#5Things: This Week in Social

This week on the #5Things we chat through where we've been so far, and where we think we're going within the AI and Web3/Metaverse culture as it continues to impact storytelling and brands in advertising.  The Things:  The journey of Web3/NFTs/Metaverse to AI – how are they similar, how are they different.  Storytelling to new audiences – as advertisers, how do we find the people for our message. ...

This week on the #5Things we ask all the burning questions like “What’s next for Threads?” “What does a TikTok music deal look like?” and most importantly “What are the most popular emojis of 2023?” The Things:  Threads is the New Cool Hangout for Brand… anyone else?  Pinterest Adds Mobile Deeplinking to Drive More Purchase Activity Reddit and Mods taking steps to ease tensions  Emojipedia Shares...

This week we are following the Threads! It's 5 Things dedicated to the the latest app from Meta. The team breaks down what Threads is, what it means for users and brands, and what Threads could mean for Twitter. It's a breakdown of everything you need to know to navigate this new platform!  The Things:  What is Threads, why did it come about  First week - reactions, brand posts, record hit What's...

On this episode of 5Things, we sit down for 5 things with Bridget Todd. Bridget is the host of There Are No Girls on the Internet . Host Joey Scarillo chats with Bridget about Twitter, Apple Vision Pro, TikTok bans in Montana, the history of podcasting and the future of the internet. Check out There Are No Girls on the Internet HERE . To subscribe to our newsletter, click HERE

On this episode, hosts Kofi Roberts & Jess Womack will walk listeners through 5 Reasons You Shouldn’t Quit.  Yep, you read that right. In a season bound to be full of reminders that the advertising industry was not made for Black professionals - there are a million reasons why you’d want to leave.  However, on a holiday that was meant to be celebratory - we’re going to do just that. With a mix...

This episode, hosts Alix & Daniel and panelists Alba & Jasmine tell listeners 5 Stories of unsung (and not sung enough) LGBTQIA+ heroes: Marsha P. Johnson & Sylvia Rivera Bayard Rustin Barbara Gittings Magnus Hirschfeld & Dora Richter Justin Vivian Bond While Pride Month tends to be treated as an all-out celebration, it is important to remember the roots of Pride (as a riot) and th...

This week, we breakdown the top five key takeaways from Social Media Week 2023. There as much to say about influencers, creators, and more! The Things: 1. How brands should involve creators. 2. Being ready to shift social strategies quickly. 3. Brands and creators creating genuine authenticity 4. The difference between Influencers versus creators 5. Understanding that creators and influencers are...

This week we introduce you to your AI girlfriend, examine the vaping trend on TikTok, talk Twitter and more!  The Things:  Big Steps for Twitter: Announcing CEO successor and making first acquisition under Musk  ntroducing an AI girlfriend you can pay for $1 a minute New study shows majority of TikTok videos featuring vaping do so positively  Pinterest merges Pins & Idea Pins into one  LinkedI...

The platforms are worlds apart! This week on the pod the team takes a look at Meta's Horizon World and TikTok World... plus Twitter takes on the grid, and more!  The Things:  Meta allows Horizon World post to IG and expands AR Filters: Horizon World, AR Filters TikTok introduces ‘TikTok World’ for brands  Instagram expands Partnership Ad capabilities so paid ads aren’t just for brand handles Reddi...

This week on the pod, we break down the FTC cracking down on Meta,  a look at AI and Bluesky, plus an interesting exploration of the importance of social connections in our lives. The Things:  FTC Cracks Down on Meta Monetizing from Children  How AI is influencing Health Care? Meta Doubles Down on AI Recommendations in Feeds   The Importance of Social Connection in Fighting the Epidemic of Lonenes...

This week we unpack TikTok CEO's Shou Zi Chew's conversation on the TED stage, we discuss our experience with Snap's My AI, we deep dive into sludge content, and so much more!  The Things:  TikTok's CEO speaks to a TED Audience, the First Interview since Testifying to Congress.  Snapchat’s New “My AI” Feature is “Rewarded” by a Spike in 1-star Reviews.   Up-and-Coming Social Platforms Attempt to C...

This week on the #5things we get excited about Instagram's adoption of 5 Links! And we talk about the very serious topic of Twitter's controversial decision to remove transgender protections from their platform, and what the Facebook settlement means for you.  The Things:  Some Facebook users can submit to claim a share of a settlement over Facebook's relationship with Cambridge Analytica Twitter...

This week #5Things celebrates it's 150th episode!  The team discusses ByteDance's new app called Lemon8, Twitter's "Flop Era", TikTok allowing you to reset your FYP and more! The Things:  1. Skepticism rises for ByteDance's new Lemon8: Aimed at a Gen Z-type audience, Lemon8 is an emerging social app that takes fan-favorite elements from other platforms to build what could become a Frankenstein con...

The #5Things: This Week in Social is nominated for a Webby Award for Best Creativity & Marketing Podcast ! We would appreciate if you could take the time to vote for us! LINK TO VOTE Voting ends April 20th, 2023! 

This week on the pod we welcome our friends from Tank Worldwide to discuss what could be next for TikTok, a new direction for Twitter, and updates from Meta, Instagram, and LinkedIn.  The Things: 1. Updates on the TikTok Hearing 2. Twitter Is Putting All Their Eggs In Paid’s Basket  3. Meta Launches New Reels Ad Options as it Leans into Evolving Consumption Shifts 4. LinkedIn Is Using AI + ChatGPT...

Grey is proud to celebrate Women’s History Month this March.   On International Women’s Day (March 8) and throughout the month, teams in studios across our global network held a range of events and at Grey New York, there was a particular focus on highlighting women who made a tremendous impact on culture but aren’t as widely known as they should be.    Five Grey New York colleagues from different...

This week on the #5Things, we discuss all the new features, including TikTok's STEM Feed, Instagram's "Top 3" stories sticker, YouTube TV Multiview, and more! The Things:    TikTok’s new STEM feed: This new STEM feed will appear alongside the platform’s “Following” and “For You” feeds as a dedicated space to explore videos related to science, technology, engineering and math.  New Sephora and TikT...

This week on the #5Things, learn all about LinkedIn Collaborative Articles, #deinfluencing on TikTok, the recently announced Olympic eSports series, and more! The Things:   LinkedIn Launches ‘Collaborative Articles’ Powered by AI: These articles will use AI-generated prompts to call on expert/seasoned users for their real-life, specific work advice in response to the prompts   From #TikTokMadeMeBu...

This week on the #5Things, we discuss the reality of the TikTok ban, Meta’s “AI Aspirations,” Instagram’s GIF replies, and more.  The Things: The TikTok Ban is Becoming More Real as action is likely advancing in the House. Selena Gomez outranks Kylie Jenner for Instagram followers. Meta Doubles down on "AI Aspirations" with Top-Level Team. Instagram updates to allow GIFs in replies and Channels pl...

This week on the #5Things, we talk AI DJs, verification, authentication, Corecore and moremore... The Things:   Meta rolls out Meta Verified for IG & FB:  this new paid verification subscription is an attempt to increase authenticity and security across Meta services. Twitter limits 2-factor authentication: new updates to Twitter Blue limits text message authentication to non-subscribers.  You...

This week on the #5Things, TikTok is at the top, Google throws its Chat AI hat in the ring, and Pinterest aims to make every pin shoppable. The Things:  Meta Flattens Workforce  Google Throws Chat AI Hat in the Ring  While Meta Tries to Catch Up  TikTok beats out all other apps globally on "Daily Active Users" and "Time Spent for Teens"  Pinterest aims to make Videos Shoppable  Instagram Monetizes...

From reality dating shows on TikTok, to newsletters on LinkedIn, to a new social app called Artifact, this week’s #5Things covers it all and more. The Things:  Instagram founders are launching a new social app called Artifact Super Bowl TikTok Tailgate Livestream  The Reality Dating Show Sweeping TikTok  The News on Newsletters on LinkedIn Twitter cancels 'Co-Tweets' Sources: Social Media Week, Th...

From "GodMode" to "QuietMode," this week we tackle it all. Plus, the future of shoppable on Instagram and Pinterest, Twitter’s new verification tool, and more! The Things:   The Future of Shoppable: Instagram and Pinterest’s approaches. Twitter Whistleblower Reveals Musk and Engineers have a “GodMode’  Twitter unveils a verification tool for organizations  LinkedIn Grows to 900 million users– Coul...

This week on the #5Things, we discuss Instagram’s decision to remove the shopping tab, why artists are pushing back against AI generation tools, Twitter’s attempted peace offerings to brands with free ads, and more! The Things: Instagram set to remove the shopping tab Artist push back against AI generation tools and Meta responds with a deal with Shutterstock  Twitter extends a peace offering to b...

This week on the #5Things, we discuss why school districts are banning ChatGPT and pressuring social platforms, plus big changes to Twitter's UI and more! The Things:  Chat GPT's Potential and why Schools are banning it.  Meta faces pressure in how the target ads to teens with the first ever lawsuit from a public school. Updates to Twitter including bookmarks, longer tweets, and their own FYP.  Ap...