E.J. Schultz & Adrianne Pasquarelli
Ad Age Marketer's Brief
Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.
Author
E.J. Schultz & Adrianne Pasquarelli
Category
Podcast website
Latest episode
Jul 8, 2026
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Episodes
Sports uniform sponsorship—what brands should know with Jason Miller, head of partnerships for Excel Sports Management 30.10.2024 25:55
Jason Miller, head of partnerships for Excel, on forging ties between brands, teams, and fans
How Trustpilot's TrustScore builds consumer confidence and drives brand growth 28.10.2024 15:34
VP Allyse Slocum explores the power of reviews, trust signals and insights in enhancing business performance
Gen Alpha's 'Coolest Brands' and how marketers can join the list 23.10.2024 22:16
Beano Brain's Helenor Gilmour talks about why brands such as YouTube are resonating with Gen Alpha and how the group is different from Gen Z
Behind the creation of Hi-Chew's first mascot 16.10.2024 21:01
Joanne Hsu, Senior Brand Marketing Manager at Hi-Chew's parent company Morinaga America, Inc., breaks down how Chewbie was born.
How Bose is marketing its new clip-on headphones 09.10.2024 25:49
Chief marketing officer Jim Mollica talks creators and cultural moments to drive awareness for the Ultra Open headphones
How Albertsons uses customer insights to deliver fresh marketing 02.10.2024 20:08
VP of Marketing Carol Best discusses brand purpose and changing consumer behavior
How Klarna is using AI to cut marketing and agency costs 25.09.2024 25:45
CMO David Sandstrom explains the fintech company's generative AI strategy and recent moves into traditional banking
How Hendrick's, Milagro, Balvenie and other premium spirits brands are navigating the post-COVID correction 18.09.2024 23:21
Paul Basford of William Grant & Sons discusses marketing strategies and industry trends
How Celsius is building a resilient brand in the volatile energy space 11.09.2024 22:00
CMO Kyle Watson talks healthy trends and strategic Gen Z marketing
Behind Potbelly's limited-time offer strategy 04.09.2024 26:39
CMO joins the Marketer's Brief podcast to discuss the chain's media mix and updated loyalty program
Why Athleta's 'Power of She' still resonates and what's next for Gap-owned brand 28.08.2024 21:14
CMO Ilona Aman discusses Athleta's recent Olympics campaign and back-to-school shopping
How GoGo Squeez learned it had Gen Z and millennial fans 21.08.2024 22:13
GoGo Squeez CMO joins the Marketer's Brief podcast to discuss how these new consumers are helping the brand grow up and spur new products
How Ben & Jerry's is thinking about activism post Unilever spin-off 14.08.2024 20:33
The ice cream maker has had to balance is social justice views and being part of a packaged food giant
Reckitt's Fabrice Beaulieu on how the company is using AI 07.08.2024 26:44
Chief marketer behind Lysol, Mucinex and Airwick describes how company is using AI to mine insights, measure media effectiveness and more.
Nissan's top marketer on making the car the star 31.07.2024 21:40
Vinay Shahani, senior VP for U.S. sales and marketing at Nissan Americas, on recapturing the automaker's marketing edge and how it is approaching sports marketing.
Inside Scrub Daddy's TikTok collaborations 24.07.2024 24:43
Social media managers Kerrie Longo and Davis Miller talk about working with other brands, TikTok Shop, and what's next for Scrub Daddy.
Behind Jomboy Media's creator-led sports platform 17.07.2024 19:41
COO Courtney Hirsch discusses brand deals and TV rights
Why Milani Cosmetics is leaning into women's sports 10.07.2024 21:31
Beauty brand's new campaign showcases endurance testing on its makeup products
Behind PNC Bank's new 'Brilliantly Boring' brand campaign, its first with AOR Arnold 03.07.2024 19:31
CMO Jenn Garbach discusses the new work and how PNC competes with big budget bank rivals
How Gopuff is leaning into instant commerce with new marketing and offerings 26.06.2024 25:57
Senior VP of Business Daniel Folkman breaks down the delivery brand's strategy, recent campaign efforts and where it sees growth
How Ford is finding new audiences 19.06.2024 19:40
Ford Global Chief Marketing Officer Lisa Materazzo on how the automaker is staying flexible among EV slowdown and what it is doing to reach new audiences, including Gen Z.
Inside Piece of Cake moving company's influencer marketing strategy 12.06.2024 27:33
Do influencers actually get to move for free these days? Piece of Cake Chief Marketing Officer Najah Ayoub has the answer to that question and many more influencer marketing queries.
How Mercedes is adapting to the EV slowdown 05.06.2024 20:19
Mercedes-Benz USA CMO Melody Lee on how the automaker is marketing EVs, hybrids and gas-powered SUVs at once as the electric market slows down. She also updates us on the brand's sports marketing approach.
Inside Pepsi's food-focused marketing 29.05.2024 21:11
Jenny Danzi discusses 'Better with Pepsi' campaign
Behind Pabst's embrace of 'alternative' marketing 22.05.2024 22:20
Rachel Keeton discusses reviving the Project Pabst music festival, returning to growth, and drawing on the passion of PBR fans
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