Ad Age Marketer's Brief

Father-and-son advertising leaders Jo and Jordan Muse talk about the state of DE&I progress and future of multicultural marketing.

Sonic is synonymous with drive-thrus, but for its newest campaign the fast feeder takes a step away from the drive-thru, at least visually, as it plugs the crave-a-bility of its food. CMO Lori Abou Habib discusses the new approach, as well as what it is like to work for parent company Inspire Brands.

CMO Alex Griffin discusses On's marketing, its subscription shoe program and what's ahead in 2023

Global Brand President Tom Waldron talks about recent initiatives for the 75-year-old denim brand as well as the enduring appeal of cowboy culture

CMO Elizabeth Rutledge talks about new campaigns and cardholder perks

In this interview, Sean Riley, aka the chief executive dude, and Ryan Meegan, chief marketing officer, talk about secrets of their success, the unusual way they selected new agency Curiosity with help from former P&G executive Pete Carter, what it's like working with Mark Cuban, and why clogged sewer lines won't slow them down.

In our latest look at purpose ads, Thomas Kolster, founder and creative director at Copenhagen-based Goodvertising, explains why Heineken and Lidl scored with environmental efforts—and how Apple missed the mark with its "Dear Apple" watch ad. Plus, we discuss Patagonia's bold new move.

Melissa Waters talks about a new campaign and how the brand is educating workers and organizations

Brand exec talks about showing up in unexpected places and what the Serial podcast did for the brand

Bodybuilder-turned marketer Ryan Hughes joins the pod to talk about Ghost, a 6-year-old supplement brand that recently got into the energy drink business with help from Anheuser-Busch. Ghost takes a fun approach to the powder and energy drink sector, including with co-branded products via deals with Oreo, Sour Patch Kids and Warheads. Hughes also talks about the brand's move to take fans behind th...

Harris Beber, CMO of Google-owned traffic navigation app Waze, updates us on the brand's go-to-market strategy, including how it has come back from tough times in the early days of the pandemic. The brand is leaning into music integrations with the likes of Netflix, including a recent partnership with the streamer's "Sea Beast" movie. Beber also updates us on its deals with big events like the Tou...

VP of Marketing Nancy King talks about what works and doesn't work for the home-sharing brand

Purpose marketing expert Thomas Kolster breaks down a winning campaign from a German nonprpofit and a couple losers from Mercedes and  Luftansa. Plus, how brands should prepare for World Cup.

John Sheldon, CMO of SmileDirectClub, the teeth straightening and whitening brand, details how the company is altering its go-to-market strategy, including with new technology that allows users to initiate treatment plans by simply taking a picture of their teeth with a smartphone.

Brian Irving, VP of marketing at Meta Reality Labs, is attempting one of the biggest marketing pitches in history ... selling the public on virtual, augmented and mixed reality, and getting them to adopt the metaverse.

New top marketer David Corns discusses how the brand is innovating amid industry fluctuations

CMO Kristin Patrick talks about modernizing the brand during back-to-school season

CMO Stacey Pool discusses why the fast-casual chain sought a different way to express 'different' in a still challenging environment for restaurants

TopGolf is winning both hard core golfers and casual fans with its high tech driving ranges and entertainment and food options. The brand's CMO, Geoff Cottrill, joins the pod to discuss its marketing strategy and growth plans.

In the latest installment of our purpose marketing series, Thomas Kolster, founder and creative director at Copenhagen-based Goodvertising Agency, shares tips on environmental marketing.

Karin Timpone discusses a game plan around courting new baseball fans, including big events like the upcoming All-Star Game

Remi Kent is focusing on new ways to connect emotionally with younger consumers

Marketing executive Heather Bennett talks about how the brand is dealing with inflation, connecting with Gen Z and Gen Alpha, and boosting the crafting-tech trend

Brent Miller, who has what appears to be a unique role in marketing as senior global director of LGBTQ+ equality for P&G, talks about how the company is approaching marketing to the community strategically and staying the course despite pushback in legislatures nationally on LGBTQ+ rights.

Alice Milligan talks about integrating E-Trade and how the brand is messaging its customers