Acquire- Lead Generation, Digital Marketing for Entrepreneurs

Today, I’m thrilled to welcome Lauren Gaggioli, an expert in organic content strategy and digital entrepreneurship. We're delving deep into the world of SEO (Search Engine Optimization) – a key player in your online marketing game. In this episode, Lauren and I are unpacking everything SEO – from the importance of empathetic keyword research to the impact of AI on content generation. Whether you'r...

In today’s episode, we're zooming out to take a bird's-eye view of your business. We're talking big-picture strategies to max out your profit margins through smart lead generation and effective launches. This isn't about getting lost in the day-to-day; it's about finding and leveraging those big and small opportunities that make a real difference to your bottom line. What’s in store for you in thi...

Curious about what truly fuels social media success? Well, you're in luck because in this episode, I had the pleasure of chatting with the insightful Katie Brinkley. Katie graciously opened up about her entrepreneurial journey, sharing both the highs and lows she's encountered along the way. From navigating the tumultuous waters of starting a business to finding her stride in the ever-evolving wor...

Ever wondered how some businesses skyrocket their growth while others struggle to get off the ground? Want to know how to simplify self-hosted summits for maximum impact? In this episode, we're diving into the world of strategic planning and actionable insights. From tackling Google Analytics to thwarting spam attacks, I'll share practical tips to ensure your summit runs smoothly. Plus, learn how...

Ready to discover how ShawnQ turned a virtual summit into a $100,000 success story? In this week's episode, I'm joined by the incredible Shawn Q, sharing the secrets behind his virtual summit success—$80,000 in sponsorships, $100,000 in post-summit sales, and 2,000+ leads! We unpack his strategies, from speaker selection to virtual sponsorships, providing valuable insights for your business growth...

 Find out how a casual conversation with a friend led to an eye-opening discovery that could impact your business. Stay tuned to uncover the unexpected twist that could change the way you approach your sales process. In this episode of the Acquire podcast, Jennie Wright dives into the importance of simplifying the sales process to enhance customer satisfaction and boost con. She shares her own ex...

 Ready to take your email marketing game to the next level? In this episode of the Acquire podcast, I’m joined by marketing maven Lorraine Ball. Together, we unravel the success story of Randall Beans, a 75-year-old bean manufacturer, and explore how they transformed a 250-subscriber email list into a mighty force of 10,000. Targeting a younger audience, Lorraine strategically revamped their mark...

Curious about the must-know tech stack essentials for business success? Join me on this episode as I explore the world of tech stacks. I'll share my embarrassing yet eye-opening experiences, covering building block vs. growth tech stacks, the importance of avoiding one-size-fits-all software, and optimizing your stack for success. Acquire valuable knowledge to choose the right software and maximiz...

Looking to supercharge your lead generation skills on LinkedIn? In this episode, we're joined by the incredible Hailey Rowe, a LinkedIn lead generation expert. Hailey spills the beans on maximizing results with creative messaging, unlocking the power of Sales Navigator, and building authentic connections. We explore the evolution of LinkedIn, discuss messaging strategies, and predict the future of...

Does it sound familiar to struggle with planning and goal-setting for the new year? Have you been told to simply set goals without a clear strategy, only to feel frustrated by the lack of progress and growth in your business? The pain of investing time and energy into goal-setting without seeing tangible results can be disheartening. But there is a better way to achieve success - by strategically...

Curious about the magic of collaborations? Lynn Neville and I explore the benefits of starting small, from Instagram giveaways to epic summits and bundles. Join me in an episode bursting with wisdom alongside the brilliant Lynn Neville, mastermind behind Biz Bestie HQ. We cover the wild world of hacked social media, the crucial role of well-structured funnels, creating engaging experiences, the ma...

Ever wondered how to turn your business into a lead-generating powerhouse? Join me in this solo episode where I spill the beans on Traffic Channel Mapping – the secret sauce to turn your business into a lead-generating powerhouse! Dive into understanding traffic channels, the magic of mapping and reverse engineering success, data analysis geekiness, aligning traffic with business goals, and the ar...

Looking to boost your content creation game? I've got the scoop from my chat with Deirdre Tshien in the latest episode of the podcast. We're diving into some serious content creation magic, so here's the rundown: The Power of Connection: Deirdre and I spill the beans on how to infuse your content with humanity and connection. No more robotic vibes – just real, engaging content. AI Tools Unleashed:...

"Guilty Pleasures". That's what reality TV is to me. And sometimes... I get hooked. But I'm always looking at it from a marketing perspective (or I try so it's not a "waste of my time"). In this episode of the Acquire Podcast, I welcome back Jason Wiehler, who was last on the show in Episode 2. Here's a quick rundown of what to expect. 1. The Power of Consistency: We get deep and emphasize the imp...

Do you want to attract a flood of new leads for your upcoming summits? In my latest podcast episode with Jenzaia diMartile, we dive deep into the secrets of mastering Facebook ad strategies for summits. In this episode, you will be able to: Master the art of Facebook ad strategies for summits and skyrocket your event attendance. Discover the secrets of list building and lead generation to continuo...

How do you keep your leads warm, engaged and ready for more - event through the holiday season? With the holiday season right around the corner, this episode focuses on strategies on how to nurture your leads during this busy and promotional time. We all know how overwhelming it can be for both businesses and customers with the constant flood of deals and offers. So, how can you stand out and main...

$276,000 added dollars in revenue from guest speaking - in less than a year. How? In this episode, Atiba de Souza reveals his proven strategies for skyrocketing online visibility, ranking on the first page of Google, and revolutionizing SEO. But that's not all! Jennie and Atiba dig deep into the power of guest speaking and podcasting for lead generation and list building. In this episode, discover...

Are you ready to take your landing pages to the next level? Discover the secrets to creating a hook that compels visitors to take action, and learn the importance of delivering on promises. But be warned, one tiny mistake could cost you everything... In this episode, you will be able to: Increase lead generation and conversion rates by understanding the importance of landing pages. Hook your audie...

In a world that values extroverts she felt like a misfit. But little did she know, her introvert status held a secret power. This is the story of Julie Greenham, the introverted entrepreneur who defied expectations and found remarkable success. How did she do it? The answer lies in a twist you won't see coming. Stay tuned to discover the surprising strategy that turned her quiet nature into a forc...

With more choice than ever for in person or online events, how can event organizers create a sense of community, consistency, and clarity to increase attendee engagement and post-event sales? What are effective strategies for event organizers to effectively communicate the benefits of their products and services during and after the event, in order to drive sales and convert interested prospects i...

In this episode of the Acquire Podcast, host Jennie Wright sits down with video expert Tracy Phillips to discuss the power of video testimonials in marketing. Learn how to create authentic and impactful video testimonials that build trust and credibility, drive sales and conversions, and leave a lasting impression on your audience. Discover expert tips, strategies, and success stories that will tr...

 In this episode, Jennie shares her personal experiences and insights on how to improve participation in email marketing campaigns. By implementing effective strategies for open rates and click-through rates, entrepreneurs and marketers can increase engagement and drive business growth. Tune in to this episode of Acquire to gain valuable knowledge and strategies for boosting email open rates and...

 Are you posting too much on social? In this week's episode of Acquire, Jennie talks with Social Media Agency Founder - Katie Brinkley, known for her 4-post strategy that consistently drives growth and engagement. Katie has worked with corporate giants like AT&T and DirecTV, as well as solopreneurs and local businesses, helping them attract the right followers and generate consistent leads. S...

 Discover strategies to simplify complex processes in order to increase engagement and participation rates. Join Jennie Wright as she shares insights on optimizing conversions, reducing barriers, and capturing audience interest. From creating effective landing pages to answering crucial questions, this episode will guide you towards higher registration and event conversion rates. Resources: Want...

 In this episode, Jennie Wright talks with guest Jason Wiehler about the significance of targeting a niche audience in marketing. They discuss the benefits of precise audience targeting, strategies for attracting the right audience, and the impact of niche focus on conversion rates. Tune in to gain insights on building a successful business by speaking directly to the people who need your product...