Ad Infinitum

In this episode of Ad Infinitum , host Stew Redwine explores the evolving landscape of brand safety and suitability in audio advertising —a critical challenge as brands navigate an ever-changing media environment. Joining the conversation is Suzanne Rico , journalist and host of The Man Who Calculated Death , a podcast that dives into her family’s history and its resonance in today’s world. Togeth...

Ad Infinitum S3E01 | Audio is for the Children Episode Summary: In the Season 3 premiere of Ad Infinitum , host Stew Redwine explores the unique dynamics of audio advertising in fiction and kids & family podcasts. Joined by Deborah Goldstein and Jeremy Westphal from Gen Z Media , this episode unpacks the persuasive power of storytelling-driven audio ads and how they influence both young listen...

In the Season 2 Finale of Ad Infinitum , host Stew Redwine and guest producer Jeanna Isham explore sonic branding's evolution, impact, and future through conversations with everyone from the inventors of audio logos we all know and love to current audio alchemists helping shape the sonic strategies of blue-chip brands around the world: Colleen Fahey , US Managing Director at Sixième Son Steve Kell...

In 2025's inaugural Ad Infinitum episode, Stew gathers an all-star panel to dissect Amazon's multi-million-dollar podcast advertising strategy. Joined by Amelia Coomber , CMO at Podscribe; Adam McNeil , SVP of Client Services at Adopter Media; Paul Riismandel , President of Signal Hill Insights; and Arielle Nissenblatt , founder of Earbuds and podcasting advocate, the group dives deep into a serie...

In this special episode of Ad Infinitum , Stew Redwine explores the cutting-edge world of AI-driven audio advertising with Dave "Chachi" Denes , President of Benztown and host of Chachi Loves Everybody , and Masa Patterson , VP of Operations at Benztown. The trio dives into a live demonstration of Spec AI , an innovative tool that streamlines the creation of professional audio advertisements by ge...

Season 2, Episode 11: "The Authors of Audio Branding." In this episode, you'll hear from two experts who wrote the book on Audio Branding - called Audio Branding:  Colleen Fahey , U.S. Managing Director at Sixième Son, and Larry Minsky , Professor at Columbia College Chicago, and co-authors of Audio Branding: Using Sound to Build Your Brand & Voice Marketing: Harnessing the Power of Conversati...

In Ad Infinitum Season 2, Episode 10 - "Congruent Cues," Stew sits down with Chelsea Campbell , Group Creative Director at Studio Resonate, to explore the science of persuasive audio advertising. Together, they dissect the alchemy of sound, diving into psychoacoustics, sonic branding, and how congruence in audio drives listener engagement through analysis of top spenders like Progressive, T-Mobile...

In Ad Infinitum Season 2, Episode 9 - "Simulacrum Ex Machina," Stew welcomes Oskar Serrander (Co-Founder/CEO of Wondercraft ) to talk about Wondercraft's origins and recent launch, how to think in audio, and the most important audio factor: Ryan Reynolds . Plus–breaking down ~$20M in audio ads from Magellan.ai's Top Podcast Sepnders Breakdown , including advertisers BetterHelp , Toyota , Whole Foo...

Ad Infinitum is the only podcast solely focused on audio ads - the creatives who make them and/or the latest thinking that informs them how the space is evolving - AND, usually, a round-up of recent audio ads and analysis by host Stew Redwine and each episode's guest - BUT, this episode is a little different. This is Season 2, Episode 9 of Ad Infinitum, and this episode's title is "Sonic Truths."...

In this episode, Stew Redwine and guest Kraig Kitchin discuss the power of audio and its effects on emotions, memory, and perception. They also review and rate top radio advertisers, including Lowe's, The Home Depot, Babbel, and Progressive. The conversation highlights the importance of relevance, entertainment, and clear messaging in audio ads. Special thanks to Premiere Studios for providing stu...

In this episode,  "Audio’s Rule of Thirds", Stew Redwine 's guest is Mike Jensen , CEO of Rhapsody Voices and they discuss how brands can best connect with hosts, what the ingredients of a persuasive host read ad are, and rating some recent movers and shakers in the podcast space form Magellan.ai ’s May 2024 report -  MeUndies, Rakuten, IBM, and monday.com.  Audio is replete with threes: first, th...

Season 2 Episode 5 of Ad Infinitum is titled "Sound Business is Sound Business" and is all about B2B advertising in audio. We discuss some of the best practices for B2B ad reads, why is audio such a good fit for B2B, particularly podcast, and then rank 4 recent B2B podcast ad spots with one of the best in the business of podcasting and B2B advertising; Hala Taha , CEO and Founder of YAP Media and...

In this episode, host Stew Redwine discusses the creative approach to scripting fiction podcasts, the role of sponsors and ads in spoken word audio, and analyzes four ads from the Ambie Award-winning podcast Ad Lucem . Stew is joined by two guests: Ray Harkins , Senior Director of Ad Sales at Wondery Nathalie Chicha , producer of the 2023 Ambie Award-winning podcast " I Hear Fear " Key points from...

Season 2 of Ad Infinitum continues with Episode 3, “Branding With Your Eyes Closed,” defining and discussing the importance of sonic branding, and then ranking 4 recent top spenders through that lens. And that’s why this episode's guest is Joel Beckerman - author of The Sonic Boom and Founder of Made Music Studio - a person who is practically synonymous with Sonic Branding whenever it comes up wit...

Season 2 of Ad Infinitum continues with Episode 2, “Hosts are People Too”, discussing the importance of advertisers considering the hosts' humanity on the other end of the talking points. And that's why the guest is a real host and a real person - Jordy Meiselas - one of the three Founders of MeidasTouchNetwork and co-host of The MeidasTouch Podcast . Support the show Ad Infinitum is Presented by...

Welcome to Season 2 of Ad Infinitum, this Episode’s title is “Sound Strategy”; discussing the importance of strategy in advertising and ranking 5 recent top spenders in audio (Pfizer, Verizon, Progressive, Apple, and AT&T) through that lens with guest Mark Pollard - podcast host and CEO of Sweathead and Author of Strategy is Your Words. Support the show Ad Infinitum is Presented by Oxford Road...

Ad Infinitum is the only podcast solely focused on audio ads - the creatives who make them and/or the latest thinking that informs them, how the space is evolving, and a round-up of recent audio ads and analysis by Stew Redwine, VP Creative at Oxford Road, and each episode's guest. The first season's episodes focus on individual Audiolytics™ Key Components and how they show up in the ads for some...

Ad Infinitum is the only podcast solely focused on audio ads - the creatives who make them and/or the latest thinking that informs them, how the space is evolving, and a round-up of recent audio ads and analysis by Stew Redwine, VP Creative at Oxford Road, and each episode's guest. The first season's episodes focus on individual Audiolytics™ Key Components and how they show up in the ads for some...

Ad Infinitum is the only podcast solely focused on audio ads - the creatives who make them and/or the latest thinking that informs them, how the space is evolving, and a round-up of recent audio ads and analysis by Stew Redwine, VP Creative at Oxford Road, and each episode's guest. The first season's episodes focus on individual Audiolytics™ Key Components and how they show up in the ads for some...

Ad Infinitum is the only podcast solely focused on audio ads - the creatives who make them and/or the latest thinking that informs them, how the space is evolving, and a round up of recent audio ads and analysis by Stew Redwine, VP Creative at Oxford Road, and each episode's guest. The first season's episodes focus on individual Audiolytics™ Key Components and how they show up in the ads for some...

It's time for an unforgettable episode of Ad Infinitum, the only podcast that's all about how audio ads work (and how to make them work harder). This week, host Stew Redwine (Oxford Road's VP of Creative Services) welcomes unstoppable wordsmith Lucinda (co-founder and Head Hen of Moink), who is a positioning genius, Shark Tank veteran, and on a mission to save the family farm, one ethical meat box...

Ad Infinitum is the only podcast solely focused on audio ads - the creatives who make them and/or the latest thinking that informs them, how the space is evolving, and a round up of recent audio ads and analysis by Stew Redwine, VP Creative at Oxford Road, and each episode's guest. The first season's episodes focus on individual Audiolytics? Key Components and how they show up in the ads for some...

Oxford Road VP of Creative Services Stew Redwine brings marketers a rare look into what makes the ads work on Oxford Road’s all-new podcast: Ad Infinitum. The first season's episodes focus on individual Audiolytics™ Key Components and how they show up in the ads for some of the top spenders in audio. Episode 1 is titled "Starting Right" and Focuses on Audiolytics™ Key Component #1, "Setup: Why Sho...

Ad Infinitum is the award-winning podcast solely focused on audio ads, the creatives who make them, the latest thinking that informs them, how the space is evolving, and a roundup of recent audio ads with analysis by Stew Redwine and each episode's guest. Support the show Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA , written & hosted by Stew Redw...