3DLANES

European automakers are losing ground in China while Chinese manufacturers are expanding their presence in Europe. How can established brands respond? In this episode of 3DLANES, we explore two strategies emerging across the European automotive industry: bringing back familiar names and designs, and improving engineering efficiency to make electric vehicles more affordable. From Renault and Volksw...

Why are Point-and-Shoot cameras so popular now? I've been trying to get a Ricoh but I only see the prices go up or being backorder.

Today we look at the Rolex RCPO model, does it make sense and why does it exist?

Ford Rally did not start with the Escort, better yet, we can now confirm that it is still alive. In this episode, we cover a car that I wanted to cover for a while, why it happened and do a brief compare and contrast with the announcement that Ford will be back for the FIA World Rally in 2028.

What is the watch function nobody talks about? People complain about the date, that is fine, get rid of it. What about what it is already there, like the hour hand? Why can't it be changed independently?

Is the Nikon F2 an analog to the Speedmaster? Was this a camera that NASA took to the moon? We will discuss this and why the F2 is actually a Rolex Explorer of cameras, NOT a Speedy.

Did Volkswagen remember how to be Volkswagen again? After seeing the Mission Efficiency and what was behind it, I have hope.

Today we look into a topic that went by me rather quietly. Kodak has been renaming their film since last year, but why?!

Is all this consolidation good or bad for industries? Not just the watch industry, but others in general. I want to make a comparison between the watch industry and movie industry.

Yes, I am talking about the Fears perpetual calendar. We will look into why the brand is doing this. Does it make sense to you? What are your thoughts on this watch?

Today we discuss the Rolex Land Dweller. Was the criticism deserved? This is one of those products, like the collaboration with Singer and Louis Vuitton, or the Ferrari Luce, that get a lot of bad feedback from the enthusiast community. But is this a lazy watch by Rolex?

Car week, always making headlines. Well, this time was the Singer and Louis Vuitton collaboration. Nobody expected it, and it was very polarizing. Why did this exist? Let's find out.

Is the reputation of being the worst really fair for Hybrids? Let's find out. References 1.      Hybrids Are Still theMost Reliable Cars, CR Survey Shows 2.     Who are the winners? // 2025 J.D. Power3-Year ... 3.     Study: EVs and plug-inhybrids remain more trouble-prone ... 4.     Consumer Reports FindsPlug-In Hybrids Have 80% More Problems 5.     Who Makes the MostReliable New Cars? 6.    ...

This episode isn't about crowning the best camera. Two cameras have survived in my lineup, the other one, deserves consideration for completely different reasons

Similar to last week. What brought Zodiac to this point? By the way, have you found any at Ross? Let me know.

It might seem that I like beating on a dead horse, but it is not that. This comes from passion hahaha. What leadership decisions brought VW to this point?

Last episode we saw what brands made this OEM to brand transition. Today we focus on Squale.

Brand resurrections are a trend, and I wanted to get some examples of these. They are more common than we think. Another good analysis is the change between OEM to brand, another very common switch, if we pay attention to the industries.

This has been a hot topic but now that the dust has settled, wanted to give my dos centavos.

A quick review of two headlines I saw these past two weeks. Two companies in different situations. One might be asked to produce more while the other one might be having to reduce the SKUs they produce.

Today we discuss how brands get Competitive Advantage and if it is sustainable. Relevance and Scarcity give them the advantage but repeatability, transferability and durability help them sustain it.

Today we go over examples of watch, car and photography companies that had POTENTIAL to earn higher rate of profit than its direct competitors, but didn’t.

Last time we spoke about how cameras, watches and cars are globalized products. But this time, Audi's CEO said that the global product is dead, what?! What does he mean with that?

What does the "Made In..." stamp on the products you buy mean to you? Is it a positive thing or a negative connotation? Does it even matter anymore?

Has Honda really reported its worst year ever? Let's find out.