Kunle Campbell
2X eCommerce Podcast
Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test. Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the...
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Episodes
S06 EP31: Identity is Future of the Online Checkout w/ Domm Holland, Fast 05.08.2021 50:24
On today’s episode, Kunle is joined by Domm Holland, Co-Founder of Fast , the world’s fastest online login and checkout platform. Fast is a San Francisco based privately held company funded by Stripe, Addition, Index Ventures, Susa Ventures and Sugar Capital. More and more shoppers now prefer buying things online rather than in stores. But that being said, most of these shoppers would also tell yo...
S06 EP30: How Brian Sloan Grew A DTC Sex Toy Company To 8-Figures 29.07.2021 1:14:29
On today’s episode, Kunle is joined by Brian Sloan, Founder of Autoblow . His company, Very Intelligent Ecommerce Inc ., achieved 8-figure yearly sales, with only two full-time employees and an army of part-timers around the world. Building a successful business is hard even at the best of times. But doing so in an industry where most avenues for marketing are closed is next level. It all comes do...
S06 EP29: Scaling Customer Relationships with Conversational SMS Marketing w/ Lisa Popovici, Cartloop 22.07.2021 34:05
On today’s episode, Kunle is joined by Lisa Popovici, Co-Founder at Cartloop - a done-for-you SMS marketing platform that helps Shopify brands build better customer relationships through 1:1 conversational messaging. Abandoned cart recovery is a crucial element of every eCommerce brand’s marketing strategy. It’s usually just one question or doubt in the shopper’s mind that prevents them from compl...
S06 EP28: Applying First Principles Thinking to eCommerce Success w/ Jason Wong, Doe Lashes 15.07.2021 57:36
On today’s episode, Kunle is joined by Jason Wong, Founder, Doe Lashes + Wonghaus . Jason is a seasoned expert at all things eCommerce and has recently launched a comprehensive eCommerce masterclass “ Building Blocks for Success ”. Jason advocates a First Principles approach to mastering ecommerce, he does this by reverse-engineering complicated problems and unleashing creative possibilities. Hi...
S06 EP27: Using 'Gated Product Launches' to Rev Up VIP Customer Purchases 08.07.2021 49:00
On today’s episode, Kunle is joined by Jordan West, Co-Founder of Little and Lively Clothing + Mindful Marketing Co . Jordan is a multi brand and agency owner completely focused on eCommerce. Brands dealing in physical products are always vying for attention with other brands selling both online and offline. Doing product launches and doing them right ultimately decides how the product is perceive...
S06 EP26: Running Usability Testing in DTC for Continuous Website UX Improvement 01.07.2021 35:10
On today’s episode, Kunle is joined by Quinn Zeda, Founder and CEO of Conversion Crimes - a user testing platform that helps DTC and eCommerce stores improve conversions and user experience. eCommerce has been growing in leaps and bounds over recent years. The average online shopper has experienced dozens (if not more) eCom stores. This has only made shoppers more savvy and sensitive to the differ...
S06 EP25: An Operations Manual to Effectively Execute Influencer Marketing 24.06.2021 1:00:13
On today’s episode, Kunle is joined by Taylor Lagace, Managing Partner at Kynship - an Influencer Marketing Agency. Taylor’s previous appearance on the show is one of our most popular episodes. Influencer marketing is no longer the elephant in the room. It has become a front-and-centre marketing strategy for brands of all sizes. With more and more brands leaning in on user generated content, influ...
S06 EP24: The Anatomy of Creatives That Drive The Click Through 17.06.2021 47:25
On today’s episode, Kunle is joined by Lauren Schwartz, Founder of The Loft 325 , an agency focused on helping eCommerce and DTC brands build profitable creative strategies and create top-performing ad creatives. She is a California-based design professional with over 15 years of industry experience. On this show we often highlight how the marketing tech and landscape is always changing and evolv...
S06 EP23: Building Your First-Party Data Martech Stack for eComm 10.06.2021 56:07
On today’s episode, Kunle is joined by Dan McGaw, Founder and CEO of McGaw.io , an analytics and marketing technology consultancy. Dan is considered one of the original growth hackers, having led teams at Kissmetrics.com, CodeSchool.com, UTM.io and more. We are currently living in a “gold rush” period of Martech. There are new tools popping up almost everyday. Many of these are great standalone to...
S06 EP22: Maximising Customer Loyalty through Personalised Pricing 03.06.2021 47:08
On today’s episode, Kunle is joined by Cactus Raazi, Best Selling Author of PRICE: Maximizing Customer Loyalty through Personalized Pricing . He is also founder and former CEO of Elefant Inc., now a part of Exos Financial, which leverages AI-powered pricing to build smarter marketplaces. Businesses are often obsessed with collecting data points for visitors and users. This would be to build out em...
S06 EP21: Reducing Cash Conversion Cycles with Crowdfunded Inventory Finance 27.05.2021 40:08
On today’s episode, Kunle is joined by Sean De Clercq, CEO at KickFurther , a 7-year-old platform helping DTC and eCommerce brands raise inventory finance through crowdfunding. Managing inventory levels is a perpetual puzzle for businesses dealing in physical products. Have too much and the costs eat into your profits. Too little and you risk being sold out and losing orders to the competition. So...
S06 EP20: Selling More, Faster, through Price Optimisation 20.05.2021 35:12
On today’s episode, Kunle is joined by Brecker Brees Co-Founder at Pricestack , a customer data intelligence platform specialising in working with Shopify merchants. All too often eCommerce merchants and DTC business owners don't have a “real” pricing strategy. They set prices based on competitor research and plain old gut feel. This might work at times but more often than not, you’ll be leaving m...
S06 EP19: Engineering Crowdfunding Success and Beyond 13.05.2021 1:01:13
On today’s episode, Kunle is joined by Michael Raven, Founder of Blazon Agency , a future-oriented brand launch agency specialising in crowdfunding campaigns in the UK and Europe. On this show, we often highlight the massive growth in eCommerce over the last year or so. We are all indoors, so we all shop online. But this hasn’t just increased the number of shoppers online. This has also had anothe...
S06 EP18: Amazon DSP: Using Amazon's 1st-Party Audience Data for Media Buying 06.05.2021 44:49
On today’s episode, Kunle is joined by Kimberly Maggard, Programmatic Advertiser at factor-a , a pioneer in Amazon vendor management with the combination of technology and agency performance working with over 100 international top brands. With the upcoming changes in the media buying landscape, many brands are adapting their strategies and considering alternatives. One such alternative is Amazon D...
S06 EP17: 8-Figure Scale with an Omni-channel Performance Marketing Funnel 29.04.2021 1:15:02
On today’s episode, Kunle is joined by Darius Kunca, Co-founder of AdKings , a boutique eCommerce Omni-channel Funnels Growth Agency and host of the “Built to Scale” eCommerce Show Podcast. If you’re a regular listener of this show, then you’d have definitely heard the word “omni-channel” before. You probably know that means being everywhere your customers are. But what is the right way to approac...
S06 EP16: TikTok Marketing Mastery for eComm ► Organic + Paid 22.04.2021 1:09:18
On today’s episode, Kunle is joined by Chase Chappell, Founder of Chappell Digital Marketing . Chase is an internationally recognized authority in performance marketing, specialising in TikTok, Facebook, Youtube and Clubhouse. As DTC and eCom businesses, it is imperative that we are wherever our audience is. Without a doubt, social media is an integral part of strategy for any brands doing busines...
S06 EP15: How to Maximize the Impact of Emerging Technology for your Store 15.04.2021 1:09:27
On today’s episode, Kunle is joined by Derric Haynie, Founder of eCommerce Tech - an agency specialising in researching, reviewing and recommending apps for your Shopify store. 5 apps, on average, are added daily to the Shopify app store. Considering the thousands already available, selecting the right app for your store becomes an arduous task. We all want to leverage the latest tech to get a leg...
S06 EP14: A Deep Understanding of the Primal and Conscious Brain 08.04.2021 1:02:47
On today’s episode, Kunle is joined by Tim Ash , CEO of SiteTuners . Tim is an authority on Evolutionary Psychology and Digital Marketing. He is a highly sought after speaker, consultant and author of the best-selling book “ Unleash Your Primal Brain ”. There are tons of marketing tools and resources available today. Despite having access to such techniques, blueprints and methodologies, not all m...
S06 EP13: Sell More Online with 3D Models 01.04.2021 42:40
On today’s episode, Kunle is joined by Trevor Crotts, Founder of Buddy Brands . Trevor is a serial entrepreneur who started out with pet products and is now a major proponent of using 3d models and mixed reality in eCommerce. With limited or no access to brick-and-mortar stores during the pandemic, almost all types of products have now moved online. So now we have more people buying products they’...
S06 EP12: Customer Value Optimisation 25.03.2021 50:22
On today’s episode, Kunle is joined by Will Laurenson, Founder of Customers Who Click - a Customer Value Optimisation consultancy and podcast. Will helps DTC brands optimise customer experience to convert customers that bring higher lifetime value. Paid acquisition is a go-to strategy for most eCom and DTC brands. While this brings in new customers, they don’t always stick around to become repeat...
S06 EP11: Juni - The Digital Bank Built for eCommerce and Media Buying 18.03.2021 42:05
On today’s episode, Kunle is joined by Samir El-Sabini, Co-founder and CEO at Juni - the Digital Bank made for Media Buying. The platform aims to provide eCom businesses access to banking power, and has a waiting list of over 3000 while still being in Beta. When entrepreneurs think about launching a new DTC or eCom business, the focus is usually on the product. While identifying the right product...
S06 EP10: Delivering Customer Happiness with Segmentation, Automation and Empathy 11.03.2021 50:15
On today’s episode, Kunle is joined by Louis Lavedan, Strategic Partner Manager EMEA at Gorgias - a Paris-based eCommerce customer experience platform. The platform allows you to create a unified stream to offer effective customer service on all platforms. Gorgias is trusted by over 5500 merchants. What do you think of when you hear “Customer Experience”? The common answer would be sending shippin...
S06 EP09: Turning Your Customers into Your Sales Team - Referral Marketing 04.03.2021 54:34
On today’s episode, Kunle is joined by Raúl Galera, Chief Advocate at ReferralCandy - a customer referral platform that gets shoppers to refer their friends and drive word-of-mouth. The company has worked with over 30,000 brands since launching in 2009. In today’s market, a company’s long-term success is closely linked to their cost of acquiring new customers. Cracking the right marketing mix that...
S06 EP08: Private Equity Playbook for eCommerce 25.02.2021 59:31
On today’s episode, Kunle is joined by Chris Shipferling, Managing Partner at Global Wired Advisors - an investment bank specialising in buyouts in the DTC segment. Together with his highly experienced team, Chris provides companies with comprehensive financial advice and strategic planning through the sales transaction. Entrepreneurs start businesses for various reasons. For some it will come to...
S06 EP07: Win More Conversions with Engaging Mobile Shopping Experiences 18.02.2021 28:58
On today’s episode, Kunle is joined by Bob Braham, CEO of Famous - a mobile-first platform that helps build stunning storefronts and landing pages for shopify stores. With Famous, you can build premium pages without code using the super intuitive page builder. Gone are the days when having a great-looking online store was a novelty. ECommerce is now front and centre across all industries. To comp...
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