Rebecca Cracknell

A Woman's Guide to Starting Fires

Business EN ↓ 53 episodes

The podcast for women who are building the businesses that will change their lives where we talk about what lights us up, what we want to burn to the ground, and how we plan to set the world alight as we pursue our true purpose.

Author

Rebecca Cracknell

Category

Business

Podcast website

sites.libsyn.com

Latest episode

Jul 9, 2026

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Episodes

EP52: Samantha Harman: How style is about more than what you wear as a woman 09.07.2026

In this insightful interview, Samantha Harman, known as the Style Editor, shares her journey from a newspaper editor to an author and style strategist. She explores how wardrobe choices reflect beliefs and identity, and how women can use style as a tool for confidence, leadership, and societal change. Connect with Sam on instagram https://www.instagram.com/styleeditoruk/ ****** Daily Directions  –...

EP51: Steal my content planning process 02.07.2026

This episode explores a personalised approach to creating effective content plans for business owners, emphasizing the importance of aligning content with real-life events and business activities. ****** Daily Directions  – 16 voice note style audios to help you stop shrinking, start moving, and show up like the woman you  already  are - especially on the days you forget. https://rebeccalcracknell...

EP50: Nikki St Paul: From good girl to bold business owner 22.06.2026

In this inspiring interview, Nikki St Paul shares her journey from a 'good girl' conditioned by societal expectations to a bold business coach and event creator. Discover how she embraces risk, follows her joy, and invests in herself to build an impactful, authentic brand. Connect with Nikki: https://theconvictedwoman.co.uk/theconvictionroomtelegram ****** Daily Directions  – 16 voice note style a...

EP49: Reflections on a whole year(ish) of putting out a podcast 11.06.2026

Rebecca shares her journey of starting her podcast, embracing imperfection, and learning through experimentation. She discusses how her approach to podcasting has evolved over a year, highlighting the importance of curiosity, authenticity, and self-trust in building a meaningful business and personal growth. ****** Daily Directions  – 16 voice note style audios to help you stop shrinking, start mo...

EP48: Sam Chetwood: From children's feet to franchises 14.05.2026

In this conversation, Sam Chetwood shares her journey of founding CeCe & Me, a mobile children's shoe fitting service aimed at simplifying the shoe buying experience for parents. She discusses the challenges she faced in starting her business, the importance of empowering women through entrepreneurship, and the unique business model that sets CeCe & Me apart. Sam emphasises the significance of con...

EP47: What it means to be visible in your business (and why it has you hiding!) 07.05.2026

In this episode, Rebecca Cracknell explores the nuanced relationship between visibility, vulnerability, and success in business. She sheds light on the underlying fears that hold women back from showing their authentic selves online and offers insights on how to embrace being truly seen—despite the risks. ****** Daily Directions  – 16 voice note style audios to help you stop shrinking, start movin...

EP46: Emma Thomas: Reinventing midlife 30.04.2026

Emma shares her journey from starting a podcast during the pandemic to becoming a leadership and career coach specializing in menopause and midlife transitions. Discover insights on menopause in the workplace, personal growth, and practical strategies for supporting women through these life stages. Connect with Emma https://www.instagram.com/managingthemenopause/ https://www.instagram.com/triplesh...

EP45: How I knew my content had become a bit shit (and what to do if yours is too!) 23.04.2026

In this episode, Rebecca Cracknell shares her honest and raw reflections on how she identified and corrected her content strategy to create more impact. She discusses the importance of intention, impact, and pushing beyond comfort zones in content creation. ****** And if this episode hits, don't miss Rebecca's free masterclass ALL KILLER, NO FILLER -  where she'll take this even deeper and show yo...

EP44: Katie Elliott: Putting the human in your HR 16.04.2026

In this engaging interview, Katie Elliott, known as HR Katie, shares her journey from recruitment to building a unique HR support business tailored for small businesses. Discover her innovative approach to HR, balancing support and empowerment, and how social media plays a vital role in her brand. Perfect for founders and HR enthusiasts alike. Connect with Katie Instagram: https://www.instagram.co...

EP43: The beliefs standing between you and your biggest dreams 09.04.2026

Discover how a four-day challenge helped women identify and break through mental barriers to achieve their biggest goals. In this episode, Rebecca Cracknell shares insights on common limiting beliefs and strategies to move beyond them. ****** Daily Directions  – 16 voice note style audios to help you stop shrinking, start moving, and show up like the woman you  already  are - especially on the day...

EP42: Kendall Platt: Horticulture and healing 02.04.2026

Discover how horticultural therapy can transform emotional health, reduce stress, and foster connection - both with nature and within ourselves. Kendall Marie Platt shares her inspiring journey from forensic scientist to founder of Adventures with Flowers, and how gardening can be a powerful tool for healing and empowerment. Connect with Kendall Substack: https://substack.com/@kendallmarieplatt In...

EP41: The 6 steps to shift your story 26.03.2026

In this episode, Rebecca Cracknell offers a powerful, actionable guide to challenging and rewriting limiting beliefs about yourself. Perfect for anyone looking to unlearn conditioned stories and step into a more empowering identity. ****** Daily Directions  – 16 voice note style audios to help you stop shrinking, start moving, and show up like the woman you  already  are - especially on the days y...

EP40: Tania Chakraborti: Setting Yourself Up to Stand Out 19.03.2026

In this conversation, Tania Chakraborti discusses the importance of competitive positioning in service-based businesses, emphasizing the need to adopt a Blue Ocean strategy to create unique market opportunities. She highlights the significance of leveraging personal expertise and transformations to inform pricing and sales strategies, ultimately guiding businesses towards innovative thinking and d...

EP39: The truth about why 'more' feels triggering (it isn't what you think!) 19.02.2026

In this episode, we explore the deep-seated conditioning and societal narratives that create internal resistance for women to pursue or accept having more in life—whether that's money, success, or freedom. Understanding these barriers can help you expand your capacity and rewrite your story around success. ****** Daily Directions  – 16 voice note style audios to help you stop shrinking, start movi...

EP38: Victoria Phipps: Making memories with a digital detox 12.02.2026

In this episode, Victoria shares her inspiring journey from wedding photographer to analog family photographer, and the role that motherhood played in all of that. This conversation emphasises the value of slow processes in a fast-paced digital world. We explore how intentional art, print over pixels, and meaningful client experiences can elevate your photography business and deepen client relatio...

EP37: The stories that built you are the ones keeping you stuck 05.02.2026

This episode explores the deep-seated stories and conditioning that women who grew up in the 90s and early 2000s carry with them today. We delve into how cultural narratives around ambition, safety, and femininity shape your current challenges and mindset - plus, how to rewrite your story for a bold, fulfilling future. ****** Daily Directions  – 16 voice note style audios to help you stop shrinkin...

EP36: Betty Bhandari: The transformative power of a photograph 29.01.2026

In this engaging conversation, Rebecca Cracknell interviews Betty Bhandari, a brand and wedding photographer, about her journey into photography. They discuss the importance of authenticity and intention in brand photography, the challenges women face in front of the camera, and the transformative power of a brand shoot. Betty shares insights on creating cohesive brand images, the significance of...

EP35: The loop that has you living on repeat 22.01.2026

In this episode, Rebecca Cracknell delves into the frustration many feel when their ambitions and desires for change don't align with their current reality. She explores the concept of the "identity lag," where one's internal desires outpace their external actions, leading to self-sabotage and stagnation. Rebecca emphasises the importance of authorship in goal-setting, encouraging listeners to cha...

EP34: Becci McEvoy: Simplifying social media 15.01.2026

In this conversation, Becci McEvoy shares her journey from a high-pressure job to becoming a social media marketer focused on empowering women. She discusses the importance of simplifying social media marketing, setting boundaries, and finding joy in the process.  Becci emphasizes the need for personal connection in social media and offers practical tips for navigating challenges. The conversation...

EP33: The truth about the season of the identity shift 08.01.2026

In this episode of "A Woman's Guide to Starting Fires," Rebecca Cracknell explores the narratives surrounding New Year's resolutions and the pressure on women to create change. She discusses the false binary of "New Year, New You" versus rejecting change entirely, and introduces a third option: embracing reinvention without losing one's true self. Rebecca shares her personal journey and a four-par...

EP32: Candice Mason: Spilling the tea on a business that takes you from passion to purpose 01.01.2026

In this conversation, Rebecca Cracknell interviews Candice, the founder of Mother Cuppa, a company that blends herbal teas to support women's hormone health. Candice shares her personal journey into tea blending, which began with her own health struggles and a desire to find natural remedies. The discussion covers the challenges of entrepreneurship, the importance of social media for business grow...

EP31: What your overwhelm is really telling you 18.12.2025

In this episode, Rebecca Cracknell explores the concepts of overwhelm and underwhelm, particularly in the context of women's experiences in life and business. She discusses how feelings of overwhelm often mask a deeper sense of underwhelm, where individuals feel unfulfilled despite being busy. The conversation emphasises the importance of recognising these feelings and taking steps to reconnect wi...

EP30: Helen Smith: What wealth really looks like 11.12.2025

In this conversation, Rebecca Cracknell and Helen Smith discuss the journey of female entrepreneurs, focusing on the transition from corporate to entrepreneurship, redefining success and wealth, and the importance of community and impact. They explore the challenges faced by women in business, the significance of mindset and risk, and the need for a flexible business model that accommodates family...

EP29: All of the places you will GROW 04.12.2025

In this episode, Rebecca Cracknell discusses the importance of growth and expansion in personal and professional life. She emphasises the need for inner transformation to achieve external success, focusing on three key areas: identity, impact, and income. By expanding one's identity, individuals can create a greater impact on others, which in turn can lead to increased income. The conversation hig...

EP28: Emma Ford: Matrescence, metamorphosis and motherhood 27.11.2025

In this conversation, Emma, a motherhood empowerment coach, shares her journey into motherhood and the challenges that come with it.  She discusses the identity shift that many mothers experience, the importance of community and support, and the need for self-care. Emma emphasises the significance of trusting one's instincts and understanding the concept of matrescence, the transition into motherh...

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