E.J. Schultz & Adrianne Pasquarelli

Ad Age Marketer's Brief

News EN ↓ 394 episodes

Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.

Author

E.J. Schultz & Adrianne Pasquarelli

Category

News

Podcast website

www.adage.com

Latest episode

Jul 8, 2026

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Episodes

How Roundel is leading retail media 3.0 with data, scale and shopper trust 28.04.2025

Roundel's Monique Perlmutter on scaling retail media through omnichannel strategy and trust.

From Method to Dropps, Dorward looks to repeat success 23.04.2025

CEO of Dropps was also CEO of Method during its early rise and looks to repeat success in green household products as the brand moves into retail stores.

How Rowan grew from piercing ears at Target to operating its own shops 16.04.2025

CMO Robin Page talks about how Rowan has disrupted the in-person piercing experience

How Nordstrom's retail media network has evolved and what's next 09.04.2025

VP Aaron Dunford talks about moving from transactional to experiential

What's next for Athletic Brewing 02.04.2025

CMO Andrew Katz on expanding availability and withstanding new competition

How footwear brand HeyDude is using parent Crocs marketing playbook 26.03.2025

CMO Paul Nugent talks about new initiatives including a campaign with Sydney Sweeney

Volkswagen and Saturday Night Live 19.03.2025

Rachael Zaluzec, VW of America's senior vice president of customer experience and brand marketing, discusses VW's SNL partnership, integration marketing and customer service and how the brand is approaching EV marketing.

How Samsung is using creators to develop AI smartphone features 12.03.2025

CMO Olga Suvorova joins the Marketer's Brief podcast to talk about creators and use cases for Galaxy AI

Inside the marketing playbook of Major League Soccer 05.03.2025

CMO Radhika Duggal on how data and testing guide quick decisions—and what the 2026 World Cup could mean for the league

Behind the rise of 7 Brew coffee chain 26.02.2025

CMO Nick Chavez joins the Marketer's Brief podcast to discuss the chain's customizable drinks and local media strategy

How the Anaheim Ducks' rebrand is winning on the ice 19.02.2025

CMO Merit Tully discusses the 'Orange Country' reinvention, recalling the mighty Disney era—with a bite

How Verizon approaches Super Bowl marketing 12.02.2025

VP of partnerships Nick Kelly on how the brand thinks about Big Game advertising and its strategy for Super Bowl LIX

How Eli Lilly is approaching GLP-1 marketing and what's next 05.02.2025

Chief Corporate Brand Officer Lina Polimeni talks about how the brand differentiates itself in the crowded pharma market

Why Anthropologie is starting its ad campaigns earlier than ever 29.01.2025

Whimsical brand began a Valentine's Day push in late December

Kimberly-Clark's John Starkey on Kleenex's 100th anniversary 22.01.2025

President of North America family care on refreshing the logo of a 100-year-old brand, the value of a brand where emotion comes naturally, and why he really isn't rooting for a bad cold and flu season.

How DTC brand Rothy's uses its community as a focus group 15.01.2025

CMO Jamie Gersch talks about product innovations from listening to customers

How Mint Mobile is trying to maintain challenger appeal after T-Mobile acquisition 08.01.2025

Aron North, Mint's strategic advisor and former CMO, outlines the brand's marketing approach on the Marketer's Brief podcast

How marketers responded to 2024's biggest social trends 18.12.2024

Casey Lewis, author of youth trends newsletter After School, looks back on the most viral social media trends of 2024 and how they shaped brand marketing

What marketers need to know about branding AI tools effectively 11.12.2024

Branding expert David Placek came on the Marketer's Brief podcast to discuss the dos and don'ts of naming AI products and services

How the NAACP is renewing support for racial justice 04.12.2024

Aba Blankson, chief marketing and communications officer of the NAACP, discusses the organization's largest advertising effort to date

Poshmark's CMO on recent seller backlash and live shopping 27.11.2024

Steven Tristan Young discusses growth of resale and role of Secondhand Sunday

How Alloy Women's Health is removing stigmas around menopause 20.11.2024

Four-year-old brand strives to bridge the communication gap around female-focused health care

How focusing on the movable middles fuels short-term growth and long-term sustainability 18.11.2024

TransUnion's Marc Vermut shares how you'll maximize ad spend by speaking to the right people

How Puma's new senior VP of marketing is building the brand 13.11.2024

Tara McRae talks about Puma's recent Olympics push and how the brand collaborates with partners such as Rihanna

Getting the most from your ad agency 06.11.2024

Joanne Davis, author of the new book "How to Get Your Agency to Jump Through Brick Walls—Without Paying More," shares lessons learned over 24 years in the agency search consulting business, including how to create effective briefs and what do do in the face of executive turnover. She also gives her take on what the rise of project work means for the business.

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