42courses Podcast

AI is moving faster than anyone can keep up with, and most people are quietly knackered just trying. In this episode we sit down with old friend and fellow educator Dave Duarte to ask the awkward question: what's actually worth learning when every shiny new tool has the shelf life of a banana? Expect philosophy, paperclip machines, surprisingly creepy smart homes, and a genuinely useful framework...

In this episode, Chris and Conor McCarthy explore the move from standard Chatbots to Agentic AI . If you are trying to figure out how to move beyond basic prompts and build systems that actually do the work for you, this conversation is for you. Conor breaks down the confusion between simple workflows and true AI agents, sharing practical examples of how to automate everything from email triage to...

Why does a vacuum cleaner need a transparent case? Why do Pringles need to crunch loudly to taste fresh? And why are we willing to pay a locksmith more if they take longer to open the door? In this episode, we sit down with the legendary Richard Shotton to discuss his brand new book, Hacking the Human Mind. Unlike his previous bestsellers, Richard flips the script this time, analysing 17 of the wo...

What do a NASA engineer, a knuckle duster, and a trip to Uzbekistan have in common? We sat down with creative legend Tay Guan Hin to find out. In this episode, recorded fresh from the historic Silk Road, Tay reveals why playing it safe is officially boring. His new book, Collide, argues that the best ideas don’t come from peace and quiet; they come from smashing things together. Tune in to discove...

Is AI a job-killer, or is it the spark for a new creative renaissance? Join Chris (CEO, 42courses), Dave Duarte (CEO, Treeshake), and Conor McCarthy (AI Consultant & Engineer) for a candid conversation about navigating the choppy seas of the AI revolution. In this episode, we move past the doom-scrolling and focus on practical optimism. We discuss why AI is the "fastest depreciating asset huma...

Why do customers say "no" even when you offer them something for free? And how can simply changing a question double your sales? In this episode, Chris chats with behavioural science expert and Mindworx founder Matt Suchánek. A former actuary turned consumer psychology pro, Matt reveals why the secret to boosting sales isn't about giving people more reasons to buy—it's about givi...

Why are 95% of us deficient in the one nutrient that could slash our risk of disease by nearly 30%?In this episode, we chat with Chris Read, founder of the health company Indi. Chris breaks down his journey from the world of sleep products to becoming obsessed with nutrition, revealing the shocking truths about the food industry, from hidden "nasty emulsifiers" to the problems with tradi...

How do you turn a funny idea into primetime chatter and global buzz? In this lively episode, Mike Sharman shares the “Holy Trinity of marketing” that still wins today: activation first, scale it digitally, then PR the living daylights out of it. He breaks down how his team spoofed My Octopus Teacher" into the cult hit “My Creepy Teacher,” why curiosity is a superpower, and how to engineer vir...

Why are brands continually out-played, out-thought and out-innovated by artists with zero marketing knowledge, training or experience? In this delightful conversation with globally renowned strategy legends, Rob Campbell and Paula Bloodworth, we take a look at what you can learn from artists and how it can help you get ahead. Rob's Website: https://robcampbell.co Paula's Website: https://w...

Why do smart, capable women still freeze up when it comes to money? In this episode of the 42courses podcast, former CNN anchor and author of What’s Up with Women and Money, Alison Kosik, opens up about her own financial journey and why money talk still feels taboo for so many women. From cultural conditioning to salary shame, Alison tackles the myths that keep women financially sidelined. She sha...

Chris from 42courses interviews JoséPablo Dominguez from Atla Design. José chats about how Mexican culture shaped his design thinking, the surprising role education played in unlocking his creativity, and his shift from marketing to full-time design. He shares lessons from starting his own agency, why colour is everything in branding, and why design is moving from minimalism to glorious maximalism...

42courses' Louise Ward interviews Greg Davies from Oxford Risk, an expert in behavioural investing and the brains behind our new upcoming course, Behavioural Investing. They talk about how Greg got into behavioural finance, the mental biases affecting financial choices, and why sustainable investing matters. Greg discuses how important it is for people to recognise their own biases and emotion...

42courses Louise Ward interviews storytelling expert and all-around wonderful chap Will Storr. You'll learn about how to use storytelling in business situations, comms, and for a better life in general too. You'll also hear about the evolving role of storytelling in the age of AI as well as lots of other marvellously helpful insights. Find out more about Will at https://www.thescienceofsto...

Economics isn’t just about numbers, graphs, or GDP, it can also be used to create a happier, more equitable world. In this episode, philosopher and economist  Erik Angner , author of  How Economics Can Save the World , shares how his unique perspective bridges the gap between data and humanity. Erik’s approachable style and deep insights reveal how economics can tackle some of the world’s most pre...

What can high-stakes hostage negotiations teach us about leadership, persuasion, and building trust? In this episode, Louise gets to chat with former hostage negotiator and award-winning expert speaker Nigel Taberner. From managing emotions under pressure to building trust in seconds, Nigel provides actionable insights for leaders and professionals navigating today’s complex and unpredictable worl...

42courses founder Chris Rawlinson talks with Behavioural Science legend Prof. Dan Ariely about his year in review. You'll learn about the power of embracing randomness and luck, the incredible power of citizen committees, the state of humanity and technology and much more. Enjoy the listing. Find out more about Dan at: https://danariely.com Find out more about 42courses at: https://42courses.com

Find out our favourite books and insights from 2024. You'll also learn tips about business success, personal finance, AI, happiness, and as usual, lots of creativity and behavioural science tips too, we even share in our dad joke of the year! Learn more about us at https://42courses.com

Ever wondered how to design products that truly change behaviour? In this episode, we sit down with Matt Wallaert, applied behavioural scientist, author of Start at the End, and founder of BeSci.io. He’s the brains behind helping global organisations build behavioural science into their DNA. Oh, and he has a quirky twist, he only wears secondhand clothes sourced from an eBay script. Yes, really....

This episode of the 42courses podcast is full of actionable tips for applying behavioural insights to your own lives. The lessons come from the new Behavioural Science book " The Housefly Effect ." The authors, B.R.A.I.N Creatives founder Tim den Heijer, and Behavioural Insights Nederland, founder Eva van den Broek, are two incredibly charming and smart experts in behavioural science. You'll learn...

On this episode, we chat with an award-winning Brazilian creative duo, João Soares and Pedro Minari from Ogilvy. We go look at some of their work and go through all the stages from idea to execution. It's a mini creative masterclass full of advice! We also talk about some of the current creative trends, including how AI is impacting the creative process. Enjoy the show! Find out more about Pedro h...

Conor McCarthy , AI consultant and teacher, discusses how you can best navigate the transformative role of AI in modern work environments. You'll learn the importance of continuous learning and upskilling, understand the common challenges organisations face when adopting AI, learn the strategic benefits of using AI as a partner in business, and get practical advice on creating custom AI solutions....

Legendary multiple award-winning art director and copywriter Dave Dye and Steve Harrison discuss their new book on the legendary 60s adman Howard Gossage. This episode has a gold mine of tips and advice for creatives, young and old, so enjoy the show. The book is called "The Howard Gossage Show" and is available on Amazon now at https://amzn.to/3XPuXes

Multiple Award-Winning CMO advisor and author of the book "Responsible Marketing", Lola Bakare, talks with 42courses about her new book and how you can become a more responsible marketer and increase your brand loyalty and sales. If you're interested in upskilling yourself in the world of creativity and marketing, you can check out all our courses at www.42courses.com

Join Michael Norton, Harvard Professor and author of 'The Ritual Effect,' as he explores the power of rituals in everyday life. Discover how rituals evolve beyond tradition, enhancing mental health, creativity, and innovation. Learn about brand rituals like Oreos, tips for creating your own, and the role of rituals in personal relationships and work teams. Chris and Michael also discuss ri...

Todd Henry, author and consultant, discusses how to help creative professionals excel in their work. He also shares the five key areas to build skills in, as well as the key obstacles and how to overcome them. In this episode, your host is Zsa Perry from 42courses. To learn more about Todd, head to: https://www.toddhenry.com To learn more about our creative courses, go to https://42courses.com