Rebecca Cracknell
A Woman's Guide to Starting Fires
The podcast for women who are building the businesses that will change their lives where we talk about what lights us up, what we want to burn to the ground, and how we plan to set the world alight as we pursue our true purpose.
Author
Rebecca Cracknell
Category
Podcast website
Latest episode
Jul 9, 2026
Where to listen?
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Episodes
EP27: Is this my origin story? 20.11.2025 12:51
Rebecca Cracknell shares a personal story about transformation and empowerment, reflecting on her journey from being a teacher and mother to becoming a successful businesswoman. She emphasises the importance of daring to dream and taking action to achieve what seems impossible, encouraging women to recognise their potential and pursue their aspirations. ****** Daily Directions – 16 voice note sty...
EP26: Sooz Frear: A business built on storytelling and self discovery 13.11.2025 53:47
In this engaging conversation, Rebecca Cracknell and Sooz Frear discuss the journey of self-discovery and professional growth through writing and business. Sooz shares her experiences of quitting drinking, building her copywriting business, and the importance of community and self-belief. The discussion highlights the transformative power of identity and the joy of rediscovering writing as a passi...
EP25: When you want more (but not like that!) 06.11.2025 12:23
In this conversation, Rebecca Cracknell explores the complex relationship between gratitude and ambition for women entrepreneurs. She addresses the societal pressures that often lead women to downplay their ambitions due to guilt and shame. Cracknell emphasises the importance of redefining ambition to align with personal values and desires, advocating for a sustainable approach that allows for gro...
EP24: Louise McGuill: Energising your emails 30.10.2025 54:55
In this conversation, Rebecca Cracknell interviews Louise Mcguill, an email marketing expert, about her journey from teaching to becoming an email energiser. Louise shares her insights on the importance of personalisation in email marketing, the power of storytelling, and the strategies for effective communication. They discuss the evolution of Louise's business, the unlearning process from her te...
EP23: Sharing when you are in the shit! 23.10.2025 14:49
In this episode, Rebecca Cracknell discusses the importance of sharing authentic experiences in business, particularly on platforms like Instagram. She challenges the common advice of only sharing from a place of healing ('the scar') rather than from the struggle ('the wound'). By being vulnerable and honest about their challenges, business owners can create deeper connections with their audience,...
EP22: Pippa Goulden: The power of PR 16.10.2025 50:37
In this conversation, Rebecca Cracknell and Pippa Goulden explore the transformative power of PR for female founders. Pippa shares her mission to make PR accessible and empowering, breaking down misconceptions and emphasising the importance of confidence and visibility. They discuss the significance of taking action, overcoming fear, and the impact of authentic storytelling in PR. The conversation...
EP21: The trouble with strategy 09.10.2025 17:14
In this conversation, Rebecca Cracknell discusses the pitfalls of an over-reliance on strategy in business. She emphasises that while strategy is important, it can also become a limiting factor that prevents creativity and experimentation. By recognising the signs of being trapped by strategy, you can learn to embrace risk-taking and innovation, ultimately leading to greater success and fulfilment...
EP 20: Caroline Cookson: The secrets of strategic pricing 02.10.2025 52:51
In this conversation, Caroline Cookson shares her journey into the world of pricing consultancy, emphasising the importance of values led pricing strategies for small and medium sized businesses. She discusses the emotional challenges women face when pricing their work, the psychological aspects of pricing, and the significance of building a business that prioritises flexibility and inclusion. Car...
EP 19: Why chasing consistency is keeping you stuck 25.09.2025 21:25
In this week's episode Rebecca challenges the conventional wisdom that consistency is the key to success, particularly in the realm of social media. She shares her personal struggles with consistency due to her bipolar disorder and emphasises the importance of authenticity and presence over mere output. By focusing on conviction and emotional connection, she advocates for a more genuine approach t...
EP18: Gemma Sewell: The importance of truth in your transformation 18.09.2025 1:03:10
In this conversation, Gemma Sewell, a transformation coach and leadership trainer, shares her journey from a successful corporate career to coaching, highlighting the importance of self-discovery, alignment, and the impact of burnout. She discusses the tools and strategies she uses to help clients reconnect with their inner truth and create meaningful change in their lives. Gemma emphasises the si...
EP17: The number 1 story stopping you from feeling successful 11.09.2025 12:53
Join Rebecca Cracknell as she delves into the topic of self-worth and societal conditioning. Discover why success often feels elusive despite achievements and how recognising your inherent worth can transform your life and business. Reflect on moments where you question your worth and challenge those beliefs. Embrace the truth that you are inherently worthy, and how to use this as a tool to unlock...
EP16: Georgie McIntyre: Taking the brave pill 04.09.2025 59:22
In this conversation, Georgie McIntyre shares her journey from working in various educational and not-for-profit organisations to founding her own consultancy, Avant Consultancy. She discusses the importance of values-led businesses, the challenges of pricing her services, and the significance of vulnerability in leadership. Georgie emphasises the need for supportive networks and the joy of creati...
EP15: Revisiting my own misalignment 28.08.2025 17:38
In this podcast, Rebecca Cracknell shares her journey through a significant period of misalignment in her business. She reflects on the feelings of anxiety and disconnect she experienced while trying to define her identity as a coach. Through a transformative retreat and deep self-reflection, she learned the importance of authenticity and alignment in her work. By revisiting her brand and values,...
EP14: Faye Ceyhan: Rejecting success and starting again (and again!) 21.08.2025 41:34
In this engaging conversation, Faye Ceyhan shares her journey of personal evolution, embracing her multifaceted identity as a serial entrepreneur. She discusses the importance of authenticity, the lessons learned from her experiences with virality, and the significance of building a supportive community for women. Faye emphasises the need to face fears, redefine success, and find purpose in pain,...
EP13: Misconceptions about confidence when it comes to building a business 14.08.2025 16:14
In this conversation, Rebecca Cracknell explores the concept of confidence, particularly in the context of personal growth and business. She addresses common misconceptions about confidence, emphasising that it is not the absence of self-doubt but rather the presence of self-trust. The discussion highlights the importance of taking action to build confidence, the cyclical nature of confidence, and...
EP12: Claire Hill: Becoming The Queen of Self-Belief 07.08.2025 1:09:07
In this conversation, Claire Hill, a self-belief and business coach, shares her journey from a challenging childhood to becoming a successful entrepreneur. She discusses the importance of self-belief, community support, and personal growth in overcoming adversity. Claire emphasizes the role of energy management and journaling in building self-trust and courage. She also highlights her mission to c...
EP11: My love hate relationship with content 31.07.2025 14:56
In this conversation, Rebecca Cracknell explores her complex relationship with content creation, emphasising its role as a powerful tool for self-expression and identity work. She discusses the deeper implications of creating content beyond mere marketing, highlighting the importance of inner work and self-reflection in producing authentic and impactful content. The conversation culminates in the...
EP10: Jemma Broadstock: Finding joy in both life and work 24.07.2025 46:21
In this episode, Rebecca Cracknell discusses the heart of entrepreneurship with Jemma Broadstock, a seasoned coach with a unique blend of psychology and business acumen. The conversation explores the journey of defining personal success and happiness beyond traditional metrics. Jemma shares her insights on building a business that aligns with your true self, avoiding burnout, and finding joy in t...
EP9: Why I believe I am (and you are!) still playing small 17.07.2025 16:09
In this episode, Rebecca discusses the concept of 'playing small' in business and the myth of reaching full potential. She emphasises the importance of stepping out of comfort zones and taking bold actions to expand one's capacity for growth. The discussion encourages listeners to recognise areas where they may be resisting change and to embrace the potential for greater achievements. Daily Dire...
EP8: Helly Matcalfe: Supporting Yourself As A Mother 10.07.2025 49:58
In this conversation, Rebecca Cracknell interviews Helly, known as the Village Coach, who specialises in supporting mothers navigating the challenges of work and life. Helly shares her journey from working in the charity sector to becoming a life coach, emphasising the importance of community and support for mothers. They discuss the impact of motherhood on identity, the challenges of returning to...
EP7: Lessons in letting go (from a totally different place!) 03.07.2025 20:21
In this conversation, Rebecca Cracknell discusses the transformative power of change, particularly through her recent house move. She emphasises the importance of letting go of old narratives and emotional clutter to create space for personal and business growth. The discussion delves into identity reflection, encouraging listeners to consider who they are becoming and what truly matters in their...
EP6: Vix Felgate: The Self-Discovery That Comes from Dressing With Intention 26.06.2025 50:46
In this conversation, Vix Felgate from Wardrobe Retold discusses the transformative power of personal style and how clothing can significantly impact both confidence and identity. She emphasises the importance of dressing with intention, breaking free from societal norms, and embracing one's unique style, especially during those big life transitions. Vix also addresses the misconceptions surroundi...
EP5: What I learned about winning 19.06.2025 14:27
In this conversation, Rebecca describes her son's tennis match and how it serves as a metaphor for business and personal growth. She discusses the importance of mindset, the fear of losing, and the pitfalls of seeking safe wins. Through the lens of her son's experience, she emphasises the value of showing up authentically, taking risks, and focusing on the process of growth rather than just the ou...
EP4: Bec Christian: The Uncomfortable Path To Expansion 12.06.2025 50:57
In this conversation, Bec Christian, a mindset coach for entrepreneurs, shares her journey of transformation and the importance of identity shifts in business. She discusses the uncomfortable nature of expansion, the practices she uses - including timeline therapy - and how these tools help women overcome limiting beliefs and achieve clarity and self-trust. Beck emphasises the interconnectedne...
EP3: How holding myself back helped me find my true purpose 05.06.2025 11:40
In this conversation, Rebecca shares her personal journey of self-discovery, emphasising the importance of embracing one's own story and dreams. She discusses the struggle of fitting in, the impact of societal expectations, and the journey towards personal fulfilment. Through her experiences, she encourages listeners to acknowledge their desires and not to downplay their dreams, reinforcing the id...
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