Abundant Funnels With Jayne Day

Meta™ has introduced new subscription plans for businesses called Meta One, and one of the biggest talking points is the restriction on external links in organic posts. Without a paid subscription, businesses affected by these restrictions are limited to just 2 organic posts per month containing an external link, including links shared in the comments. In this episode, Jayne breaks down what Meta...

In this episode, Jayne breaks down a common misconception about ad creative: that it needs to be beautifully designed, professionally filmed or perfectly on brand to perform well. Drawing on what she sees across the client accounts she manages, Jayne explains why some of the best performing Facebook™ and Instagram™ ads are the simplest ones, and why creative that looks the least polished sometimes...

Jayne takes listeners behind the scenes of a client campaign where results had quietly slipped after 12 months of strong performance. Rather than assuming the strategy had stopped working, Jayne walks through the diagnostic process that uncovered the real issue: the messaging, not the funnel. The client runs Facebook™ and Instagram™ Ads directly to a book-a-call funnel for a $2,000 service, a nich...

Should you spend your energy growing organically, or put your budget into Meta™ ads? In this episode, Jayne explains why that's the wrong question. Organic content and paid ads aren't competing strategies, they each solve a different problem, and the businesses getting the most consistent results are using both together as one system. Jayne walks through why organic marketing is brillian...

In this episode, Jayne tackles one of the most common frustrations business owners bring to her: a course, coaching program or membership that gets brilliant results for clients but isn't converting the way it should. Rather than assuming the offer itself is the problem, Jayne breaks down the 2 things that actually need to be true for any offer to sell, and why chasing a new bonus, a lower pr...

The more experienced you become in your industry, the more your language can drift from how your ideal client actually thinks, describes and experiences their problem. Jayne calls this the Expert Messaging Disconnect, and it's one of the most common (and least talked about) reasons technically accurate marketing still fails to connect. In this episode, Jayne breaks down where the disconnect c...

A client recently told me she wanted to turn off her ads. Not because they weren't generating leads. They were, at around $1.50 each, but the funnel behind them wasn't converting enough of those leads into sales. In this episode, I'll walk through exactly how I and my client diagnosed the real problem before switching anything off, why cost per lead and return on ad spend never tell...

AI has made it faster than ever to create marketing content, but Jayne has noticed that the businesses getting the best results right now aren't the ones producing the most content. They're the ones building the most trust. In this episode, Jayne breaks down why AI generated content is becoming easier for audiences to spot and easier to ignore, and why a connected marketing system, not m...

In this episode of Abundant Funnels, Jayne shares what she discovered after three separate businesses came to her in the same week convinced their Meta™ Ads had stopped working. All three businesses were promoting free masterclasses and were not generating the number of registrations they expected. They initially wanted to rewrite their ad copy, create new visuals and change the campaigns. However...

In this episode of Abundant Funnels, Jayne answers one of the questions she is asked most often: what type of lead magnet is working best right now? Rather than recommending one format, Jayne explains why ebooks, quizzes, checklists, private podcasts and webinars can all work. The format is not what determines whether a lead magnet succeeds. What matters is whether it prepares the right person to...

In this episode of Abundant Funnels, Jayne breaks down one of the most common questions business owners ask when they want to grow with Meta™ Ads: should you run your own ads, hire a freelancer or agency, or use a done-with-you model instead? Jayne walks through when DIY is actually the smartest place to start, when outsourcing begins to make financial sense, and why every business owner should st...

In this episode of Abundant Funnels, Jayne takes you behind the scenes of a real Ads and Funnel Audit she completed inside Abundant Ads Academy. This week’s case study focuses on an Academy member who had launched a campaign for a private podcast lead magnet. The lead magnet was strong, the video was engaging, the landing page looked good and the messaging was clear, but the campaign was not getti...

In this episode of Abundant Funnels, Jayne breaks down one of the most common funnel issues she sees with clients: lots of leads coming in, but very few of them turning into paying customers. She explains why lead volume on its own means very little and why a funnel should be judged by how many clients it creates, not just how many opt-ins it collects. Jayne walks through the biggest differences b...

In this episode of Abundant Funnels, Jayne shares a real behind-the-scenes client story that highlights one of the biggest mistakes business owners make when a funnel is not converting, assuming the whole thing needs to be rebuilt. The client was running Facebook™ and Instagram™ Ads into an evergreen masterclass funnel with a $197 low-ticket offer at the end. She wanted to change the masterclass f...

In this episode of Abundant Funnels, Jayne takes you behind the scenes of a recent launch that generated just over $100,000 in sales from an ad spend of around $7,100. She breaks down the real strategy behind the result and explains why it was not about a magical ad, a secret targeting trick or overnight success. Jayne shares how the launch was structured around a live masterclass funnel, why the...

In this episode of Abundant Funnels, Jayne talks about the setup mistakes that stop businesses before their Facebook™ and Instagram™ Ads even have a chance to launch properly. She explains why running ads does not actually start inside Ads Manager, it starts with the foundations of your Meta™ account, and why missing or messy setup can delay campaigns for weeks. Jayne walks through the nine things...

In this episode of Abundant Funnels, Jayne shares her view on where organic marketing actually fits into a scalable funnel strategy in 2026. She talks about the growing pressure on business owners to post more and more content, and why that approach often leads to burnout rather than consistent growth. She explains why organic content still matters, but why it is no longer enough on its own to dri...

In this episode of Abundant Funnels, Jayne shares her honest and measured perspective on AI in Meta™ Ads and marketing. She talks about where she sees AI being genuinely useful, where she thinks it can create problems and why she believes human expertise, judgment and oversight still matter just as much as ever. Jayne covers stories she is hearing inside the industry about agencies running account...

In this episode of Abundant Funnels, Jayne answers one of the most common questions she hears from clients, students and business owners considering Meta™ Ads: what is the best budget to use to get the best results? Instead of giving a one size fits all number, she explains why that is the wrong question and shows you how to work backwards from the outcome you want instead. Jayne walks through how...

In this episode of Abundant Funnels, Jayne answers a question she hears all the time from business owners who feel stuck in that uncomfortable middle ground. Organic content is not performing the way they need it to, but they have also been told that ads only work if they already have a proven funnel or a successful business. Jayne explains why this is not the full truth and what actually needs to...

In this episode of Abundant Funnels, Jayne talks about business growth, revenue goals and the one strategy she believes has the power to create more consistent, scalable results in 2026. She explains why organic content still matters but is often too inconsistent to act as the main lead generation engine for coaches, consultants and course creators who want faster growth. Jayne also shares why Met...

In this episode of Abundant Funnels, Jayne shares a story from a recent group call inside Abundant Ads Academy that perfectly illustrates why there is no one “perfect” Meta™ Ads setup that works the same way in every account. A member followed the current recommended approach exactly, but the results were not there. When she went back to an older setup, her cost per lead dropped by more than half....

If you have been growing your email list and wondering why no one is buying, this episode is for you. In this episode of Abundant Funnels, Jayne breaks down one of the most common problems she sees in online business funnels: lead magnets that grow a list but fail to attract buyers. She explains why the issue often starts with the topic and format of the freebie itself, and how broad, generic lead...

In this episode of Abundant Funnels, Jayne breaks down the three simple but costly mistakes she sees coaches, consultants and course creators making with their Meta™ Ads over and over again. These are not technical issues. They are fundamental decisions that quietly drain budget and make campaigns feel harder than they need to be. Jayne explains why choosing the wrong campaign objective can send M...

In this episode of Abundant Funnels, Jayne shares one of the most overlooked numbers inside webinar and masterclass funnels, your webinar watch rate. If people are opting in but not actually pressing play, your funnel can quietly stall even when the ads, opt-in page and offer all look “good enough” on the surface. Jayne walks through a recent client example where an evergreen masterclass funnel ha...