Nathan Bush
Add To Cart: Australia’s eCommerce Show
Add To Cart is Australia's leading ecommerce and retail podcast, hosted by Nathan Bush. Over 600 conversations with the founders, operators and digital leaders building Australian ecommerce. Episodes cover ecommerce strategy, DTC brand building, omnichannel retail, email and SMS marketing, performance marketing, fulfilment, and the tech stack decisions that shape how retail brands actually sell online. Free community, newsletter and resources at addtocart.com.au. Proudly supported by Shopify and Klaviyo.
Where to listen?
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Episodes
Pearls of eComm Wisdom: The Bubble Tea Club Story | #166 06.03.2022 45:26
In this episode of Add To Cart, we are joined by Pamela Yip from Bubble Tea Club. When Covid hit, within a week of losing most of her marketing clients, Pamela Yip had conceived and launched a new business with her friend Jenny Le. Their idea - DIY bubble tea - was timely and a huge success - if the people can’t go and get bubble tea, then bubble tea must come to the people! Bubble Tea Club has...
Checkout Jenn Donovan and Sarah Britz from Spend With Us | #165 03.03.2022 8:07
In this episode of Add To Cart, we checkout Jen Donovan and Sarah Britz from Spend With Us. Jenn and Sarah are Co-founders of the online shopping marketplace and directory for rural and regional small businesses of Australia who have taken a hit from bushfires, drought, and coronavirus. Sarah, a web designer, had built a website to help bush businesses as they struggled with adversity. Meanwhile...
Horses Are Better Than Unicorns: The CitrusAd Story | #164 27.02.2022 59:23
n this episode of Add To Cart, we are joined by the guy who used to play in Wayne Carey’s number 18 jersey at the North Melbourne Kangaroos. Nowadays, he is better known for having recently sold his retail media business, CitrusAd, to Publicis for $200m. Brad Moran is the CEO and Founder of CitrusAd - they monetize the digital shelf of eCommerce retailing sites. Or to put it simply, they take the...
CHECKOUT Adam Lindsay from Koh | #163 24.02.2022 9:53
In this episode of Add To Cart, we checkout Adam Lindsay from Koh. Confused by dozens of chemical cleaners, not to mention all the hardware that goes with them, Adam was determined to simplify domestic cleaning and create a simple, safe and effective alternative. Almost five years later, Koh is used in ten percent of Aussie households and the company is on track to hit $50 million in revenue thi...
Wine Flirts and Wallflowers: The Different Drop Story | #162 20.02.2022 45:41
In this episode of Add To Cart, we are joined by Tom Hollings from Different Drop. Tom is a self-confessed wine flirt whose passion turned into an eCommerce business. With a focus on wines crafted by real people with a sense of adventure and authenticity, Different Drop unearths the best and most exciting drops from producers all over Australia and with some great tech know-how, makes them acces...
CHECKOUT Brenden Hartmann from Budgy Smuggler | #161 17.02.2022 14:07
In this episode of Add To Cart, we checkout Brenden Hartmann, General Manager at Budgy Smuggler swimwear. Who needs a great swathe of material billowing around your legs when a carefully positioned, streamlining triangle of lycra will do?! The brand started out as a bit of a laugh in an Aussie backyard when some mates decided to write ‘Budgy Smuggler’ on the back of some speedo-style swimmers. ...
Get Your Sheet Together: The Lad Collective Story | #160 13.02.2022 51:24
In this episode of Add To Cart, we are joined by Bill and Ed Ovenden, brothers who have established the bedroom brand, The Lad Collective. Founded in 2020, Ed and Bill have developed bed sheets that even bloody useless Australian males can use. Corner tags, magnetic clips, zip in pillow slips - it’s totally idiot proof. But jokes aside, there is a serious side - they’ve developed a version of the...
CHECKOUT Susan Martin from Smart In Planning | #159 10.02.2022 8:33
In this episode of Add To Cart, we checkout Susan Martin from Smart In Planning. Have you ever wondered what the hell Merchandise Planners do? They are like the air filters of the retail world - everyone knows they are important but most don’t know what they actually do. Susan Martin is not just a Merchandise Planner, but one of the best in the country with her experience at Cotton On, Best &...
Playing the Marketing Slot Machines. How to Win Performance Marketing in 2022 with Mark Baartse | #158 06.02.2022 51:40
In this episode of Add To Cart, we are joined by the James Bond of marketing - Mark Baartse. You call him in when you’ve got a problem to solve and you need the best in the business. Mark is, in his own words, the outsourced Chief Marketing Officer. Before consulting, Mark led the growth for leading fashion brand Showpo and has worked with clients including Catch, Menulog and Officeworks. He has...
CHECKOUT Leigh Williams from eStore Logistics 03.02.2022 9:56
In this episode of Add To Cart, we checkout Leigh Williams, Founder and Managing Director of eStore Logistics - a third party logistics fulfilment and warehousing solution for small, medium and large retailers. In Leigh’s own words, they are aiming to democratise access to enterprise-level logistics for all retailers. eStore Logistics runs fulfilment and warehousing for some of Australia’s bigges...
From The Streets To The Catwalk: The HoMie Story | #156 30.01.2022 51:58
In this episode of Add To Cart, we are joined by Nick Pearce, the CEO and Co-Founder of HoMie - a social enterprise that aims to break down the stigma associated with homelessness and those experiencing it rough on the streets. They do this through their ultra cool fashion label, HoMie, their upcycled ReBorn range and their Pathway Alliance Program that helps disadvantaged youth kick start their r...
CHECKOUT Briony Kennedy from Adorn Cosmetics | #155 27.01.2022 6:43
In this episode of Add To Cart, we checkout Briony Kennedy from Adorn Cosmetics. Briony started the pureplay brand in 2009, to create a luxury beauty range with ethics at its core and their products are organic, vegan, low impact and sustainably packaged. With their eco refill programme, colour matching and unique sample kits, they have grown a huge and devoted following of united Adorners of al...
Products Are More Important Than Customers: The Particular Audience Story | #154 23.01.2022 1:04:53
In this episode of Add To Cart, we are joined by James Taylor, the Founder and CEO of Particular Audience - an Australian technology platform helping eCommerce retailers create a more intuitive and personalized shopping experience through merchandise, search and advertising. And this is all done dynamically and without using any personally identifiable information or third party cookies. James’ th...
CHECKOUT Daniel Flynn from Thankyou | #153 20.01.2022 5:49
In this episode of Add To Cart, we checkout Daniel Flynn from Thankyou. They burst onto the scene with bottled water that was doing good and now 12 years later Thankyou has raised over $17 million to impact the lives of people across 22 countries… and no longer do bottled water. Many of you will be familiar with Thankyou and its mission to redistribute wealth from consumer spending. We are living...
Return to Better: The Refundid Story | #152 16.01.2022 38:24
In this episode of Add To Cart, we are joined by Brad Karney, Co-founder and CEO of Refundid. Brad describes himself as a retail enthusiast who combined this energy with his finance background to create a solution for a common pain point - refunds! Refundid provide instant refunds to customers on behalf of brands, when they want to make a return. Instead of customers having to wait until the it...
CHECKOUT Tennealle O'Shannessy 13.01.2022 6:31
In this episode of Add To Cart, we checkout Tennealle O’Shannessy, CEO of Adore Beauty. From starting out in Kate Morris’ garage with a $12,000 loan from her boyfriend's parents to listing on the ASX in 2021 at a valuation of over $650m - it has been a wild ride so far. Adore now partner with over 150 cosmetics brands and stock 10,000-plus beauty care products. Today, they sell over $180m of...
Getting Clayed: The Crockd Story | #150 09.01.2022 56:55
In this episode of Add To Cart, we are joined by Rosa-Clare Willis and Andrew Ford, Co-founders of DIY pottery kits, Crockd. They are on a mission to help friends and family have real connections through the power of creativity. Both from a start up and UX background, they only launched Crockd two years ago and are now selling across Australia, Europe and the US. Even more impressive, what started...
CHECKOUT Nati Harpaz from Tradesquare | #149 06.01.2022 6:59
In this episode of Add To Cart, we checkout self confessed crazy ideas guy, Nati Harpaz. Many of you who have been in eCommerce for a while will know Nati from his time as Managing Director of Catch and the Director, CEO and Chairman of Octomedia which publishes Inside Retail. Today, Nati is the Co Founder and Executive Director of TradeSquare - Australia’s wholesale one-stop shop for business - w...
The Continued Rise of Gumtree & The Super-Intenders | #148 02.01.2022 35:04
In this episode of Add To Cart, we are joined by Erin Holt, Gumtree’s Head of Partnerships. Gumtree now goes beyond household items and includes cars, jobs, real estate and services. There are now over 7.8m Australians using Gumtree - or gummies, as they affectionately known and Add to Cart wanted to get an update on Gumtree, understand more about Gummies and explore how eCommerce brands might be...
CHECKOUT Nathan Bush from eSuite | #147 30.12.2021 6:56
In this episode of Add To Cart, we checkout Nathan Bush, the guy who usually asks the questions around here! Nathan is an eCommerce Strategist, Co founder and Director of eCommerce talent agency eSuite and of course, host of the Add to Cart podcast. Before all that, he was Group Digital Manager at Super Retail Group and was placed in the Top 50 People in e-commerce four years in a row. Links f...
Sourdough and Seaweed: The Artisan's Bend Story | #146 26.12.2021 50:16
In this episode of Add To Cart, we are joined by Sam Penny from Artisan’s Bend, a curated marketplace for artisan producers. He is also behind the great online cheese shop, Cheese Therapy. According to Sam, they are now the largest cheese retailer behind Woolies and Coles. This is Sam’s latest venture and just one of the many strings to his bow - he’s a former soldier, engineer, extreme swimmer an...
CHECKOUT Alex Sinickas from Milkdrop | #145 23.12.2021 10:33
In this episode of Add To Cart, we checkout Alex Sinickas from Milkdrop. Milkdrop is changing the way breast pumps feel for women, by redesigning the pump from the nipple up. Established in 2019, Milkdrop has already attracted funding, won the Amazon Launchpad, worked closely with universities and won government grants. Links from the episode: Market Lane Adore Beauty Cautionary Tales Richard F...
eComm Tree-Change: The I Heart Wall Art Story | #144 19.12.2021 49:22
In this episode of Add To Cart, we are joined by Edwina Cameron, Co-founder of I Heart Wall Art. Having got tired of keeping up with the Joneses in the suburbs, Edwina and her family upped sticks and moved to the rainforest, built a shed in the garden and set up an online wall art business...as you do. With a particular focus on Australian nature, I Heart Wall Art offers a range of digital print...
CHECKOUT David Boyer from Shipstation | #143 16.12.2021 7:32
In this episode of Add To Cart, we checkout David Boyer from Shipstation. Shipstation automate the fulfillment and return process for hundreds of thousands of eCommerce stores by integrating into over a hundred selling channels, 40 carriers and one hundred tangent eCommerce solutions. Many of the integrations, you would have experience with, or have heard from on Add to Cart, including Shopify,...
The Farmer Wants A Website: The Spend With Us Story | #142 12.12.2021 47:37
In this episode of Add To Cart, we are joined by Jenn Donovan and Sarah Britz. Jenn and Sarah are Co-founders of Spend With Us, an online shopping marketplace and directory for rural and regional small businesses of Australia who have taken a hit from bushfires, drought, and coronavirus. Sarah, a web designer, had built a website to help bush businesses as they struggled with adversity. Meanwhi...
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