E.J. Schultz & Adrianne Pasquarelli

Ad Age Marketer's Brief

News EN ↓ 394 episodes

Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.

Author

E.J. Schultz & Adrianne Pasquarelli

Episodes

How Vuori's new CMO plans to build the brand 15.05.2024 22:01

Karen Riley-Grant talks about what's ahead for Vuori, including its media strategy, upcoming 10-year anniversary and store expansion

How eBay is using AI to recommend products and improve creative 08.05.2024 21:07

Global CMO Adrian Fung talks about AI tools, eBay's media review and generational trends

How Opill is marketing the first over-the-counter birth control pill 01.05.2024 20:01

Marketers from the brand discuss its launch, Opill's new WNBA partnership and more.

How Smucker is adjusting its media mix to reach Gen Z 24.04.2024 26:14

JM Smucker's CMO joins the Marketer's Brief podcast to discuss how the company has shaken up its older brands, including Jif and Uncrustables.

How Babylist grew from a baby registry site to a $400 million media and commerce business 17.04.2024 21:29

Chief Growth Officer Lee Anne Grant talks about the company's evolution, new showroom and use of AI

Inside the Thomson Reuters rebrand with CMO David Carrel 10.04.2024 25:15

Thomson Reuters CMO David Carrel discusses the news, legal, and tax brand's new logo, philosophy, and colors—and why now was the right time to roll them out.

How Bubble Skincare uses branding to court Gen Z and Gen Alpha shoppers 03.04.2024 21:17

Executive Creative Director Lindsay St. Clair talks about why approachability in a brand is important for young shoppers

How Craig Dubitsky and Robert Downey Jr. teamed up to take on Big Coffee 27.03.2024 25:51

'Emotional innovation' including a mental-health partnership will lift Happy coffee, Dubitsky says

Why Zappos remains customer-centric after 25 years 20.03.2024 20:31

CMO Joe Cano talks about the Amazon-owned brand's inclusive marketing and what's ahead for Zappos' anniversary

How to make first-party data work for your brand, presented by Vericast 18.03.2024 16:59

Vericast Senior VP Marc Mathies on what happens when third-party cookies disappear—and how marketers can prepare their brand's data strategy.

VAB's Sean Cunningham on what marketers should know about media 13.03.2024 24:24

VAB CEO Sean Cunningham on why and how marketers should get more involved with measurement and media, disconnects between marketers and agencies in a new survey, and his falling out with the Association of National Advertisers.

How Dunkin's Super Bowl spot came together 06.03.2024 27:00

Chief Marketing Officer Jill McVicar Nelson talks working with Ben Affleck's agency, Gen Z, and why the brand is focusing on bigger cultural moments on the Marketer's Brief podcast

Choice Hotels CMO on travel trends, branding and a new campaign with Keegan-Michael Key 28.02.2024 21:03

After recently acquiring Radisson, the hotelier is integrating its marketing and technology

How trendy jeweler Kendra Scott is courting Gen Z and Gen Alpha 21.02.2024 22:24

CMO Michelle Peterson talks about how marketing has helped grow the 22-year-old brand and what's ahead

Why Visa is hitching a ride with Formula 1 14.02.2024 20:39

Andrea Fairchild, SVP of global sponsorship strategy, discusses a title sponsorship with Red Bull and how sports partnerships are changing

Why Merrell and Saucony are taking more creative in-house 07.02.2024 16:30

Creative Director Kelly Warkentien talks about being more cost effective and flexible

Ad targeting and climate change 31.01.2024 19:44

The Weather Company CMO Randi Stipes discusses how the owner of Weather Channel app is providing data to clients to help them adjust marketing based on the weather, as climate change changes patterns. Plus, she previews new app functionality that goes beyond basic weather forecasts.

Dr. Squatch's John Ludeke on bringing humor to men's grooming 24.01.2024 26:16

Dr. Squatch had a Super Bowl ad three years ago, and while it's never been back has tripled sales since then. Head of brand marketing John Ludeke talks about why thumb wrestling tournaments, odd sounding scents and sports marketing work.

Behind Jonathan Mildenhall's Rocket marketing agenda—and why the company is sitting out the Super Bowl 17.01.2024 19:16

New CMO breaks down his priorities and offers Super Bowl advice

How Juliet Wine is making boxed wine more upscale 10.01.2024 24:35

Founders Allison Luvera and Lauren De Niro Pipher on how savvy branding techniques can make a product seem more luxurious and the unique strategy Juliet is using to enter physical retailers as it transitions away from being 100% DTC.

How GoDaddy is helping entrepreneurs go digital 20.12.2023 19:29

CMO Fara Howard talks about the role of TikTok and AI for GoDaddy

2023 Marketers of the Year 11.12.2023 15:07

Ad Age's E.J. Schultz and Adrianne Pasquarelli discuss Ad Age's annual ranking of the brands that excelled during the year, including three companies, one sports league and one person.

How True Religion is marketing its Gen Z comeback 07.12.2023 20:44

Under its first CMO, the brand is trying to engage new consumers and still drive loyalty with older fans

How Listerine fights inequities and finds opportunities 30.11.2023 19:40

Joahne Carter, commercial leader of oral care at Kenvue, marketer of Listerine, talks about why the brand addressed the lack of Black professionals in dentistry.

Tubi's strategy for maintaining Super Bowl momentum 15.11.2023 26:51

The streamer's CMO Nicole Parlapiano is focused on building the platform's brand while competitors go for content trailers and sizzles.