and gifts out of reclaimed vintage vinyl records), the struggles he endures promoting his business on social media, and much more. If you’re a promo pro who has to deal with roadblocks like non-disclosure agreements (NDAs)...

Ann Baiden from Innovatex Solutions in Ontario reflects on the important observance and her efforts to advance women’s causes.

CEO Brandon Mackay candidly discusses the post-acquisition integration challenges that led to service problems in 2022 – and how the firm has put the issues in the past.

What if we told you there was a way to provide clients with the exact amount of apparel they need, customized to their exact specifications, all the while reducing waste and increasing sustainability? Well, there is. On today’s podcast, we’re talking about apparel fulfillment on demand, explained by our guest Rachel Corey, Promotional Program Manager at STAHLS’ DFC. You’ll learn why this is a serv...

In this live Social Angle podcast, recorded on Monday, Feb. 20, ASI Media’s Vinnie Driscoll chats with Mike Freestone, chief idea officer at The Promo Agency, Powered by Proforma (asi/490055), about the viral AI chatbot taking the globe by storm: ChatGPT. What is it, how does it work, and why should the promo industry care? Find out now!

Kevin McCracken, co-founder of Social Imprints, talks about baking social responsibility and “fair-chance” hiring into your company’s ethos, as well as how sustainability efforts can improve the industry as a whole.

In this live Social Angle podcast from Wednesday, Feb. 15 at 11 am EST, ASI Media’s Vinnie Driscoll chats with Jon Katz, founder of portable blender supplier BLENDi (asi/63737), about what it's like being new to the industry, how he uses social media to promote his product and solicit trade show tips, and much more.

Two experts return to the podcast to give an update on this recovering sector.

ASI’s Nate Kucsma and Christopher Ruvo examine the industry’s strong 2022 performance and discuss what lies ahead in 2023.

In this live Social Angle podcast, ASI Media’s Vinnie Driscoll chats with Erich Campbell, an apparel decorating professional, about how he uses social media for his business, tips for screen printers and embroiderers, and much more. If you’re an apparel decorator looking to stand out on social media, don’t miss this discussion!

Vicki Ostrom explains how comfortable apparel became synonymous with style.

In this live Social Angle podcast, recorded Wednesday, January 25, ASI Media’s Vinnie Driscoll chats with Sam Moses, the Chief Socktologist of Sockrates Custom Socks (asi/88082), about how to get attention on social media to grow your brand.

Gia Machlin of New York City distributor EcoPlum discusses the importance of creating a Global Plastics Treaty and strategies distributors can use to become more sustainable.

Top 40 supplier HPG this month acquired fellow Top 40 firm Evans Manufacturing. What can distributors expect in terms of service? How does the deal benefit the firms and their customers? Plus, where is M&A in promo headed?

In this live Social Angle podcast from January 18, ASI Media’s Vinnie Driscoll chats with dynamic motivational speaker Cliff Quicksell, of Cliff Quicksell & Associates, about getting over a fear of public speaking. If you’re one of the millions who suffers from social anxiety and/or are apprehensive to get in front of a camera to do social media, Cliff has the perfect tips for you. Don’t miss this...

The just-promoted chief executive of the industry’s 10th largest supplier, Frank Carpenito talks everything from consolidation and supplier service levels, to changing end-client demands, sustainability, potential recession impacts and more.

In this live Social Angle podcast, recorded on Friday, January 13 at 1 pm EDT, ASI Media’s Vinnie Driscoll chats with Shane Shirley, of Shane Shirley Media, about blogs. Are they still relevant? What are the benefits of having one? And should you add one to your marketing arsenal? Don’t miss this discussion!

ASI Media’s editors talk about the first major industry event of 2023, which featured instructive education, insightful keynote speakers and a bustling floor of supplier exhibits.