LuAnn Nigara
A Well-Designed Business® | Interior Design Business Podcast
In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful business. Design school curricula doesn't always equip you with the business skills to have your interior design business be everything you imagined it would be! A Well-Designed Business® is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 40 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices. Th...
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Episodes
933: Power Talk Friday: Leslie Carothers: Is the Metaverse and AI the Future of Interior Design? 24.11.2023 1:23:03
Today With Leslie Carothers: Welcome to a Well-Designed Business. You’ve probably heard about new technology developing—AI, chatGPT, the metaverse—all the things. But are you jumping on the bandwagon? Today Leslie Carothers of Savour Partnership, a digital marketing firm for interior designers, is here to talk about how metaverse applications and AI are changing the future of the world, business i...
932: What Would Lu Do: How To Turn Your Aha’s into Action 21.11.2023 37:45
Today With LuAnn Nigara: Welcome to A Well-Designed Business. In this episode, we'll talk about how to turn your aha moments into actionable steps that will help you achieve your goals for your business and your life. You will hear some of the amazing insights from Amber De La Garza, a productivity coach who was a guide at LuAnn Live, and how she taught us to get our CRAP together. LuAnn's Ah-Ha...
931: Power Talk Friday: Matthew Finlin: The Key to Selling with Authenticity and Compassion 17.11.2023 58:20
Today With Matthew Finlin: Welcome to a Well-Designed Business. If you’re a long-time listener of the show, you already know that I was a salesperson basically from birth. Selling is a part of my nature. But for most designers, that doesn’t seem to be the case. Why is that? Why do some of us gravitate toward selling while it sends others into a panic? My guest today, Matthew Finlin, CEO of The Hum...
930: April Gandy: The Key to Managing a Successful Renovation Project 14.11.2023 1:09:49
Today With April Gandy: Today on A Well-Designed Business I am joined by April Gandy, owner and Principal Designer of Allure Designs. With six successful years in the design industry and an appearance on HGTV, April could teach us a lot! But today she wanted the focus to be on what you, and your client, can expect both mentally and financially when working on a renovation project. This is an episo...
929: Power Talk Friday: Christina Frei: Learn How to Market From Your Specific Strengths 10.11.2023 1:05:39
Today With Christina Frei: Today on A Well-Designed Business I am joined by Christina Frei, owner of Innate Marketing Genius, a boutique marketing practice where she helps solo business owners own their voice, market to their strengths, and get the right clients consistently. Christina takes a holistic approach to marketing, and helps us discover how to market from our strengths by identifying our...
928: What Would Lu Do?: 3 Beliefs Holding Back Your Interior Design Business (and How to Avoid Them) 07.11.2023 25:24
Today With LuAnn Nigara: Welcome to A Well-Designed Business. Today is a solo show and we'll be talking about charging. We'll go over the three common beliefs that hold us back from achieving our full potential: that our clients only want the biggest discount, that we deliver a shoppable product, and that we are competing with everyone else. What’s new with LuAnn Nigara Power Talk Friday Tour at...
927: Power Talk Friday: Bernadette Smith: Her ARC Framework to Create an Inclusive 350 Interior Design Business 03.11.2023 50:50
Today With Bernadette Smith: Today on A Well-Designed Business, I am joined by Bernadette Smith, Founder and CEO of the Equality Institute, a boutique diversity, equity, and inclusion firm whose mission embed equity and inclusion into organizational systems and culture, enhancing outcomes for employees and customers. When we are afraid of offending someone, we tend to say nothing. We get so comfor...
926: Emmy Marek: Building a Business While Building a Life 31.10.2023 1:06:23
Today With Emmy Marek: Today on A Well-Designed Business, I am joined by Emmy Marek of Emmy Couture Designs, an award-winning full-service interior design firm based in Scottsdale, Arizona, and serving clients nationwide. In 2016, after working for both an architectural design firm and a luxury design-build firm, where she became fluent in creating custom homes, Emmy decided to go into business fo...
925: Power Talk Friday: Monica Sharma-Patnekar: Your REAL Audience Vs. Your IDEAL Audience; How To Find Them and Keep Them 27.10.2023 53:15
Today With Monica Sharma-Patnekar: Today on A Well-Designed Business I am joined by Monica Sharma-Patnekar, Marketing Strategist and Fractional CMO and owner of Business with Monica. We are deep-diving into how to attract your REAL audience, the ones who actually respond to your brand messaging and marketing. Monika explains how to find out what attracted your clients to you. What it was that made...
924: Kylie Tyrrell: From Spaces to Growth: An Interior Designer's Shift to Mentorship 24.10.2023 53:38
Today With Kylie Tyrrell: As creatives, we're often expected to wear multiple hats, and today's conversation with Kylie Tyrrell, an interior designer turned mentor, lifts the veil on the exciting, challenging, and rewarding world of design and coaching. Kylie is a seasoned interior designer with over a decade of experience in the industry. Her love for the industry has led her to mentor and guide...
923: Power Talk Friday: Evelyn Roberts & Shayna Pellino: A Virtual Team for Your Interior Design Business 20.10.2023 1:13:24
Today With Evelyn Roberts & Shayna Pellino: Welcome to a Well-Designed Business. We all know the power of outsourcing. But if you’ve outsourced before, or if you’re just considering it, you also know that it comes with its own set of headaches—from figuring out what you need to hiring to onboarding. My guests today Shayna Pellino and Evelyn Roberts, creators of 4D Biz, understand that very well. 4...
922: Cory Simon: The Secret to a Successful Interior Design Side Hustle 17.10.2023 1:10:13
Today With Cory Simon: Welcome to a Well-Designed Business. There are many designers out there looking to grow and scale their businesses, whether they’re coming in from a different career or launching their own firm. But what if you are working your business as a side hustle—and you actually want to keep it that way? That’s the situation for my guest today, Cory Simon of 290 Eliot Interiors. She’...
921: Power Talk Friday: Danielle Hendon: Managing Your Cash Flow: Make the Feast and Last Through Famine 13.10.2023 57:29
Today With Danielle Hendon: Today on A Well-Designed Business I am joined by Danielle Hendon, owner of 4 Corners CFO. Don’t worry, Danielle is one of those CFO’s who explains money in an understandable way to us “non-finance” people. She shares her six-part framework she uses with her clients, to handling their finances. She and her team offer calculations, information, and tools in an understanda...
920: Kate Figler: Begin Where You Mean To Go: Secrets & Risks of Accelerated Business Growth 10.10.2023 1:06:14
Today With Kate Figler: A Well-Designed Business. Today I have with me Kate Figler, of Kate Figler Interiors. After moving her firm from the northeast to Nashville, Kate exponentially rebuilt and expanded her clientele and became a well-established design name. Kate has this motto that I was excited to dive into with her that can hint: increase your success and profitability. Listen, to my chat wi...
919: Window Treatment Friday: Sara Lynn Brennan: How to Sell Window Treatments in Your Full Service Interior Design Projects 06.10.2023 52:33
Today With Sara Lynn Brennan: Today on A Well-Designed Business, I am joined by Sara Lynn Brennan, a successful entrepreneur, CEO, and the Principal Interior Designer at Sara Lynn Brennan Interiors. Sara shares her unique philosophy on how she incorporates window treatments into her design projects, and why she considers them to be essential for creating beautiful and functional spaces. LuAnn Niga...
918: Lorna Gross: Unlock Your Potential: Reimagine and Reinvent Yourself, Over and Over 03.10.2023 1:17:55
Today With Lorna Gross: Today on A Well-Designed Business, I am joined by Lorna Gross, owner of Lorna Gross Interior Design. After finishing two business degrees and leading a very successful life in corporate America, Lorna ended up disappointed and unhappy. Even as successful as she was with winning awards and being up for a promotion. It was time for her to pivot. Lorna and I discuss the art of...
917: Power Talk Friday: Fred Berns: The Five Things All Successful People Do 29.09.2023 50:08
Today With Fred Berns: Today on A Well-Designed Business I am joined by Fred Berns. Fred has been on the show many times, and I often refer to him when I talk about finding your Fred Berns Only. Knowing your “only” is essential. After working in the interior design industry as a business coach, speaker, and copywriter for 35 years, Fred has spent the past five years traveling the world. He visited...
916: Marilyn Watson-LaVergne: Clients Don’t Buy What We Do, They Buy What We Believe 26.09.2023 57:30
Today With Marilyn Watson-LaVergne: Today on A Well-Designed Business I am joined Marilyn Watson-LaVergne. In her first career, Marilyn worked in marketing and public relations in New York City, witnessing the progression of branding for products and creative services, including interior design. Now a seasoned designer and owner of Marilyn LaVergne Interiors, Marilyn is teaching us that we can’t...
915: Power Talk Friday: Masha Koyen: 7 Mistakes Interior Designers Make on Their Website Messaging 22.09.2023 1:04:13
Today With Masha Koyen: Welcome to a Well-Designed Business. It’s Power Talk Friday. Your website matters for so many reasons. It’s the gateway for how your clients get to know you, whether they trust you, and ultimately whether they ever contact you or not. My guest today, Masha Koyen, understands the importance of web copy. She is the founder of Content Vertical, a copywriting agency for the i...
914: Maria Leigh Palantino: Giving Yourself Permission to Launch an Interior Design Business 19.09.2023 59:41
Today With Maria Palantino: Welcome to a Well-Designed Business. My guest today, Maria Leigh Palantino, came into the interior design industry as her second career. She started a career in fashion design then pivoted, and brought with her many skills from her fashion career that guide her philosophies, design style, and the way she cultivates a memorable experience for her clients. For Maria, it...
913: Power Talk Friday: Terri Taylor: The Importance of Money Mindset in Charging Your Worth 15.09.2023 1:05:52
Today With Terri Taylor: Welcome to a Well-Designed Business. For today’s sponsored show, I’m excited to welcome back Terri Taylor, creator of the Interior Design Business Academy – an education and coaching resource that provides a unique mix of business strategies and systems along with powerful positive mindset practices to help interior designers create meaningful success. Today, she is giving...
912: Jessica Bantom Continued: Take Action With the Six Habits of Culturally Competent Designers 12.09.2023 1:12:45
Today With Jessica Bantom: Today on A Well-Designed Business, I am joined Jessica Bantom, interior designer, color consultant, and DEIB practitioner. This is Part Two of our conversation on how to become a culturally competent designer, and we are going even deeper. In this conversation, Jessica walks us through the six habits of a culturally competent designer—the same habits outlined in her new...
911: Power Talk Friday: Jenna Gaidusek: Introducing Virtual Assistant Certification by Mydoma Studio 08.09.2023 44:11
Today With Jenna Gaidusek: Today on A Well-Designed Business I am joined by Jenna Gaidusek, Director of Community and Education at Mydoma Studio. Jenna is a talented designer, founder of the Interior Design Playbook (formerly eDesign Tribe) Facebook community and creator of eDesign U, an online school dedicated to providing designers with the knowledge and tools needed to succeed in the eDesign in...
910: Christina Richardson: Expanding Your Design Business Internationally: What You Need to Know 05.09.2023 1:00:21
Today With Christina Richardson: Welcome to A Well-Designed Business. Today we’re traveling outside the country. My guest Christina Richardson from Christina Richardson Interiors. Christina is a Scandinavian native who grew up on the charming coast of Northern Sweden. After moving to the U.S. with her husband and two daughters, Christina earned her interior design degree from the New York Institut...
909: Power Talk Friday: Traci Connell: Normalizing Wealth With The Gloss 01.09.2023 56:54
Today With Traci Connell: Today’s show is sponsored by Traci Connell’s free masterclass The Reveal which begins on September 11, 2023. Traci joins us once again to share all of the ways you can work with her in The Gloss, including her free masterclass The Reveal where she “reveals” all of the secrets and shortcuts she has learned in the interior design industry. This is a five-day, one-hour-per-d...
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