Ads with a Twang

On this episode, we cover how Facebook charges for your ads as well as a few other things like: Campaign Spending Limits Campaign Budget Optimization Daily Budget Lifetime Budget Also, I go over why getting charged by impression vs link clicks is actually not a bad thing and for the most part is the optimal way to run your ad campaigns. The key to how you get charged is how you set up your account...

This episode is really just a list of tools I use every day when creating my Facebook ads for clients.  I am an affiliate for some or all of these and there are free alternatives but so many people asked I thought I'd just give them to you like I have them:   Images: https://stock.adobe.com http://canva.com   Video: http://onefocusmarketing.com/veeroll   Copy: http://amzn.to/2FiXy1j - The Adweek G...

I probably harp on this way too much but frankly, it is most likely the #1 thing keeping your Facebook ads from working.  Know your ideal customer inside and out!  That is where targeting begins by identifying all the things your ideal customer loves and those things that stress them out. There is a really cool tool by HubSpot to create your customer avatar: http://makemypersona.com   If you haven...

Quit keeping your free content a secret! It would be awesome to write an epic blog post and then some semi-famous influencer just happened upon it and promoted the heck out of it for you! However, until that time you better count on promoting your free content yourself and Facebook ads are the perfect way to do it. On this episode, I cover the best kind of content to promote and why it makes so mu...

Hey Everybody, This is my very first Special Edition of the Facebook Ads with a Twang podcast! This is NOT the usual 10 minute or less tip but a 45 minute extravaganza. Maybe extravaganza is a little much but it really is like a full training. This episode is for coaches who are either new to Facebook ads or may be concerned about the technology part of it or you've been running ads without gettin...

Whether you're new to Facebook ads or are a seasoned Facebook ads professional it is really easy to over think your ads. I catch myself doing this all the time. "Wow, look at this new tool that is in power editor. What does it do? Does it even work? What am I gonna test it on? How can I fit it into any of the campaigns I have running?"  "How many images do I need to test?" "What is the best strate...

Here is a 4th retargeting strategy and really it is an 'add-on' to other strategies. The example I use is from episode 30 where I cover a particular strategy. Then on this episode, I explain how to add this on. Now I'm going to warn you. This isn't for every market and a lot of people don't like this approach because they feel like they're their product/service away. What I'm going to tell you is...

What happens after your Facebook ad starts to really take off and you want to scale it? Do you just up the budget to infinity?  That's what most people do and more often than not they're in for a rude awakening.  It makes sense though. If you're spending $50 a day and it is working out then why not spend $500 a day?  The problem there is the Facebook algorithm. It just doesn't work that way… ugh....

What if you could train Facebook to send you the best leads? Guess what? You can! The way we do this is by 'training' or 'seasoning' the Facebook pixel.  On this episode, I cover the best way to train your pixel so you can get in front of more of the right people with your message. I'm talking about things like - custom conversions, standard events, which objective to choose, how the Facebook algo...

Over the last few years that Facebook ads have been around there seems to be this fear (borderline paranoia) about upsetting the algorithm by changing a running ad.  On this episode, I'm covering what you can change, what you can't and some best practices for when you need to make a change but don't want to screw anything up. Some basic rules of thumb are: You can change anything in the creative -...

Facebook ad costs seem to be on the increase.  Actually, they've always been on the increase. It is inevitable that the cost of any marketing platform will go up. There are short-term increases - such as during the holidays when there is an influx of advertisers trying to capitalize on this time of year. Then there are long-term increases. Like the news feed being completely full so now you're alw...

Facebook ads can be so freakin' frustrating.  Especially when you read about so and so 'crushing' it with their Facebook ads because they just made $50k last month and spent $200 on ads. Hey, I get caught up in that kinda hype too. What they didn't share was that they already had a 20000 person email list or 100000 followers on Instagram. Those kinda things are important to know. Comparing Faceboo...

For most businesses, their ideal customer has certain days and/or times they are most likely to be on Facebook. On this episode, I answer whether you should 'daypart' your Facebook ads so that they only show at certain times. Note that dayparting is a more advanced technique and is NOT necessary for almost everybody. Facebook has an amazing algorithm and will do its best to optimize your ads regar...

Here is the third retargeting strategy I have shared and this might be the easiest. I would love to tell you I think all this up so I could take full credit but really most of the strategies are ones I have come up with through countless hours of reading, watching and listening other Facebook ads and media buying experts. My goal is to make it simple and give it you so you can implement it quickly...

Whenever I talk to people about Facebook ads they almost always are concerned with the 'technique' part of it. Target audiences, the perfect image, the latest greatest feature… the insiders secret that will help their ads dominate the market.  The thing is, with Facebook ads it is just like running a business. 80% (or more) of success is your mindset!  Now, you might be thinking… "C'mon Ben. Minds...

With everything that's been going on in the world of Facebook ads, it seems like a lot of entrepreneurs I talk to are forgetting the basics. Building your email list is a huge deal.  It is also huge to know exactly what you're going to do with the list but that's a different episode.  Email lists are still here. Still viable and can make all the difference in your business.  You own your list. On...

Facebook ads do NOT have to be complicated. Getting caught up in retargeting, bots, exclusion audiences, fancy videos and on and on does not always add to the bottom line.  On this episode, I go over creating a simple Facebook and the components that make them work. Will this work every single time, in every market with every product or service?  Not likely! What I cover are the basics for creatin...

Facebook Live can be massively powerful if you're using it.   If you're just starting out or don't have a lot of followers you can use Facebook ads to promote your Facebook live videos.   On this episode, I cover why Facebook live is important.  Where you should go live (business page, personal page or group)  What you can do with your Facebook live videos. And I cover the 4 key things to remember...

Have you thought about what you should and more importantly what you shouldn't do about your Facebook ads during the holidays? On this episode, I cover what to expect during the holidays and answer questions about whether you should start, stop or pause your ads.  Last year during the 2016 election Facebook ads went totally haywire.  That was not typical. At least I hope it doesn't become the new...

Retargeting method #2 is all about making it personal. People buy from people they know and trust.  If they like you that is a bonus. They just want to validate they are making the right decision and that you can solve their problem. By making yourself more 'real' to them you will help them validate. This episode is how we make it personal. You may have to get uncomfortable a little bit but that i...

Should you even be using Facebook ads to promote your business? The short answer is - probably. I didn't use to be a believer. In fact, I resisted Facebook ads when they very first came out. Then I started losing clients because they were going to do Facebook ads against my advice and hired somebody else. So, I jumped in head first and haven't looked back. I have seen ads work in the craziest of n...

Retargeting! I hear it all the time. You got to be retargeting. What I hear very little of is the strategy. There are several retargeting strategies and on this episode, I'm going to cover what I call the - 'Dang, they're everywhere' method. As you might have guessed this method is intended to make you an automatic celebrity. We do this by running ads containing testimonials and case studies or ot...

This may come as a surprise but you don't always want to show your ads to everybody. In fact, you only want to show it to the right people.  Shocker. I know. Say you have somebody who signed up for a webinar. Do you want to keep showing them the same ad to register for the same webinar? Probably not. Not a good user experience and a waste of ad spend. This is why we create 'exclusion' audiences. O...

Optimization means to basically have your ads delivered using a certain method to get the desired result. Hey, that almost sounded like I know what I'm talking about. You have several optimization options depending on the campaign objective. On this episode, I cover what each of the options are based on choosing a 'conversion' objective and which one is right for you. Also, I'm including a video o...

It happens. You're humming along, happy-go-lucky, not a care in the world… your Facebook ads are doing fine and life is good. Then the dreaded email from Facebook. It reads something like this: "Um, your ads suck, we're not gonna tell you why and we aren't gonna run them anymore. Also, you can't do anything about it. This is final." Ok, maybe it is not exactly like that but it is pretty close.  Of...