Acquire- Lead Generation, Digital Marketing for Entrepreneurs

Ever feel like your software costs are skyrocketing but you can't seem to cut any tools from your tech stack? As the business landscape evolves, entrepreneurs face a new challenge: navigating the shifting sands of software pricing. In this candid conversation, I sit down with Katie Fawkes from Ecamm to explore the impact of rising costs on our tech stacks and business profitability. We dive into t...

Ever wondered what it takes to launch a successful membership program? In this episode, I sit down with Adam McChesney, founder of Builders of Authority, to peel back the curtain on his journey from agency owner to mastermind leader. Adam shares the raw, unfiltered story of his transition, including: The pivotal moment that sparked the creation of Builders of Authority His innovative approach to p...

Are you considering hosting an online event but feeling unsure about where to start? In this episode of the Acquire podcast, I share my expertise on the crucial first step that many overlook: validating your event idea. As a seasoned list-building and lead generation specialist, I've seen firsthand the pitfalls of skipping this vital stage. Drawing from my experiences, I'll guide you through the p...

Are you tired of juggling too many tasks and feeling like your business is running you, instead of the other way around? In this episode of the Acquire Podcast, I'm thrilled to sit down with Kris Ward, a true productivity powerhouse and team-building strategist. Kris brings her wealth of experience to our conversation, where we dig into some of the most crucial aspects of running a successful onli...

As the crisp autumn air settles in, it's time to shake off the summer haze and focus on growing your business. In this episode, I share why fall is the perfect season for supercharging your list building efforts and how to make the most of this golden opportunity. Drawing from my experience working with clients across various industries and stages of growth, I reveal why waiting until the holiday...

What does it really take to achieve a MILLION dollar visibility in today’s crowded market? In this episode, we're diving into the essential elements of visibility, personal branding, and amplifying your authority. Melanie Benson joins me to share her journey into weaving human design into her work, while I explore how the entrepreneurial toolkit has evolved over time. Together, we unpack the conce...

Ever wondered what goes into creating a high-impact marketing bundle and how to avoid common pitfalls? In this episode, we're diving into a comprehensive reflection on my recent High Impact Revenue Marketing Giveaway Bundle. We’re going to explore what went well, what could have been better, and the invaluable lessons learned along the way. Plus, I’ll be sharing some insights into the evolving mar...

Ever wondered how shifting from push to pull marketing can revolutionize your strategy? In this episode, Mark Herschberg and I explore the shift from push to pull marketing, discussing nonlinear content dynamics and the pitfalls of push strategies. Mark unveils the Brain Bump app, explaining how it uses spaced repetition for targeted content. We delve into challenges of segmented content creation...

Are you curious about the darker side of online summits and how to avoid common pitfalls? In the ever-evolving landscape of online summits, a dark underbelly has emerged, casting a shadow over what should be a transformative experience for attendees and speakers alike. Join Jennie Wright, a summit maven with over 400 events under her belt, as she fearlessly exposes the unethical practices that hav...

Have you ever wondered how to effectively use email marketing and paid ads without blowing your budget? In this episode, we break down the strategies that work! I sit down with problem solver, strategist, and content creator Anne Laffin. Together, we dive into the world of start-ups and marketing, exploring essential strategies and practical knowledge for entrepreneurs seeking to flourish in their...

Ever wondered how to create a rock-solid backup system for all your content and the tools that can take your video production to the next level? In this episode, we have a special treat for you. We're diving deep into the world of content creation, tech stacks, and community building with the fabulous Katie Fawkes, the director of marketing at Ecamm Live . Katie has an incredible background that t...

Curious how a 78.6% opt-in rate transformed a podcast into a lead generation powerhouse? In this episode, I’m thrilled to be joined by the brilliant Evans Putman, founder of Podcast Profit School. We’re diving deep into the world of lead generation, online events, and building authentic relationships. Get ready to uncover some game-changing strategies that will transform the way you connect with p...

Are you ready to get the behind the scenes secrets behind a wildly successful  seven-figure launch ?  Key takeaways to elevate your launch: The foundational elements for a compelling offer your audience can't resist Content creation strategies to nurture leads and build excitement Optimizing your sales funnel for maximum conversions and seamless experiences Monitoring real-time launch ac...

Are you tired of sales tactics that feel out of sync with your values and integrity? In this episode, we’re diving into something absolutely essential for anyone involved in sales or client relationships. I’m thrilled to have seasoned sales strategist and best-selling author, Aleasha Bahr, join me for an insightful conversation on transforming sales strategies with authenticity and integrity. Join...

Are you feeling overwhelmed by the sheer number of details and tasks involved in planning your online event? On This Week’s Episode, We Discuss: Identifying Your Event’s Purpose: We dive into why defining the purpose of your online event is crucial. Jennie shares how aligning your event goals with its purpose can drive success and make planning easier. Understanding Your Audience: Jennie explores...

 Curious about how AI is transforming content creation? In this episode of Acquire , I sit down with two fantastic guests, Deirdre Tshien and Katie Brinkley, to discuss the impact of AI tools in the digital world. We cover the real influence of AI on content creation and the essential role of human input. Get ready for an engaging conversation packed with practical tips, personal experiences, and...

Curious about the secret psychological triggers that make lead magnets irresistible and highly effective? Today I’m excited to share some powerful strategies on how to transform your freebies into sales machines. We'll be exploring the fascinating psychology behind lead magnets and how you can leverage these principles to drive your business growth. On This Week’s Episode, We Discuss: The Psycholo...

Do you want to know the secrets behind successful event planning, from choosing the right speakers to generating significant revenue through strategic offers and partnerships? Today we’re focusing on the ever-evolving landscape of online events. We’ll explore strategies for planning, executing, and maximizing the potential of these events to ensure they’re impactful and successful. I’m thrilled to...

 Are you struggling to create lead magnets that truly connect with your audience and convert like clockwork? Today we're diving deep into the world of lead magnets. Join me as I share insights gleaned from over a decade in the business trenches. From the frustrations of crafting lackluster lead magnets to the exhilaration of unleashing high-converting ones, I'll be spilling all the secrets on how...

Are you ready to uncover the secrets to success even in the face of setbacks? Join me on this episode of Acquire, as we delve into the inspiring journey of Julia Block Pearson, CEO of Stratos Creative Marketing. Together, we'll explore how Julia turned her launch setbacks into triumphs, paving the way for the remarkable success of the DIY Social Club. Get ready for an episode packed with insights,...

Are you tired of the spray-and-pray approach to email marketing? In this episode, we're peeling back the curtain on the magic of email campaigns, revealing tips and tricks that will leave your subscribers hungry for more. On This Week’s Episode, We Discuss: Overlooked Opportunities in Affiliate Marketing: Discover how a simple oversight in affiliate marketing can lead to missed opportunities. I sh...

Ever wondered how process mapping could revolutionize your digital business? In this episode, we dive deep into the world of process mapping with Sam Drawschak, co-founder of Truvle. Sam brings over a decade of expertise in management consulting, and he's here to shed light on how process mapping can transform digital businesses. On This Week’s Episode, We Discuss: Unveiling the Power of Process M...

Ready to make your mark in the digital space while minimizing your environmental footprint? In today's episode, we're exploring the fascinating realm of green marketing in the digital space and the recent decision by Chrome to eliminate third-party cookies. Despite battling bronchitis, I'm here to share valuable insights with you.  Episode Highlights: Chrome’s Cookie Conundrum : With Chrome b...

 Ever wondered how to take your book promotion to the next level? In this episode of the Acquire Podcast, bestselling author Jonathan Green shares unconventional strategies to skyrocket your book's success. From engaging readers to leveraging the power of storytelling, Jonathan's insights will transform your approach to book promotion and list building. Episode Highlights: Unconventional Book Pro...

 Are you ready to take your email marketing to new heights? Buckle up because in this episode of The Acquire Podcast, we're diving deep into advanced strategies that will transform your email list into a powerhouse of engagement and conversion. Get ready to discover the insider secrets that will skyrocket your email marketing success. Here's a sneak peek of what we'll cover: Advanced Segmentation...