Add To Cart: Australia’s eCommerce Show

In this episode of Add To Cart, we checkout the guy who used to play in Wayne Carey’s number 18 jersey at the North Melbourne Kangaroos.  Nowadays, he is better known for having recently sold his retail media business, CitrusAd, to Publicis for $200m. Brad Moran is the CEO and Founder of CitrusAd - they monetize the digital shelf of eCommerce retailing sites. Or to put it simply, they take the old...

In this episode of Add To Cart, our partner content is brought to you by Wayflyer who deliver eCommerce funding - built for growth. And joining me, their Co-founder and CEO Aidan Corbett - all the way from Ireland. In this episode we dive into how eCommerce founders can get access to short term finance in order to fuel growth - often in areas such as marketing and inventory, which can hold eCommer...

In this episode of Add To Cart, we are joined by Amy Lynes, People Support Manager at Lush (aka the smelly soap shop). Lush has been selling those amazingly fragrant products for almost 30 years now and has 923 Lush shops in 52 countries worldwide - including some brilliant eCommerce stores of course. In Australia, Amy and her team look after up to 800 team members at a time across Australia and N...

In this episode of Add To Cart, we checkout Tom Hollings from Different Drop.  Tom is a self-confessed wine flirt whose passion turned into an eCommerce business.  With a focus on wines crafted by real people with a sense of adventure and authenticity, Different Drop unearths the best and most exciting drops from producers all over Australia and with some great tech know-how, makes them accessible...

In this episode of Add To Cart, we are joined by Kate Collinson from Kate Collinson Consulting.  One of the most requested topics for us to cover is the impending change from Google Universal Analytics to Google Analytics 4.  So, to satisfy this need for knowledge around the topic, I immediately turned to eCommerce marketing extraordinaire and friend of the podcast Kate Collinson. Kate is an indep...

In this episode of Add To Cart, we checkout Bill and Ed Ovenden, brothers who have established the bedroom brand, The Lad Collective. Founded in 2020, Ed and Bill have developed bed sheets that even bloody useless Australian males can use. Corner tags, magnetic clips, zip in pillow slips - it’s totally idiot proof. But jokes aside, there is a serious side - they’ve developed a version of the produ...

In this episode of Add To Cart, we are joined by Harry Sanders from StudioHawk, an SEO agency he started when he was just 17 years of age.  It is now the largest dedicated agency of its kind in Australia, employing more than 50 SEO specialists with over 300 clients including well loved eCommerce brands such as Officeworks, Flora & Fauna and Mecca.  Harry grew StudioHawk into the multi award wi...

In this episode of Add To Cart, we are joined by the James Bond of marketing - Mark Baartse.  You call him in when you’ve got a problem to solve and you need the best in the business. Mark is, in his own words, the outsourced Chief Marketing Officer. Before consulting, Mark led the growth for leading fashion brand Showpo and has worked with clients including Catch, Menulog and Officeworks. He has...

In this episode of Add To Cart, we are joined by Mac Slodyczka, the founder of Joolca. Joolca is a completely portable hot water system that can easily be used camping - or off the grid, or while renovating - anywhere where you need the luxury of hot water! Developed by Mac and his team, Joolca is now sold and distributed in four countries - Australia, US, UK and Canada - and sold through retailer...

In this episode of Add To Cart, we checkout Nick Pearce, CEO and Co-founder of HoMie - a social enterprise that aims to break down the stigma associated with homelessness and those experiencing it rough on the streets. They do this through their ultra cool fashion label, HoMie, their up-cycled ReBorn range and their Pathway Alliance Program that helps disadvantaged youth kick start their retail ca...

In this episode of Add To Cart, we are joined by James van Rooyen, Co-founder of Bikes Online - or Bicycles Online as they have been known in Australia. Starting out as bike tour operators, James and his business partner Jono, thought they might be able to get bikes cheaper if they ordered them direct from the supplier. One container load and an eBay store later,  Bikes Online was born. Today, the...

In this episode of Add To Cart, we checkout James Taylor, the Founder and CEO of Particular Audience - an Australian technology platform helping eCommerce retailers create a more intuitive and personalized shopping experience through merchandise, search and advertising. And this is all done dynamically and without using any personally identifiable information or third party cookies. James’ theory...

In this episode of Add To Cart, we are joined by Katrina Van De Ven and Catherine Olivier who are just five weeks into the launch of Leukbook (that’s L-E-U-K book) a one stop plus size fashion shop.  With 90 percent of size 14+ customers feeling under-served by existing shopping options, Katrina and Catherine knew they could make a serious difference in this space.  They have ten brands currently...

In this episode of Add To Cart, we checkout Brad Karney, Co-founder and CEO of Refundid.  Brad describes himself as a retail enthusiast who combined this energy with his finance background to create a solution for a common pain point - refunds!  Refundid provide instant refunds to customers on behalf of brands, when they want to make a return.  Instead of customers having to wait until the item ha...

In this episode of Add To Cart, we are joined by Rob Ward, Co-founder and CEO of Quad Lock. Now, ten years old, Quad Lock is a case-mounting system for people with active lifestyles - whether this be driving, riding, cruising, running, golfing, cycling or even singing. Quad Lock has all your phone mounting needs covered. Quad Lock is now sold in over a hundred countries and has annual revenue exce...

In this episode of Add To Cart, we checkout Rosa-Clare Willis and Andrew Ford, Co-founders of DIY pottery kits, Crock’d. They are on a mission to help friends and family have real connections through the power of creativity. Both from a start up and UX background, they only launched Crock’d two years ago and are now selling across Australia, Europe and the US. Even more impressive, what started as...

In this episode of Add To Cart, we are joined by Kate Casey and Phoebe Simmonds, Co-founders of The Memo, a one stop curated online shop for everything you need to care for your baby.  Born out of frustration with the patronising tone used to speak to new mothers,  The Memo is a grown up answer to new parents’ consumer confusion, connecting them with the best and brightest brands in the baby-spher...

In this episode of Add To Cart, we checkout Ben Sandhu from Ida Sports, a company who have created the first football boot specifically designed for women’s feet. Only a couple of years old, they have grown from an idea on the back of a napkin and an early prototype they called the ‘frankenshoe’, to selling out of their first range, getting stocked in Dicks Sporting Goods and having Isabel Dawes k...

In this episode of Add To Cart, we are joined by Becca Stern, the Co-founder of Mustard Made, the place to go for stylish, functional lockers.  Yes, you heard me right, lockers…the essential high school backdrop in American coming of age movies.  Becca’s lockers have evolved into a range of shapes, sizes and colours…mustard being one of them of course.  Back in the day, Becca had a habit of rescui...

In this episode of Add To Cart, we checkout Erin Holt, Gumtree’s Head of Partnerships. Gumtree now goes beyond household items and includes cars, jobs, real estate and services. There are now over 7.8m Australians using Gumtree - or gummies, as they affectionately known and Add to Cart wanted to get an update on Gumtree, understand more about Gummies and explore how eCommerce brands might be able...

In this episode of Add To Cart, we are joined by Josh Howard, Founder of Single Use Ain’t Sexy, yes that’s the brand name, Single Use Ain’t Sexy. He has come up with a unique product which is a massive hack to save time, save money and hopefully save the planet! He calls it the Berocca for hand soap - and it’s got nothing to do with consuming it when you’re hungover, I’ll leave him to explain. In...

In this episode of Add To Cart, we checkout Edwina Cameron, Co-founder of I Heart Wall Art.  Having got tired of keeping up with the Joneses in the suburbs, Edwina and her family upped sticks and moved to the rainforest, built a shed in the garden and set up an online wall art business...as you do.  With a particular focus on Australian nature, I Heart Wall Art offers a range of digital prints, ca...

In this episode of Add To Cart, we are joined by Heather McIlvaine, Features and Premium Editor at Inside Retail . If you haven’t heard of Inside Retail, get your butt over insideretail.com and sign up to their daily email. And if you’re already a lover of what they do, become a professional subscriber. I reached out to Heather because she is behind the Top 50 People in eCommerce which you may be...

In this episode of Add To Cart, we checkout Sam Penny from Artisan’s Bend, a curated marketplace for artisan producers. He is also behind the great online cheese shop, Cheese Therapy. According to Sam, they are now the largest cheese retailer behind Woolies and Coles. This is Sam’s latest venture and just one of the many strings to his bow - he’s a former soldier, engineer, extreme swimmer and che...

In this week’s special, mid-week episode of Add To Cart, we share a sneak peak of some of the content from eSuite’s eCommerce Accelerator student programme, which commenced on the 21st March 2022.  This bonus ep includes the answers to a question Nathan posed to ten leaders in eCommerce, ranging from leaders to retailers to agency folk to consultants to journalists. Some of them have even been on...