3DLANES

Brand resurrections are a trend, and I wanted to get some examples of these. They are more common than we think. Another good analysis is the change between OEM to brand, another very common switch, if we pay attention to the industries.

This has been a hot topic but now that the dust has settled, wanted to give my dos centavos.

A quick review of two headlines I saw these past two weeks. Two companies in different situations. One might be asked to produce more while the other one might be having to reduce the SKUs they produce.

Today we discuss how brands get Competitive Advantage and if it is sustainable. Relevance and Scarcity give them the advantage but repeatability, transferability and durability help them sustain it.

Today we go over examples of watch, car and photography companies that had POTENTIAL to earn higher rate of profit than its direct competitors, but didn’t.

Last time we spoke about how cameras, watches and cars are globalized products. But this time, Audi's CEO said that the global product is dead, what?! What does he mean with that?

What does the "Made In..." stamp on the products you buy mean to you? Is it a positive thing or a negative connotation? Does it even matter anymore?

Has Honda really reported its worst year ever? Let's find out.

Today we discuss film photography, from two points of view, the consumer / enthusiast side and the manufacturing side.

Watch shows, why do they exist? Is it me or are there too many now? This time at Windup I missed a few of my favorite, have you thought why not everyone attends all?

Today we look into a legend of the automotive world. Cosworth. Sources: Founding & History Cosworth – Wikipedia Keith Duckworth – Motor Sport Magazine Archive (Jan 1970) Keith Duckworth – Supercars.net Lotus Type 49 – Lotus Cars Official Lotus 49 meets Cosworth DFV – Goodwood History of the Lotus-Cosworth Ford Type 49 – Revs Institute Cosworth DFV – Wikipedia Ford Cosworth DFV: F1's Most I...

Today we analyze IWC, the watch brand. Not a specific watch but the brand as a whole. Sources: Ken Research – Global Luxury Watch Market 2019–2030 kenresearch Persistence Market Research – Luxury Watches Market Size & Competitive Analysis, 2032 persistencemarketresearch Technavio – Luxury Watch Market Size 2025-2029 technavio UNITesi – Pre-Owned Luxury Watches Market (PDF) unitesi.unive The Sw...

Today we go over the Leica product lineup, target audiences and Porter's 5 forces. There's correction of the last episode at the end. Sources: Leica Official Leica Camera Models  — Official camera lineup Leica SL System  — SL official page Leica Q Family  — Q series official page Leica S System  — S medium format official page Leica Sport Optics – Binoculars  — Binoculars lineup Leica Home...

Today we keep the 911 history lesson going with the 911T. I can’t believe I said 911 12… I meant 912!!! Shame one me!!! Sources: ​ Porsche 911 Carrera T – The 911T that slept for 10 years (Porsche Newsroom) ​ Porsche 911 T 2.0 (1968–1969) – Stuttcars ​ 40 Years After the 911T, Porsche Unveils the 911 Carrera T – Hagerty ​ 1968–1969 Porsche 911 T Coupé – Supercars.net ​ Porsche 911 (Classic) – Wiki...

Today we look into the deadbeat complication in watches. Why did it die and why was it invented? Substack HERE Sources: Deadbeat Seconds — Core Horological Sources The invention of the balance wheel and the cylinder escapement — Seiko Museum Ticktock Deadbeat Escapement — Wooster Physicists Graham Escapement — Princeton Time Team Dead-beat escapement — Britannica Chapter 11 - Deadbeat Escapement —...

Today we review a film camera from the 80's, the Nikon FM2. Sources: Production History & Technical Specifications Nikon FM2 – Wikipedia ​ The Evolution of Nikon FM2 Camera Versions and Production Year Research ​ Nikon FM2 – Camera-wiki.org ​ Nikon FM2n (1983) – Mike Eckman ​ Nikon FM2/FM2n Film Camera Review – Analog. Cafe ​ Nikon FM2 Review in 2026 – Cultured Kiwi ​ Nikon FM2 Instruction...

Today we look into another Volkswagen product, the Touareg. Sources: Volkswagen Touareg – Wikipedia — Most comprehensive single reference covering all three generations, engines, production history, platform details, and sales data 20 Years of the Touareg – VW Newsroom — Anniversary release covering 2022 The First 21 Years – VW Newsroom — Inception and design history Current Touareg Generation End...

Today we cover Doxa. Sources: DOXA official history page: https://doxawatches.com/pages/history ​ Belmont Watches – “Doxa Watches: A Legacy Beneath the Surface”: https://www.belmontwatches.com/blogs/news/doxa-watches-a-legacy-beneath-the-surface ​ Time+Tide – “A short history of DOXA, the brand that was almost lost to history”: https://timeandtidewatches.com/diving-into-doxa-watches-history/ ​ The...

Today we talk about the Minolta XG-M a film camera that marked a transition period for the brand. Sources: Minolta XG-M – Wikipedia:  https://en.wikipedia.org/wiki/Minolta_XG-M LENS-DB – Minolta XG-M:  https://lens-db.com/camera/minolta-xg-m-1982/ The Rokkor Files – Minolta XG Series:  https://www.rokkorfiles.com/XG%20Series.htm Random Camera Blog – “The Minolta XG-M”:  https://randomphoto.blogspo...

We spoke about the Toyota hybrid system before, but what is the bad of it? I mean not everything can be positive. Find out here. Sources: Toyota Global – Toyota Hybrid System II overview https://global.toyota/en/powertrain/ths/ [ global ]​ Toyota UK – “Toyota hybrid – how does it work?” https://mag.toyota.co.uk/how-does-toyota-hybrid-work/ [ mag.toyota.co ]​ Wikipedia – Hybrid Synergy Drive https:...

There was a car feature that has been not banned but "discouraged" for automakers, the auto start-stop system. Is it worth having it? Or is it better to get rid of it? Find out more here. Sources: Consumer Reports – “Does the Start/Stop Function Really Improve Your Car’s Fuel Economy?” https://www.consumerreports.org/cars/fuel-economy-efficiency/does-start-stop-function-really-improve-ca...

The Porsche 911E, another iteration of the 911. But what made it so special that needed a different letter after the 911 designation? Fuel Injection.

The Hasselblad 500 series? Do you know how many iterations are there? Me either, but we can find out together on this episode. I call this camera the speedmaster of the film cameras, find out why.

Did you think the Porsche 911 was just "911"? Well, there are many iterations of the model, and I am on a mission to help you know them better.

I knew about the X-T Series, I made an episode about those. What is the XH Series? Is it a new line, old line of cameras? Let me tell you about it.