42courses Podcast

The incredible Prof Eric Johnson talks about choice architecture and behavioural science. Eric lives in New York and is the Norman Eig Professor of Business and the director of the Center for Decision Sciences at Columbia Business School. He has been the president of both the Society for Judgment and Decision Making and the Society for Neuroeconomics...basically, he is really really smart and also...

Dr Iain McGilchrist joins Chris Rawlinson in this 42courses podcast to talk about the marvels of the human brain, creativity, sleep and more. Dr Iain McGilchrist is a psychiatrist, author and possibly one of the greatest thinkers alive and has spent most of his life studying the brain and the uniqueness of its two hemispheres.    During our chat, Iain tells us about his journey into unde...

We chat to the marvellous Greg Davies about simple rules for investing, why investors are often their own worst enemies, and his brilliant tips and advice for people starting out in investing. Greg is a specialist in applied behavioural finance and is currently the Head of Behavioural Science at Oxford Risk, where he is working on building software to help people make better financial decisions. B...

We chat to the marvellous Patrick Fagan on all things behavioural science. Including what sparked his interest in behavioural science, his career highlights, the O.C.E.A.N. framework that looks at the big 5 personality traits in people and much more.  Enjoy the listen, and be sure to check out Patrick's brilliant course, Behavioural Science for Effective Messaging . 

The one and only Rory Sutherland looks back at 10 years of Nudgestock and shares some of the highlights of what to expect for Nudgestock 22 this year. You can sign up to Nudgestock for free at www.nudgestock.com and if you want to look back at some of the highlights from the last 10 years you can take our free Nudgestock course at www.42courses.com/courses/nudgestock

In this episode we talk with Dan Benett who heads up the Behavioural Science division at Ogilvy. Dan shares some of his favourite behavioural science stories and also shares what to expect for this year's highly anticipated Nudgestock taking place on the 1oth June. Enjoy the listen and if be sure to sign up to Nudgestock, it's totally free and incredible - https://nudgestock.com/

In this podcast, we chat to two of the most incredible behavioural scientists in the world.  Together Dilip Soman and Nina Mazar share their passion for solving real world problems, and making better decisions to improve wellbeing using behavioural science.  They also share some insights into their new book, Behavioural Science in the Wild and highlight some of their favourite, standout...

We had the honour to chat to the incredible Stephanie Benedetto about her business, overcoming Circular Economy barriers, how to combat waste issues globally, and more. Stephanie is the founder of Queen of Raw , a marketplace to buy and sell sustainable fabrics and textiles. In the podcast, she explains the spirit and ethos of her company, which comes from her family being in the textile industry...

We chat to the wonderful Kate Toon on all things copywriting, and much much more.  Kate is one of our most-loved thought leaders in our Copywriting course , and in this episode she chats to us about moving to Australia, what life is like in big ad agencies, and all of the lessons she has learnt running her own business.  Kate is an award-winning misfit entrepreneur, who works with small...

This week we chat to the brilliant Raz Godelnik about all things Circular Economy.  The Circular Economy gives us a promise of a new and better economic system. It's all about how we can better use our resources and drastically reduce our consumption, and creation of waste.  Raz is an assistant Professor of Strategic Design & Management at Parsons School of Design in New York City. F...

After yesterday's part 1 where we revealed our Top Books of 2021 , today we discuss our best learnings of the past year.

The 42courses team share their stand out books of the past year. 2021 year in review part 2 released tomorrow, where we discuss our top learnings of the year and Chris talks about the plans for 2022. Jake's Best Books of 2021 Richer, Wiser, Happier: How the World's Greatest Investors Win in Markets and Life by William Green Work the System: The Simple Mechanics of Making More and Working Less by S...

Melina Palmer is founder and CEO of The Brainy Business , which provides behavioural economics consulting to businesses all around the world. Every episode of her podcast, The Brainy Business is about behavioural economics and Melina’s at episode 178 now, so there’s a lot for you to digest there. . Melina worked in corporate marketing and brand strategy for over a decade before earning her master’...

Today Rory Sutherland is here, speaking with his co-author Pete Dyson about their new book, Transport for Humans: Are we nearly there yet? The book is about how engineers plan transport systems, but people use them. An engineer's measure of success – speed, journey time, efficiency – are often not the way that passengers think about a good trip. We might consider habit, status, comfort, variety an...

During the week, Pete is a behavioural science practitioner at Ogilvy, working with the marvellous Rory Sutherland . He is also the creator behind the popular Behavioral Science YouTube channel, Pete Judo . Pete’s YouTube channel shares fun explanations of key concepts in Behavioural Economics and psychology, He’s already attracted thousands of subscribers in the short time since he started t...

Dan Nelken is an award winning freelance creative director for Canada’s top creative ad agencies, the world's largest brands, and rising start-ups around the world. And he’s the author of the soon-to-be-released, A Self-Help Guide for Copywriters, due out in October 2021. He has a quickly growing newsletter entitled, A Self-Help Guide for Creatives , where he helps marketing professionals build th...

Nina Jervis is a Freelance writer, an author and a course creator. Nina wrote - I’d rather get a cat and save the planet: Conversations with childfree women . This book takes a warm and lighter hearted look at what can be a tricky topic to discuss. She used to be a corporate HR manager, but changed careers to become a freelance writer - and that is quite some story of how she managed that transiti...

John Yorke is the author of INTO THE WOODS – the biggest selling screenwriting book in the UK for the last six years. John is a double BAFTA winner (as programme maker) and multi BAFTA winner (as commissioner). In his TV career, he has worked as both Head of Channel Four Drama and Controller of BBC Drama Production. And he has been involved in such massive hits as Wolf Hall, Life On Mars, The...

Louise Ward is the co-founder of The Behavioural Science Club on LinkedIn. Each week, the group speaks to the leading speakers and authors from the field of Behavioural Science. The club only started in June 2020, but already has over 4500 members. Louise has been in market research for 30 years, also represents Ireland at the World Admin summit and is a mentor in a program for entrepreneurs start...

Jay Baer is a marketing, customer experience, and customer service keynote speaker. He is a New York Times best-selling author of six books (including Talk Triggers and Hug your Haters ). He's an internet pioneer, a 7th-generation entrepreneur and the founder of five, multi-million dollar companies. He’s Funny. Factual. Fantastic. That’s why in 27 years of marketing expertise, Jay has wo...

Invisible to Invaluable - Unleashing the power of midlife women is a celebration of what midlife women do, who they are and what they are capable of. It's a rallying cry for midlife women to change the world for the better. We speak to the fantastic authors Jane Evans and Carol Russell. Jane Evans is one of her generation's most successful advertising women, In 2019 she was presented with a Lifeti...

Respecting the craft of copywriting, being strong as a copywriter in an agency, the most important characteristics of a good copywriter, and much more... It's all under discussion by Derek Walker, who is the owner of Advertising Agency Brown and Browner. Derek’s worked in advertising for nearly 20 years on an enormous amount of impressive clients and accounts. He’s very active on Twitter ( @derekl...

Vikki Ross has been copywriting for over 20 years for massively famous global brands. She specialises in branding and TOV and travels the world telling businesses how to speak. Vikki is a champion for copywriters on Twitter, organising some of the best get togethers such as #copywritersunite #copysafari @copynights and even an event called Copy Cabana. Vikki has received multiple awards in recogni...

Today you’ll hear tips to help normalise the conversation around mental health and smashing the stigma, t o reach Better mental wellbeing Rob Stephenson is a mental Health campaigner He’s the founder of the InsideOut LeaderBoard , which showcases senior workplace leaders, who are open about the fact that they have a mental health challenge. Rob always speaks openly about his own diagnosis of bipol...

Simon Lancaster is one of the world's top speechwriters. He has written 3 books on speechwriting and the language of leaders. He talks about sounding like a leader, how to write non-fiction books, how to write a great speech and not be afraid of public speaking.