E.J. Schultz & Adrianne Pasquarelli
Ad Age Marketer's Brief
Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.
Author
E.J. Schultz & Adrianne Pasquarelli
Category
Podcast website
Latest episode
Jul 8, 2026
Where to listen?
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Episodes
Inside beverage brand Recess's new marketing and distribution strategy 08.11.2023 21:08
Recess Founder and CEO Ben Witte discusses how the brand has tackled its recent product and retail expansion strategy
Formula 1 comes to Vegas—how brands can capitalize 01.11.2023 19:23
TBA Group CEO Guy Horner on the Las Vegas Grand Prix and how brands can connect to new fans across America.
Behind Victoria's Secret's rebrand and what comes next 25.10.2023 19:19
The retailer has revamped its loyalty program and added more digital offerings following its Adore Me acquisition
How Southwest Airlines plans to restore consumer confidence this holiday season 18.10.2023 16:27
After last year's meltdowns, the carrier is investing in technology and communications
Reckitt CMO on delivering performance, brand loyalty and diversity 11.10.2023 27:44
Gary Osifchin, chief marketing officer and general manager of U.S. hygiene for Reckitt, talks about how he juggles performance marketing and brand building, won top honors for inclusive advertising for Lysol and Air Wick, and revamped his media team to reflect the growing role of retail media and e-commerce.
From Taylor Swift to Toy Story, how the NFL is shedding its stodgy image 04.10.2023 20:21
CMO Tim Ellis discusses influencers, social media and showing a more 'playful' side of the league
Fender Music's Evan Jones on growing an already iconic brand 27.09.2023 27:12
Evan Jones, chief marketing officer of Fender Music, discusses how he works to make the biggest and arguably most legendary brand in guitars even bigger. It's a tough job for a 77-year-old company whose Stratocaster has been a mainstay at least since Buddy Holly in the 1950s, used later by Jimi Hendrix, the Beatles and Bob Dylan among countless others.
Inside Susan Alexandra's recent brand partnerships 20.09.2023 19:47
Accessories label Susan Alexandra's founder Susan Korn joins the Marketer's Brief podcast to give us a behind the scenes look at how the brand's recent partnerships with companies such as Sweetgreen and New Balance came together.
Reddit's Roxy Young comments on Wall Street Bets, her new community role, and pasta 13.09.2023 23:59
Roxy Young, Reddit's chief marketing and consumer experience officer, talks about how advertisers such as Visit Myrtle Beach and Oatly are not afraid to leave the comments on; and her favorite debates on certain subreddits.
Why Fossil is using New York Fashion Week to reintroduce its brand to new customers 06.09.2023 19:31
CMO Lisa Pillette talks about how Fossil is staying modern with new collaborations and marketing
Sam's Club's Austin Leonard on future of retail media 30.08.2023 20:41
Austin Leonard, head of sales for Sam's Club MAP, discusses getting a revamped retail media network off the ground, the value of third-party measurement in the business and the impact of letting brands re-target on the open web based on club store purchase data.
Why brands should be thinking about accessibility 23.08.2023 20:13
Applied Design's Brad Scott joins the Marketer's Brief podcast to talk about the challenges and benefits of including accessible elements in design
Why Jolie is marketing shower heads as beauty products 16.08.2023 19:53
Ryan Babenzien, co-founder and CEO of Jolie, talks about why he made the decision to market his shower head brand as a beauty and wellness company.
How Malibu is turning summer from a season to a mindset 09.08.2023 17:22
Malibu marketing VP Matt Foley talks about playing to the brand's strengths, including two remakes of 'Escape (The Pina Colada Song)'
Behind Paw Patrol's enduring appeal and upcoming movie 02.08.2023 24:00
Spin Master's new CMO Jeremy Tucker talks about marketing brands such as Paw Patrol and what's ahead for the holiday season
Stellantis agency and creative strategy 26.07.2023 24:59
Marissa Hunter, senior VP of Marketing for Stellantis North America, whose brands include Jeep, Ram, Chrysler, Dodge and FIAT, joins the pod to discuss the automaker's agency approach, how it views Twitter and Threads, and how brands must operate in today's politically charged environment.
How US Bank is tackling language barriers in finance 19.07.2023 19:23
Marketing Exec Kelly Colbert joins the Marketer's Brief to discuss the brand's recent 'Translators' campaign
How Portillo's markets Chicago hot dogs outside the Windy City 12.07.2023 23:56
Nick Scarpino, SVP of Marketing & Off-Premise Dining at Portillo's, talks data and the crucial role of social media
Lessons from 'Barbie' buzz and what the attention means for Mattel 05.07.2023 17:47
Mattel exec on brand collabs, Barbiecore and future spinoffs
Behind the marketing of Starry 28.06.2023 22:57
Michael Smith discusses PepsiCo's new brand and its appeal to 'irreverent optimists'
Away's new CMO on TV strategy, travel trends and Pride Month 21.06.2023 21:56
Carla Dunham joined the DTC brand earlier this year and is already making marketing changes
How Papa Johns targeted Gen Z with its new papadia 14.06.2023 28:37
VP and Head of Brand Jaclyn Ruelle talks about how Papa Johns tapped celebrities for its Doritos Cool Ranch Papadia campaign and how the brand attracts customers in a crowded category.
Why Toms Shoes is committed to mental health and LGBTQ+ support 07.06.2023 19:57
Chief Brand Officer Amy Smith talks about Toms' mental health awareness campaign and its Pride Month collection
How Light and Fit celebrated flavor and cravings in new rebrand 31.05.2023 22:37
Danone's VP of Greek yogurt and functional nutrition Surbhi Martin talks about how different yogurt brands are meeting consumer needs
How Geico is growing its brand with better targeting, media and messaging 24.05.2023 18:17
New CMO Damon Burrell talks about Geico's marketing strategy amid insurance upheaval and why the gecko maintains his appeal
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