Ad Infinitum

What does a coffee jingle, a museum forgery, a puppet, and AI have to do with podcast advertising? In this episode, Claude “Buttery” returns to Ad Infinitum — but this time, he has a body. Brought to life in puppet form by Brian Michael Jones, Claude joins Stew Redwine for a conversation about Folgers, forgery, AI, authenticity, and what actually makes creative work feel real. The episode starts w...

In this episode, Stew Redwine is joined by Miranda Romano, Charisse Miller, Jillian Garner, and Angela Hunter for a conversation that starts with making audio ads work—and ends up somewhere much bigger. Together, they unpack what it actually takes to manage campaigns, steward client dollars, develop creative, navigate personalities, and earn trust in an industry where business is always personal....

What happens when you invite AI onto a podcast about podcast advertising? In this episode Claude “Buttery” joins Stew Redwine to break down ads from McDonald’s, Chumba Casino, ISSA, and Meta, exploring why so many podcast ads are starting to sound like radio. Together they unpack host reads, authenticity, Audiolytics™ scores, and the difference between brand advertising and direct response. In thi...

Audio is different. Not better. Not worse. Different. In this episode, Rahul Sabnis (President & Chief Creative Officer at iHeartMedia) breaks down the idea of “Guaranteed Human”, and why, in a world of AI-generated everything, audio might be the last place where trust still lives. We get into what makes podcasts fundamentally different from video, why attention in audio works the way it does,...

Ad Infinitum returns for Season 4, and for the first time, we’re on video. To kick things off, I brought back the very first guest ever on the show: Dallas Taylor, host of Twenty Thousand Hertz, founder of Defacto Sound, and now creator of the fast-growing video channel DallasTaylor.mp3. In this episode, Dallas shares the moment he almost quit podcasting entirely, and the simple insight that chang...

In the Season 3 Finale of Ad Infinitum, host Stew Redwine hands the mic to producer Jeanna Isham for a special editorial episode - no ad roundup, no scoring, no guest interview - just a wide-angle story about the history of audio advertising and why sound has always been the hidden power in advertising, regardless of how it shows up. Jeanna frames audio history as a monarchy: King Radio establishe...

What if the key to unlocking your creativity lies in the simple act of making things without waiting for permission? Join host Stew Redwine as he dives deep into this compelling question with his longtime friend Michael Olson, the brilliant creator and head writer of Young Jedi Adventures . Michael's journey from college days at Biola University, where he co-founded the Guerrilla Film Society, to...

Have you ever wondered how some brands' audio ads seem to effortlessly influence your decisions while MOST fade into oblivion? Join host Stew Redwine as he dives deep into the fascinating world of behavioral science and marketing with the renowned expert Richard Shotton, author of the groundbreaking book "Hacking the Human Mind." In this riveting episode of Ad Infinitum , Redwine and Shotton explo...

What if the secret to successful audio advertising lies not in flashy production, but in the authenticity of your message? Join host Stew Redwine as he sits down with Brandon Beville, a seasoned producer for Morning Wire at The Daily Wire, to explore the essence of authenticity in audio advertising. With years of experience in both TV and audio production, Brandon brings invaluable insights into h...

Something different this episode: a stripped-down breakdown of four top-spending podcast ads pulled from Magellan AI, examined without a guest and put straight through the Audiolytics™ engine to see how they really hold up in the wild. This week’s listen focuses on how major brands actually sound in-market right now, what’s working, and where even high-spend creative drifts into “fine” — the dange...

What truly makes audio ads resonate with listeners? Join us for a deep dive into the world of audio advertising with Stew Redwine, the VP of Creative Services at Oxford Road, as he shares his invaluable insights from a live talk at Podcast Movement 2024 in Washington, D. C. Stew is a seasoned expert in the field of podcast advertising, known for his innovative approach to creative audio ads that c...

What if the key to unlocking your brand's potential lies in the sound of your advertising? In the latest episode of Ad Infinitum , host Stew Redwine dives deep into the dynamic world of audio advertising alongside his insightful guest, Juniper—an innovative AI collaborator shaping the future of marketing. Together, they unpack the findings from Magellan AI's July 2025 report, revealing which brand...

What happens when the helmets come off in audio advertising? At the 2025 Chief Audio Officer Summit, industry leaders gathered not to pitch, but to share—openly debating the toughest challenges in podcasting and audio. In this special episode, Stew Redwine sits down with Kraig T. Kitchin to unpack the insights, optimism, and candid conversations that defined this year’s CAO Summit at Terranea Reso...

In this special live edition of Ad Infinitum , Executive Creative Director Stew Redwine takes the stage at Podcast Movement 2025 to deliver the third installment of his talk: What Makes Audio Ads Work . This time, Stew makes it practical. With stories, data, and a few unexpected metaphors (including his dog, Maverick), he breaks down six essential lessons every marketer, podcaster, and advertiser...

What does it truly mean to be creative in an ever-evolving landscape of audio advertising? Join host Stew Redwine as he dives deep into this compelling question with Shelby Hayden Craig, a pivotal figure at Oxford Road who has been instrumental in shaping innovative creative strategies in the realm of audio ads. With a unique perspective from his base in Australia, Shelby brings a fresh outlook on...

What if the secret to captivating audio advertising lies not in flashy gimmicks, but in strategic planning? Join host Stew Redwine in this enlightening episode of Ad Infinitum , where he dives deep into the world of audio advertising with industry experts Stephen Abraham and Giles Martin. Together, they unravel the nuances of the British approach to advertising strategy, which prioritizes meticulo...

In this special episode of Ad Infinitum , Stew shares the full video version of his talk at Podcast Movement Evolutions in Chicago, 2025. From sonic branding and memory science to host trust and the rise of video, this talk explores what truly makes audio ads work today—and what we may need to let go of to make them work better. You’ll hear about: The NBC chimes and the power of sound branding Why...

Ever heard a Broadway ballad about bathroom fixtures? Or a devilish ditty about selling tires? From the 1950s to the 1980s, America’s biggest brands—Ford, Xerox, American Standard—commissioned full-scale, professional musicals for their employees , not the public. These “industrial musicals” were staged at sales conventions, lavish one-night-only productions designed to inspire, educate, and enter...

In Season 3 Episode 7 of Ad Infinitum , Stew Redwine is joined by Antonio Coronado —aka Agent 004 , aka Antoniolytics™ —and together, they delve a critical point in the history of Audiolytics™ - the proprietary ad grading and devopment framework developed and used by OXFORd - the early days of human grading, and what happens when AI takes the wheel. As the ad industry hits an inflection point—with...

Why does comedy work in audio ads—and why don’t more brands take the leap? In Season 3 Episode 6 of Ad Infinitum, Stew Redwine is joined by improv legends Wayne Brady and Jonathan Mangum , co-hosts of Wayne Brady's What If?! with Jonathan Mangum , to explore the strategic (and often hilarious) role of humor in audio advertising. They unpack the data, riff on Stew's obsession with the comedic poten...

In this brief bonus episode of Ad Infinitum , Stew Redwine shares a short audio story created for the Twenty Thousand Hertz “Sound Off” competition. “The Sound of Falling” features original 1980s tape recordings of Stew’s grandfather, Herold Redwine, recounting his harrowing experience of being shot down in WWII, parachuting from a burning B-17, surviving as a prisoner of war in Stalag Luft VI, an...

In this episode of Ad Infinitum , host Stew Redwine is joined by commercial director Jordan Brady and Amplifi Media CEO and NYU professor Steven Goldstein to confront a fast-growing threat in the world of advertising: AI Slop . Used by Steven in a blog post earlier this year , “AI Slop” refers to the dull, generic content flooding our feeds—fueled by AI tools used without intention or craft. This...

In this special live episode of Ad Infinitum - brought to you by Sounds Profitable - host Stew Redwine assembles the Audio Avengers — Arielle Nissenblatt ( Earbuds Podcast Collective , Pinwheel), Adam McNeil ( Adopter Media ), Amelia Coomber ( Podscribe ), and Paul Riismandel ( Signal Hill Insights )—for an unfiltered, in-person conversation recorded at the Sounds Profitable Lounge at Podcast Move...

In this episode of Ad Infinitum , host Stew Redwine is joined by Eric Molinsky —journalist, audio producer, and host of Imaginary Worlds —to explore how advertising creates universes of its own through storytelling, sound design, and the audience’s imagination. Ads aren’t just persuasive messages—they’re narrative constructs. Just like great novels or blockbuster movies, audio ads have the power t...

In Ad Infinitum Season 3, Episode 3 - "Sonic Justice," Stew Redwine is joined by legal entrepreneur, founder of 1-800-NOCUFFS , and audio ad icon Darren Kavinoky to explore how bold, memorable local radio spots can deliver attention, affinity, and action in a sea of sameness from many Brand (bland) advertisers. We can all recite the jingles and often preposterous intonations and taglines of local...