Ads with a Twang

Technically there really isn't a 'like' objective for Facebook ads but rather an 'engagement' objective. Question is should you spend the money on it. On this episode, I cover the pros and the cons of running this type of campaign.  Whether or not a 'like' campaign is right for your business.  Also, I'll go over how to set up the campaign itself and what you'll need to keep in mind during setup. ...

Since Instagram is a placement selection when you're running Facebook ads it seems like we should talk about it. Currently, Instagram has 400 million DAILY active users. That is a lot! The demographics skew towards women and ages under 30.  However, that is changing fast. From an ads standpoint, business to consumer is much more effective than business to business. Even with these huge numbers, my...

Facebook ads can seriously catapult most businesses to the next level. One of the biggest problems is that many entrepreneurs treat their ads like they're playing the lottery. The 3 biggest mistakes I see are: Not having a clear Facebook ads plan Not having measurements in place and keeping track Not scaling the winners Running a Facebook ad begins long before getting into the ads manager. Here is...

Nothing is perfect. I can give you all the Facebook ad advice in the world and you go implement it only to see it tank! What we do with Facebook ads is to play the odds. We use techniques and strategies that have the most success but there will always be exceptions to the rule! On this What we do with Facebook ads is to play the odds. We use techniques and strategies that have the most success but...

Does it help to start and stop your Facebook ads?   Almost always this is a bad idea. Trying to time Facebook ads based on holidays, algorithm changes, elections, etc usually doesn't work out.   It's very similar to trying to time stock market picks.  Buy low, sell high.  Time it right and you could make a bundle.   The thing is most people lose their shirts.  It is the same way with Facebook ads....

Episode #19 - What Facebook ad placements are right for your ads   Where your ads are shown can make or break your whole campaign.   Facebook currently has 12 places your ads can be shown and included in some of those are thousands of websites and mobile apps.   I know, I know - the more the better.   Just like audience size though you don't want to show up everywhere because where your ads show i...

Negative comments are going to happen sooner or later. At least you better hope they do.  If you don't get any at some point you probably aren't running enough ads. The question is - once you get one how will you handle it. Will you say something passive aggressive? Will you be snipity right back? Will you ignore it?  On this episode, I talk about how to handle these and ultimately use them to you...

This episode is about a crucial and amazingly underutilized part of Facebook ads - custom audiences. A custom audience is defined as - "An audience of people who have some kind of relationship with your business" In Facebook terms this could be - - Email list - Website visitors - Video viewers - Page Engagement - Instagram business profile There are others but these are the main ones. Hint: on the...

Episode #16 -   How to use the Facebook Pixel to grow your business   Hopefully you listened to episode #15 and understand now what the Facebook pixel is.   On this episode I'm gonna talk about where you can put the pixel and how to use it to help grow your business.   This is pretty important.   Most of your competition is probably either too lazy or confused about pixels to actually use them eff...

Episode #15 -   What the heck is the Facebook Pixel   You've just been PIXELED!   Whether you know it or not or even like it or not you have been getting pixeled for years.   Pixels are little bits of code that track visitors.   Facebook, Google, Twitter, Amazon are a few of the companies doing it but really they are everywhere.   On this episode I'm going to cover: What a pixel is Who uses pixels...

There really are a lot of marketing options out there.     You have SEO, Google Adwords, YouTube, Pinterest, Twitter, Native Ads, Direct mail (yes direct mail is bigger now than ever) and of course Facebook.   So why Facebook?   I'll let you in on an insider secret… it isn't just about the targeting!   Truth is all those I listed have just as good and in some cases better targeting.   So what's th...

Episode #13 -   When do you stop blaming your ad   It happens to all of us. We create our Facebook ad and everything seems a go…   Objective - Check! Placements - Check! Targeting - check!  Copy - Check! Image - Check!  5,4,3,2,1…..  And….   Uh, where are the conversions?   You did everything right. Must be the ad.   Well what if its not the ad at all?   None of us want to believe its our offer, o...

Your competitors in the Facebook news feed are glaringly obvious but they probably aren't who you think. Do you think Wal-Mart is competing against Amazon with their ads? Every Facebook ad in the news feed is competing against everyone's friends and family.   People aren't on Facebook to see your ad or my ad. Ads are an interruption to seeing what their crazy uncle Fred said over the weekend.  Or...

On this episode, I answer one of the questions that many Facebook ad experts cringe at hearing.  "Should I just boost my Facebook posts?" Maybe the reason Facebook managers don't like it because they see it as a way for business owners and entrepreneurs to run their own ads.  Perish the thought! The knee jerk reaction and I have been guilty of this myself is no you should not boost a post. However...

Maybe you've heard of this fantastic research tool that Facebook has called audience insights. It is right in your ads manager. On this episode, I cover the ins and outs of it and how powerful it can be to find out the nitty gritty of your own audience as well as your competitors. There are some limitations and Facebook does get some of their data through 3rd party sources. Not everything is avail...

The Facebook business manager can make a huge impact on your business by protecting yourself. Most people think it is just for marketing agencies or for Facebook ads experts but really it is for everybody who has an account. In this episode I go over how it can protect you in these ways: Adding partners - that way you maintain control. Not the person who is running your Facebook ads. Adding users...

The first thing Facebook asks you to choose when setting up a campaign is what the objective will be.  They are trying to determine how and where to show your ads to help you accomplish what you want. There are currently 10 possible objectives…. WHEW! A few of them look exactly the same or are just outright confusing. On this episode, I explain the only 4 you'll probably ever use (for now) and whi...

Targeting is such a huge topic that I can't cover absolutely everything.  However, on this episode, I give you some practical tips on how to find interests to target that most of your competitors either don't or won't do.   You'll find out things like:   How to identify, understand and reach customers that convert by answering these 12 questions.   Where to go to find additional targeting sources....

This episode is actually quite a bit longer than the usual episodes. Mainly because there is a lot more to consider.   Hiring somebody can really be a sigh of relief or a source of stress.   I'm giving some practical tips as to where to find somebody and what to ask them when you do. I'll be answering questions like:   Do you see hiring someone to manage your Facebook ads as an expense to be manag...

This episode may not be exactly what you think.  We are talking about those elusive Facebook ad leads for a nickel.   The leads that really do not exist but yet many think that's what they should be getting.   Instead of focusing on pie-in-the-sky marketing I'll talk about the 2 major keys to Facebook ads and figuring out what the cost of business is for you.   Can you live with a 2 to 1 return on...

On this episode, I'll discuss ad images and answer some often asked questions…   Should you use your picture in the image?   Should you use stock images?   What images convert best?   Should the image be similar or the same as what is on the landing page? How much text can you put in an image since the rules changed?   I'll also talk about where I find stock images… both free and paid.  As well as...

On this episode we'll be covering Facebook Messenger Bots.   What are bots Higher level of customer interaction Allows your customer to interact with you Why would you want them Customer service Surveys Thank You's Offers How should you use them www.manychat.com

This episode covers tracking your Facebook Ads:   Why you need to track your ads What the Facebook Pixel Is Standard Event Codes Custom Conversions Understanding tracking   If you have any questions email me: superman@onefocusmarketing.com

Learning how to budget for your Facebook ads is essential for a long term successful campaign.  On this episode I discuss what variables there are and how to figure out what your budget should be.