Ad Age Marketer's Brief

Once quite literally left for dead, A&W Restaurants has fought back behind clever and efficient campaigns and is now turning toward scientific solutions, Liz Bazner, senior marketing director, tells the Marketer's Brief podcast

We look at how brands are approaching LGBTQ+ advocacy with Thomas Kolster, founder and creative director at Copenhagen-based Goodvertising Agency.

Accenture Chief Marketing and Communications Officer Jill Kramer on the rebranding of Accenture Interactive to Accenture Song. Jill also explains Accenture's metaverse consulting approach. And we get into why she thinks B2B marketing is more exciting than ever. Plus, we hear how she decluttered Accenture's marketing dept.

Founder Sam Calagione discusses the evolution of one of craft brewing's biggest successes—and why young consumers want something other than what's in their parents' refrigerators

Behr's Global CMO Jodi Allen talks about DIY millennials and why a paint brand needs an NFT.

Kathy Parker, chief marketing officer for Patron and Grey Goose at Bacardi Limited, takes us behind the marketing strategies for the tequila and vodka brands. That includes how Grey Goose tapped Paris Hilton for a Grammys promotion that included an NFT and what Patron is doing to ride the rising popularity of Formula One.

Katie Williams, U.S. chief marketing officer of GSK Consumer Health, which soon will be an independent company called Haleon, on how the company is managing the transition.

With this episode we kick off a new monthly series looking at purpose marketing with Thomas Kolster, founder and creative director at Copenhagen-based Goodvertising Agency. We start with a look at Earth Day campaigns, and also examine Hellmann's ongoing campaign against food waste.

Senior VP Cara Pratt on how the image and purpose of retail media is moving beyond promotions, agencies and brand marketers are getting more involved, and flipping the funnel

CMO Ed Plummer talks about a recent e-commerce campaign with Charles Barkley, women's sports integrations and what marketing lies ahead.

Mark Eamer, formerly with Amazon, is now driving brand consistency at online pet retailer Chewy

The veteran marketer and new CMO of the New York Mets discusses the convergence of baseball and advertising from international opportunities to sponsor patches on uniforms

Sofia Colucci, Global Marketing VP for Miller brands at Molson Coors, updates us on the Miller's moves in the metaverse, how it is using creative ways to collect first-party data and its multicultural marketing approach, including its partnership with J Balvin.

Chief Brand Officer Kevin Keith discusses the fitness chain's upcoming classes with music curated by DJ Steve Aoki, its "More Life" marketing campaign, competition and more.

In this week's episode of the Marketer's Brief podcast, McKinney Group Strategy Director Justin Davis discusses the agency's annual food trend forecast, saying aroma-based marketing, metaverse promotions and sea vegetation will play a role in a food world awakened to global crises

CMO Lauren Weinberg talks about Square's marketing, expanding overseas and the new Block parent name

Danone's Surbhi Martin on breaking away from the conventional 'bite-and-smile' with a strong turn toward sports and fitness

Hassan joins Marketer's Brief to outline her priorities

We get the story behind Carvertise, which strikes deals with drivers of rideshare cars for vehicle ads. The firm is on track to reach $20 million in ad sales and works with brands ranging from Netflix to DoorDash, while leveraging a network of some 550,000 registered drivers. Co-founder Greg Star reveals the secrets behind car ads that pop and explains what makes for a successful entrepreneur. 

Ad Age journalists dissect what to expect during the ad industry's biggest day of the year, including early themes emerging as brands begin to release their ads.

The Association of National Advertisers recently launched a probe of programmatic media buying, and unlike such efforts in the past, has hired an investigative firm to follow the money. Even so, ANA CEO Bob Liodice says the goal isn't to find wrongdoing or get the Justice Department involved. He also talks about signs of hope for industry social media regulation and better marketer-agency relation...

The head of marketing at the high-performance brand talks about athlete partnerships, a recent rebrand and the Super Bowl.

Testimonials from 'regulars' and a love song from a superstar superfan, is bringing the casual restaurant chain back from the pandemic blues.

Rafik Lawendy shares plans for the newly acquired Planters brand.

Brian Povinelli, senior VP at the hotel chain, talks about Marriott's first NFT collection, how people are traveling, and what the omicron variant means for hospitality.