Abundant Funnels With Jayne Day

In this episode of Abundant Funnels, Jayne takes you behind the scenes of a real Ads and Funnel Audit she completed inside Abundant Ads Academy. This week’s case study focuses on an Academy member who had launched a campaign for a private podcast lead magnet. The lead magnet was strong, the video was engaging, the landing page looked good and the messaging was clear, but the campaign was not getti...

In this episode of Abundant Funnels, Jayne breaks down one of the most common funnel issues she sees with clients: lots of leads coming in, but very few of them turning into paying customers. She explains why lead volume on its own means very little and why a funnel should be judged by how many clients it creates, not just how many opt-ins it collects. Jayne walks through the biggest differences b...

In this episode of Abundant Funnels, Jayne shares a real behind-the-scenes client story that highlights one of the biggest mistakes business owners make when a funnel is not converting, assuming the whole thing needs to be rebuilt. The client was running Facebook™ and Instagram™ Ads into an evergreen masterclass funnel with a $197 low-ticket offer at the end. She wanted to change the masterclass f...

In this episode of Abundant Funnels, Jayne takes you behind the scenes of a recent launch that generated just over $100,000 in sales from an ad spend of around $7,100. She breaks down the real strategy behind the result and explains why it was not about a magical ad, a secret targeting trick or overnight success. Jayne shares how the launch was structured around a live masterclass funnel, why the...

In this episode of Abundant Funnels, Jayne talks about the setup mistakes that stop businesses before their Facebook™ and Instagram™ Ads even have a chance to launch properly. She explains why running ads does not actually start inside Ads Manager, it starts with the foundations of your Meta™ account, and why missing or messy setup can delay campaigns for weeks. Jayne walks through the nine things...

In this episode of Abundant Funnels, Jayne shares her view on where organic marketing actually fits into a scalable funnel strategy in 2026. She talks about the growing pressure on business owners to post more and more content, and why that approach often leads to burnout rather than consistent growth. She explains why organic content still matters, but why it is no longer enough on its own to dri...

In this episode of Abundant Funnels, Jayne shares her honest and measured perspective on AI in Meta™ Ads and marketing. She talks about where she sees AI being genuinely useful, where she thinks it can create problems and why she believes human expertise, judgment and oversight still matter just as much as ever. Jayne covers stories she is hearing inside the industry about agencies running account...

In this episode of Abundant Funnels, Jayne answers one of the most common questions she hears from clients, students and business owners considering Meta™ Ads: what is the best budget to use to get the best results? Instead of giving a one size fits all number, she explains why that is the wrong question and shows you how to work backwards from the outcome you want instead. Jayne walks through how...

In this episode of Abundant Funnels, Jayne answers a question she hears all the time from business owners who feel stuck in that uncomfortable middle ground. Organic content is not performing the way they need it to, but they have also been told that ads only work if they already have a proven funnel or a successful business. Jayne explains why this is not the full truth and what actually needs to...

In this episode of Abundant Funnels, Jayne talks about business growth, revenue goals and the one strategy she believes has the power to create more consistent, scalable results in 2026. She explains why organic content still matters but is often too inconsistent to act as the main lead generation engine for coaches, consultants and course creators who want faster growth. Jayne also shares why Met...

In this episode of Abundant Funnels, Jayne shares a story from a recent group call inside Abundant Ads Academy that perfectly illustrates why there is no one “perfect” Meta™ Ads setup that works the same way in every account. A member followed the current recommended approach exactly, but the results were not there. When she went back to an older setup, her cost per lead dropped by more than half....

If you have been growing your email list and wondering why no one is buying, this episode is for you. In this episode of Abundant Funnels, Jayne breaks down one of the most common problems she sees in online business funnels: lead magnets that grow a list but fail to attract buyers. She explains why the issue often starts with the topic and format of the freebie itself, and how broad, generic lead...

In this episode of Abundant Funnels, Jayne breaks down the three simple but costly mistakes she sees coaches, consultants and course creators making with their Meta™ Ads over and over again. These are not technical issues. They are fundamental decisions that quietly drain budget and make campaigns feel harder than they need to be. Jayne explains why choosing the wrong campaign objective can send M...

In this episode of Abundant Funnels, Jayne shares one of the most overlooked numbers inside webinar and masterclass funnels, your webinar watch rate. If people are opting in but not actually pressing play, your funnel can quietly stall even when the ads, opt-in page and offer all look “good enough” on the surface. Jayne walks through a recent client example where an evergreen masterclass funnel ha...

Have you ever launched a Facebook or Instagram lead generation campaign — put money behind it, felt excited — and then watched your cost per lead creep up way higher than you expected? Or maybe the leads came in at a reasonable cost, but they just weren't converting into buyers? And you probably found yourself asking: is it the targeting? Is it the copy? Is it the creative? Should I change my...

I want you to imagine something with me for a moment. Imagine being able to hit publish on your webinar or masterclass ads… and feeling calm. Not anxious. Not wondering if it’s going to work. Not preparing yourself emotionally for disappointment. But genuinely confident that your ads are going to perform well. Straight away. Every time. And I know that might sound like a big promise. But with the...

"Jayne, I'm posting consistently on Instagram. I'm showing up, I'm sharing content, I'm doing the organic thing... but I'm also running Facebook Ads. Why does it feel like they're two completely separate things? Like they're not talking to each other?" If you've ever felt that way — like your paid ads are doing their own thing over here, and your o...

Today’s episode is for you if you’ve ever looked at your ads dashboard and thought: “Okay… my leads are coming in at a good price. My cost per lead is $2 or less. This should be good.” But then… No one’s buying.  Or hardly anyone is. And you’re left feeling confused because technically, your ads are working. They are bringing in leads at a decent price as they should be. But your sales aren’t refl...

If you’ve been running ads for a while, you’ve probably already noticed this. A lot of the detailed interests that used to exist… are gone. And even when you do enter interests or custom audiences, Meta expands beyond what you’ve selected in most cases. Which means you’re no longer fully controlling exactly who sees your ads in the way you once did. And another big one I’ve seen across most ad acc...

Today’s episode is one I’ve been wanting to record for a while — because it’s based on a question that comes up constantly when it comes to Facebook™ and Instagram™ Ads. And that question is: When I have an upcoming masterclass or webinar should I run ads to an ebook first… or should I just send people straight to my masterclass or webinar? If you’ve ever felt stuck trying to decide which funnel i...

In this episode of Abundant Funnels , I'm breaking down a question I get all the time: “What is the best lead magnet to use in 2026?” Instead of chasing the latest trend or copying what everyone else is doing, this episode helps you zoom out and look at what actually matters. You will learn how to create a lead magnet that not only grows your email list, but also attracts people who are far m...

We’re diving into the 4 funnel models that I’m seeing work really well in 2026 to sell group programs, courses, and services using Facebook™ Ads. These aren’t hypotheticals. These are actual funnel types that I’m seeing perform profitably across different niches, price points, and business models right now . So if you’ve been wondering whether your funnel is the right fit for Facebook™ Ads, or if...

You know this podcast is all about helping you simplify your marketing, attract the right clients, and create funnels and Facebook™ Ads that actually work for your business, not against it. And today, I want to dive into something that’s less about tactics… and more about mindset. But not the woo-woo kind! I’m talking about a critical business mindset shift that could be the reason you’re holding...

Your ads were crushing it 12-18 months ago. Same offer, same audience, same strategy. But now? Crickets. This episode reveals why your messaging has an expiration date – and how to update it without starting from scratch. Key Points: Why what worked in 2023 doesn't work in 2025 The evolution of audience awareness (and why your market is more sophisticated now) How to audit your current messag...

Today we're talking about something that I see costing coaches and course creators thousands of dollars every single month. And here's the thing – it's not what you think. Most people come to me saying, "Jayne, my ads aren't working. I think my targeting is off. Or maybe my creative isn't good enough. Should I try a different audience?" And I get it. When your ad...