Grey Group
#5Things: This Week in Social
Each week Grey brings you five important things happening in the world of social and digital media. This round table panel covers platform updates, creative inspiration, stories in the news, and more. Powered by Grey, Famously effective since 1917
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Episodes
Party Pod: Look Ahead to 2023 19.12.2022 36:16
It's a party pod this week on the #5Things! 🎊 Listen in as we zoom out on 2022 with topics including Twitter drama, social e-commerce, BeReal and brands, TikTok's impact on other platforms, the AI explosion, and we zoom in on what it means for the year ahead! The Things: The Drama at Twitter Platforms Ramping up on Ecomm BeReal is for People, not for Brands TikTok: The Pac-Man of Platforms The A...
Are You Sure You Want To Delete Twitter? 12.12.2022 24:49
What's with all of the AI images? This week on the #5Things, we discuss Meta’s two new art projects aimed at highlighting creative opportunities of the Metaverse, TikTok’s growing security risks, the next Twitter, and more. The Things: TikTok's Growing National Security Risks What's the Next Twitter? Instagram to Show Professional Accounts if they've been Shadow-Banned Meta's New Art Project W...
The Sun Sets on Birdwatch 05.12.2022 27:10
This week’s #5Things include TikTok’s updated Marketing Partners platform, the end of Pinterest’s Creator Rewards program, Snapchat’s rising AR experience, and more! The Things: Twitter Powering Back UP "Birdwatch" New Study Highlights the Most Commonly Shared Life Events on Instagram & TikTok TikTok Polishes it's Marketing Partners Platform Pinterest and the End of its Creator Rewards Progra...
Just Do It For the Grammy 21.11.2022 20:17
On this week's #5Things, we're diving into how an emerging artist's viral success on TikTok led to a Song of the Year award nomination at the 2023 Grammys, Nike's new "Dot Swoosh" Web3 platform, Twitter updates, and more! The Things: Elon and Twitter Pause $8 Checkmark Nike introduces "Dot Swoosh" TikTok Launches Shopping TikToks Get Nominated for a Grammy YouTube Adding Product Tagging &...
Authority Issues 14.11.2022 28:43
What's up with WhatsApp Communities? This week on the #5Things podcast, we're discussing WhatsApp's new Communities update connecting groups, Meta's layoffs, the deal with Twitter's official check marks, TikTok's plan for Teens to stay safe on the platform, and more! The Things: Meta lays off more than 11K employees Moments after announcing, Elon Musk walks back official checkmark model TikTok’s...
Going Pro 😎😉😍😡😂 08.11.2022 22:14
New logo....who dis? It's the 3rd anniversary of the #5Things: This Week in Social podcast, and we're treating ourselves to a fresh look! This week on the pod, we dive into Meta's "Professional Mode" for Creators, Twitter takes on LinkedIn, Instagram adds product tagging in reels, and more! The Things: Elon's $8 monthly Twitter package Twitter taking on LinkedIn with "Professional Accounts" Meta...
Not Another Conservative Social Media Platform… 24.10.2022 27:53
It's Rumor Central! This week's #5Things explores TikTok's introduction to podcasting, the end of mass marketing, another celebrity buying a social media platform, and more. Listen wherever you get your podcasts. The Things: Kanye is looking to buy a conservative social media platform Is mass marketing ending? Gen-Z and the evolution of sub-cultures TikTok's Livestream age restrictions means mor...
TikTok vs. Instagram: A Social Showdown 17.10.2022 19:46
It's all about the updates this week on #5Things! TikTok and IG continue to copy each other with new app features, YouTube adds @ handles, Twitter encourages users to share via app, and more! The Things: The 5 Things: TikTok Goes Still Images YouTube Adds @ Handles Reddit Ramps Up Ad Targeting Twitter Swerves Screenshots Instagram Adding Multiple Link Option Sources: Social Media Today and Tech...
Keeping Up with Kim K’s Crypto 10.10.2022 35:03
Power to Podcasts! This week, we look at Twitter's strange but entertaining updates, podcast growth insights for 2022, Kim Kardashian's SEC challenges, Meta's AI tool that allows users to create bizarre mish-mash videos, and much more! The Things: Kim K faces SEC challenges Twitter coming through with some strange but fun updates Spotify and Co-Host reveal the undeniable power of podcasts in two s...
Pretty Meta 03.10.2022 24:19
On this week's #5Things, it's mostly Meta, as they create a centralized hub, Instagram tests a new way to send posts as DMs, and IG stories will no longer be segmented. All of this and more! The Things: TikTok expanding video description to increase discoverability Meta allowing users to hop between Facebook and Instagram seamlessly Meta published new 'Measurement 360' measurement framework IG E...
⚠️It's Time to Let BeReal Be BeReal⚠️ 26.09.2022 22:44
This week on the pod, more apps are trying to be BeReal plus Snapchat's web app, Twitter expanding its 'Birdwatch' fact checking program, Meta opens Facebook Reels API for 3rd party integration, and more on this week's #5Things. The Things: Snapchat’s web app is sort of crazy Social platforms continue taking on BeReal Twitter expands 'Birdwatch' their fact checking program Meta opens “Facebook Re...
Instagram Will Not TikTok About It 20.09.2022 20:43
This week, the team welcomes Caine Fair to the pod to discuss an internal Instagram document, Snap working to better democracy and a sneak peek into Twitter's holiday guide. That and so much more is discussed on this week's #5Things. The Things: Instagram Stumbles in Push to Mimic TikTok, Internal Documents Show Instagram to Test Repost Feature Snap builds out suite of tools to boost civic eng...
It’s All About the Algorithms 12.09.2022 28:38
Not only has Twitter finally added an Edit button, but we’ve got five more important things to note in Social - including Instagram’s new commerce updates, info on Meta’s video algorithms, Twitter’s support for podcasts, and more on this week’s edition of the #5Things. The Things: Instagram Streamlines Platform Commerce Features Twitter Adds Podcast Support & New Audio Options Meta Provides C...
YouTube Dives Deeper Into Podcasts 29.08.2022 30:07
BeReal continues to inspire fellow platforms, YouTube gets deeper into the podcast game, localized content gets a push from Snap and TikTok, and Twitter helps your brand plan for the holiday season ahead. We unpack these topics and more in this week’s #5Things! The Things: Instagram Tests New BeReal-Inspired Feature, IG Candid YouTube Launches Dedicated Podcast Platform TikTok Tests New ‘Nearby’...
Snap’s The Limit! 22.08.2022 27:32
1+ Million users have joined Snapchat Plus, TikTok introduces text-to-image AI generators, Meta launches new Reels features and more on this week’s #5Things! The Things: Snap’s subscription service reaches 1 Million users Previous Musk interview puts dent in Twitter case TikTok introduces text-to-image AI generator Reddit partners with crypto-exchange FTX Meta launches new reels features Sources:...
All In The Family 15.08.2022 25:36
Keke Palmer says “Yep” to Meta and VR! The actress hosts a VR-themed series for the company, Snap launches a Family Center, TikTok celebrates Black-owned businesses and more on this week’s #5Things! The Things: Snap launches new Family Center e.l.f. Cosmetics gets real on BeReal Teens, social media, and technolog Meta enlists Keke Palmer to demystify the Metaverse TikTok is celebrating Black-owned...
Instagram Reels It In 08.08.2022 20:46
Instagram walks back its controversial platform changes, Facebook reports a drop in revenue for the first time, TikTok is planning a TikTok Music app and more on this week’s #5Things! The Things: Facebook reports drop in revenue for the first time Snapchat announces Snapchat Sounds Creator Fund TikTok reportedly to develop TikTok Music app Instagram walks back platform changes YouTube’s making it...
Influencing Instagram 01.08.2022 18:26
Instagram Chief Adam Mosseri responds to backlash over the platform’s shift to video, Meta launches an updated Facebook feed format, Gen-Z becomes the first generation to see a decreasing use of social media and more on this week’s #5Things! The Things: Instagram’s Chief Details App’s Shift to Video Meta Launches Updated Facebook Feed Format TikTok Is the Fastest Growing Source of News for Adults...
Snap Your Desktop 25.07.2022 19:56
Shopify and YouTube partner to make shopping more social, Instagram tests its Creator Marketplace, Snapchat makes the move to desktop and more on this week’s #5Things! The Things: Instagram launches initial test of new ‘Creator Marketplace’ influencer discovery platform Instagram To allow users to place orders and track packages in DMs Snapchat brings chatting and video calling to desktops Facebo...
Deal or No Deal 18.07.2022 22:25
Twitter is bookmarking Elon Musk’s acquisition! The platform suing him for attempting to abandon the $44 Billion deal, TikTok’s offering free training courses for SMB’s, Instagram is testing out AR elements within stories and more on this #5Things! The Things: Twitter sues Elon Musk for attempting to back out of $44 Billion acquisition Reddit to sell collectible avatars off of Blockchain TikTok to...
The TikTok Tapes 27.06.2022 22:33
Buzzfeed releases “The TikTok Tapes,” Elon Musk Outlines his final steps needed to finish the Twitter acquisition deal, Snapchat is developing a “Snapchat+” subscription service and more on this week’s #5Things! The Things: The TikTok Tapes Elon Musk Outlines Final Steps Required to Finish Twitter Deal Snapchat Developing a New ‘Snapchat+’ Subscription Service Offering Exclusive New Features Insta...
Pride Edition 2022 21.06.2022 38:34
Pride has grown and evolved considerably since its origin as a riot against Police brutality at The Stonewall Inn in 1969 New York. It’s the time when the queer community as at its most visible, a monthly focal point for us to come together and celebrate the accomplishments that we have made as well as the found family we have forged. But our fight is not over. Queer and especially trans people ar...
Juneteenth Edition 2022 14.06.2022 1:02:33
Over the last 2 years we have experienced our nation’s increased interest in the history of Juneteenth and the events that took place. Juneteenth is representative of June 19th, the day when federal troops arrived in Galveston, Texas in 1865 to take control of the state and ensure that all African American enslaved people were freed. On this week’s episode, we discuss: The History of Juneteenth W...
Tik Tok Toe 06.06.2022 24:28
Tik Tok Toe, it's three in a row! TikTok launches a creator crediting tool, Instagram tests new reaction tools to stories, Twitter adds Super Follower exclusive spaces to their existing feature and more on this week’s #5Things! The Things: TikTok announces plans for celebrating LGBTQIA+ community for pride month TikTok launches creator crediting tool TikTok Publishes New Report on the Benefits of...
5 Takeaways from Social Media Week 23.05.2022 23:33
This week, we introduce Julie Bentley, as she provides her five biggest takeaways from Social Media Week: A huge focus on creators NFTs as it relates to social media The idea of DAOs as frameworks for content ownership Shift community, and what that means for brands today A focus on creators points of view of authenticity Hosts: Amanda Davis, Tommy Boyce and Julie Bentley Note: There will be no s...
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