Ads with a Twang

This episode outlines everything you need to set up a mini-training so you can run Facebook ads and get engaged subscribers. Here is what's inside this episode: How to create a mini-training The 2 types of ads you'll need to run What your email follow up sequence should be like Why this works Mini-Training Cheat Sheet: http://rcl.ink/pJj Youtube Video: https://youtu.be/W5MpRYMTd7E *** Want to know...

Running Facebook video ads to your content is the best way to get maximum impact at the lowest cost. Here's what is inside this episode: Benefits of running video ads Best types of ads to use and for which objective Whether or not your video should be professionally done How to promote your content/product or services Facebook video recommendations:   http://rcl.ink/wfL Youtube Video:   https://yo...

Is it better to run ads on Facebook or LinkedIn? Here's what I'm covering on this episode: Pros and Cons Cost comparison LinkedIn Sponsored Mail Features of both How to use LinkedIn organically LinkedIn Guide:   http://onefocusmarketing.com/linkedinguide Youtube Tutorial:   https://youtu.be/jF-IZDVXaUY *** Want to know more about my Marketing With A Twang Membership?   http://MarketingWithATwang.c...

Find out what you need to know BEFORE you try using Facebook's income targeting option. Discover the best alternate ways to narrow your targeting other than by income. Video tutorial:   https://youtu.be/bgrWA0u5lGQ *** Want to know more about my Marketing With A Twang Membership? http://MarketingWithATwang.com Join my free - Facebook Ads With A Twang Group:   http://rcl.ink/LYO

There are 11 Facebook ads objectives. You DON'T need all of them. Find out which 4 are the only ones you'll need and why. Episode References: http://onefocusmarketing.com/episode61 http://onefocusmarketing.com/episode65 Video tutorial:   https://youtu.be/41HpvnEbuN8 *** Want to know more about my Marketing With A Twang Membership? http://MarketingWithATwang.com Join my free - Facebook Ads With A T...

Nobody talks about these! What is a discovery campaign? Learn the 3 types of discovery campaigns and how you should use them Find out the 4 reasons they may not be for you! A discovery campaign might be exactly what you need to take your ads to a new level. Video tutorial: https://youtu.be/Jzaql6NrXqM *** Want to know more about my Marketing With A Twang Membership? http://MarketingWithATwang.com...

Seems like most of the people who run ads on Facebook forget that first and foremost Facebook is an engagement social media platform. Facebook wants people to keep coming back and stay longer.  So it makes sense they give preferential treatment to advertisers that have really engaging and entertaining ads. Seems like most of the people who run ads on Facebook forget that first and foremost Faceboo...

People are always asking me why their ads aren't working and I've talked about it A LOT on the podcast but it deserves going over it again. Keep it simple. Keep an open mind. Know your numbers AND remember it might not be the ad at all. On this episode, I cover the two fatal mistakes and the 3 step process of evaluating your ads/funnel. When going through the process make sure you go back to front...

Post engagement ads are often an overlooked and underutilized Facebook ad objective. Mostly because it can be really difficult to gauge if they're working or not. Even though you can't be quite sure how your ad is doing just from Facebook metrics I'm going to dive in on why and how you should be using these types of ads. Especially if you're a content creator! Come and check out episode 65. Instru...

This episode dives into dynamic ads. If you're like me when someone mentions the word dynamic in conjunction with marketing my eyes just kind of glaze over.  Here's the good news though. Understanding and using dynamic ads in Facebook ads manager is easy. If you like to test and really want to know what combination of ad copy, image, buttons, and headlines work the best then this episode is for yo...

This episode is just a list of some of the people I follow and why. They all have a great message and unique style that makes them the best at what they do. I do not know any of them personally and I'm not an affiliate. I just dig them. In no particular order: Jon Loomer - JonLoomer.com Mari Smith - MariSmith.com Rick Mulready - RickMulready.com Ezra Firestone - SmartMarketer.com Justin Brooke - A...

This might be the best episode I've done but really, you'll have to be the judge. Today I'm giving you the 3 steps you absolutely must have to create a massively successful Facebook ad. Also, this episode will show you exactly what you need to know to figure out why your current marketing funnel may not be converting the way you want. I'm really excited to share this with you and please leave me a...

If you're not using video ads then start. Immediately! I'm not talking about some high dollar production video but rather a really crazy valuable content-driven video. More emphasis on the content than the video quality. These kinds of videos can help you find high quality, super low-cost people to retarget with your other offers. So check out episode 61! Here is the video that walks you through s...

This might be one of the most disputed topics among Facebook ad managers. Should you separate out each interest when running ads or should you just lump them all together and let the Facebook pixel help you out. Even the multi-million dollar media buyers can't decide for sure.  So what should you do? Find out on Episode #60  Here is the video that walks you through step by step: https://youtu.be/G...

"... the time to buy is when there's blood in the streets." - Baron Rothschild That old quote about the stock market is just as true for Facebook ads. When people start saying the sky is falling and running for the hills that is the time to do the exact opposite of the masses.  Facebook ads are going through a phase that ALL major marketing platforms have been through.  I'm starting to see a mass...

Test, test, test. You gotta test!  That's the marketer's mantra.  It's also the marketer's scapegoat. Yes, you do need to test but if you aren't strategic about it then you may not get what you're looking for. On this episode, I talk about some of the things you can test and how to do it the right way. Here is the video that walks you through step by step: https://youtu.be/bT_8QVrs1IQ *** If you a...

How important is social proof?  Pretty dang important I'd say. On this episode, I'm going to show you have to keep your Facebook ads social proof and carry it over into other ad sets so you can let the good times roll. Here is the video that walks you through step by step: https://youtu.be/9kaont0JG3Q *** If you are just beginning with your Facebook ads and you want to know how to make them simple...

Lately, I've been getting a lot of emails about why their Facebook ads haven't been working as well.  Why costs have gone up and reach has gone down. On this episode, I answer these questions and dive into what's been going on and why there have been some serious changes. I also go over what you can do about it including how to leverage your ad spend.  The good news is that this recent change will...

I have been leveraging LinkedIn to create successful Facebook ads for myself and clients for a few years and I used to talk about it all the time.  Guess it was so second nature I kinda forgot what an awesome strategy it is. So, this episode is all about how to combine LinkedIn with Facebook to make a hugely successful Facebook ad campaign. Find out this strategy that hardly anybody uses and stay...

It seems like every other episode I make is about the Facebook pixel.  Episodes 2,15,16 and 41 to name a few. Not to mention all the other ones that I mention how important the pixel is. So why another one… and I promise this won't be the last! Simply put because I get so many questions about it. The Facebook pixel is one of those things when you master what it can do to help you grow your busines...

I was so excited about this episode that I literally stayed up way late to finish recording and get it ready for you. Why? Because I love messenger bots!  Yeah, I know. It is just another thing to learn and it is not the same as getting an email address but they are really powerful and much easier than most realize! You get nearly 100% open/read rates compared to what… maybe 20% on email.  You can...

Facebook recently made a change.  What a shock. I know.  Now, business pages will have even less significance in the news feed. This means the organic reach will be even smaller and it was already almost zero. On this episode, I talk about business pages, how these changes will affect them and whether or not it should change your Facebook ads strategy. I also dive into diversification and why it i...

This episode is a more advanced technique partly because it requires you to commit time and money to your ads for about 30 days. However, the rewards can be pretty amazing. What I discuss is how to find the best placements for your ad. All the Facebook ad experts (myself included) always say to only put your ads in the news feed.  With a couple of exceptions. On this episode, I talk about how to u...

Running a webinar and driving traffic to them takes a lot of time, effort and money. This retargeting strategy is simple yet effective at getting more people to show up live as well as more to purchase. Most emails follow up sequences are read by only about 20% that sign up. That means that 80% of those who said "Yes, sign me up for the webinar" will never see a reminder. Out of sight out of mind....

Facebook lead ads which are listed in the campaign objectives as 'lead generation' have been out for a couple of years. These ads are designed to capture leads quickly and easily without leaving the Facebook platform. On this episode, I talk about how to set up the lead ads including creating the form as well as what placements can be used.  Facebook lead ads are good for some businesses but not o...