Ad Age Marketer's Brief

Cheryl Gresham, CMO and VP marketing for Verizon Value, discusses how her career led her to Verizon, and how the company avoids cannibalization among its many brands.

President Jamie Cygielman talks about reaching today's digitally savvy kids and their parents

Janique Helson, head of brand marketing at Volvo Car USA, on how women have not been equally portrayed in automotive marketing and what the brand has done to change that. Plus, she discusses Volvo's new approach to vehicle safety messaging.

Chief Marketing Officer DeLu Jackson on the brand's new creative platform, sports sponsorships and the new generation of home buyers

VP of Marketing Kate Boltin discusses the dairy co-op's growth strategy

Chief Brand Officer Laurie Lam on where e.l.f. has found success and what comes next

Dove Global Chief Marketing Officer Alessandro Manfredi talks about why the Campaign for Real Beauty works after all these years, because it's not trying to tack an unrelated cause onto the brand. And he describes his "hype allergic" approach to AI and other tech trends.

Surabhi Pokhriyal, Chief Digital Growth Officer of Church & Dwight, discusses her company's new take on the Chief Marketing Officer role and how it's looking to thrive during inflationary times by focusing on Arm & Hammer's value.

CMO Elliott Bundy on how the insurance and fintech player jump-started awareness

We continue our monthly look at purpose ads with Thomas Kolster, founder and creative director at Copenhagen-based Goodvertising Agency. This episode explores ads from Volvo, Kraft as well as some transportation work. And more.

Lush's Chief Ethics Officer Brandi Halls discusses the challenges of corporate activism, and how the brand has navigated marketing without social media.

Group officer Masahiko Nakasuji talks about customer engagement, in-store events and sustainability

CMO Devika Mathrani talks about becoming a health care brand that goes beyond the doctor's office

Many marketers talk about purpose, but one company, PurposeBuiltBrands, actually put the word in its name three years ago. Part of that comes from the 60-year-old company's growing focus on eco-friendly products through its Green Gobbler brand. But the company, and the purpose, go beyond that as VP-Marketing Jon Ballante discusses in this podcast.

Super Bowl ad predictions and analysis from Ad Age Editor Jeanine Poggi, Chief Technology Reporter Garett Sloane and News Editor E.J. Schultz.

CMO Tim Hackbardt discusses a 'massively competitive' menu

We continue our monthly look at purpose ads with  Thomas Kolster, founder and creative director at Copenhagen-based Goodvertising Agency. This episode explores M&M's Super Bowl stunt and a 'subvertising' move by climate activists that targets BMW and Toyota.

Former P&G CEO reflects on a new book about his former boss and mentor John Smale, including Smale's impact on global expansion, P&G's legendary collaboration with Walmart and the corporate diversity policy. Plus, he recalls how they bonded over their views on a really bad presentation by former P&G ad agency Y&R.

Lorraine Barber-Miller, chief marketing officer of Philips, talks about how she re-organized the 3,000 marketers of the global health, wellness and grooming company as a digital-first, omni-channel, data-driven organization.

Penny Brook, chief marketing and experience officer, talks about branding with purpose

CMO Karen Riley-Grant talks TikTok, conscious consumerism, live shopping and the metaverse

Steven Grasse, founder of Quaker City Mercantile agency, on his unique approach to making and marketing booze.

Clorox Co. CMO Eric Schwartz talks about his company's bumpy journey from pandemic to inflationary price spikes and his own move from general management.

Executive Creative Director Mariota Essery discusses how DoorDash is elevating its marketing through Superette, its new in-house creative studio.

Purpose marketing expert Thomas Kolster breaks down a winning campaign from Mentos that involves raccoons and a couple losers from P&G and HSBC. Plus, how BrewDog crashed the World Cup.