Kunle Campbell
2X eCommerce Podcast
Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test. Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the...
Where to listen?
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Episodes
S06 EP06: Launching, Growing and Scaling a DTC Brand on Amazon in 2021 11.02.2021 56:43
On today’s episode, Kunle is joined by Stefan Jordev, Director of Marketplace Strategy at Bobsled - a digital marketing agency that has successfully launched 100+ brands on Amazon and managed millions of dollars in monthly sales. The founder of Bobsled was a guest on the show way back in season 2 . DTC brands pride themselves on being able to control all aspects of customer experience. Be it UI on...
S06 EP05: Guillaume "𝑮" Cabane - on Hacking Growth in eCommerce 04.02.2021 1:03:21
On today’s episode, Kunle is joined by Guillaume Cabane, a SaaS Growth Hacker with over 2 decades of online selling expertise. He has been a growth advisor to high Growth SaaS Startups including G2, Gorgias, Metadata, Madkudu and also worked for Apple. All businesses, whether eCommerce, DTC or otherwise, grapple with an ever present challenge: “how do we compete?”. Competing on price is difficult,...
S06 EP04: What to do in 2021 28.01.2021 41:30
On today’s episode, Kunle lays out the key pillars that’ll drive growth for DTC brands in 2021. He distills the experience of having worked with over 60 businesses in the last 3 years into key action points all brands can (and should) implement. 2020 was a landmark year for eCommerce, where growth and adoption went into fast-forward. The brands that could adjust and pivot prospered, those that cou...
S06 EP03: Email Marketing Insights from a $50M Ecommerce Email Marketer 21.01.2021 1:20:23
On today’s episode, Kunle is joined by Chase Dimond, Partner at Structured Social . Chase is a leading eMail Marketer who has generated over $50 Million in attributable revenue from eMail marketing. He is always willing to share knowledge and educate, and this reflects in his large following on social media. There are sweeping changes taking place in the marketing landscape as you read this. With...
S06 EP02: iOS 14 • FB Ads - Upcoming Changes and What to Do w/ Nick Shackelford 14.01.2021 1:05:21
On today’s episode, Kunle is joined by Nick Shackelford, Managing Partner at Structured Social . Nick is a seasoned performance marketer and media buyer who works with over 100 brands. He is an active part of the ecosystem that is going to be affected by the upcoming iOS changes. His previous appearance on the show was one of our most popular episodes of 2020. If you’ve been following the Martech...
S06 EP01: The Right Way to Capitalise your DTC Business 07.01.2021 51:51
On today’s episode, Kunle is joined by Andrew D’Souza, Co-Founder and CEO of Clearbanc - a company that helps high growth eCommerce businesses raise money without diluting equity. Clearbanc is the biggest eCommerce investor in the world, having invested more than a billion dollars in almost 3000 businesses since being founded in 2015. We all know eCommerce is booming, and there are opportunities f...
2X eCommerce Trailer 01.01.2021 1:43
This is the trailer for 2X eCommerce Hi 2Xers - welcome to the 2x Ecommerce Podcast Show! I am your host - Kunle Campbell…. And this is The eCommerce Podcast Show dedicated to rapid growth in the direct-to-consumer ecommerce space. If you work in marketing at an ecommerce business or are a founder, I’m going to help you sell more direct-to-your-customers Each week on this podcast, I interview an...
S05 EP51: What 2020 Taught Me About eCommerce and Retail - A Reflection 31.12.2020 34:10
On today’s episode, Kunle reflects back on 2020 and shares his 5 biggest eCommerce lessons and 3 biggest life lessons. It has been a landmark year in many respects and the lessons learnt this year will surely endure in the near future. 2020 started off much like any other year: businesses were making plans and strategies to expand and diversify. But come March, the world came to a grinding halt....
S05 EP50: How to Leverage eBay as a DTC Brand 24.12.2020 31:18
On today’s episode, Kunle is joined by Kristine Venta Diemoz, Senior Manager - go-to-market strategy and operations at eBay, which is the 3rd largest eCommerce website in the US and has a global user base that’s 183 million strong! Product auctions, refurbished goods, difficult-to-find products - these are some of the things many of us immediately associate with eBay. And with good reason. There...
S05 EP49: Why DTC brands need a single source of truth for their data 17.12.2020 1:03:08
On today’s episode, Kunle is joined by Michael Vadini, Founder & CEO of Glew.io - an eCommerce Analytics and Business Intelligence platform founded in 2014. Glew makes it easy to analyse key data points and make decisions that positively impact your bottom line. Almost every interaction of an online business generates a data point. It is also possible to get your hands on all this data. You a...
S05 EP48: How to Scale Up Influencer Marketing as a Foundation for Performance Marketing 10.12.2020 1:06:05
On today’s episode, Kunle is joined by Taylor Lagace, Partner, Co-Founder of Kynship - an Influencer Marketing Agency. Taylor started out his marketing journey with an NFL Agency before building out the influencer marketing department at Common Thread Collective. Too many growing DTC and eCommerce brands leave influencer marketing out of their marketing strategy. And you can’t really fault them f...
S05 EP47: The Go-to-Market Strategy that Grew Bootstrapped Swag.com to $10M+ in 3 years 03.12.2020 44:49
On today’s episode, Kunle is joined by Jeremy Parker, Co-founder and CEO of Swag.com - B2B eCommerce marketplace for promotional products. Jeremy shares the company’s growth story since being bootstrapped in 2016 to becoming the fastest growing promotional product company in the US. After having started off doing door-to-door marketing, they have grown to having over 5000 B2B clients, many of whic...
S05 EP46: A Formulaic Approach to Scaling an Ecom Business to $30M+ 30.11.2020 53:07
On today’s episode, Kunle is joined by Deividas Mikocionis, Co-founder and Head of Growth at Sugatan.io - an eCommerce Growth Hacking Agency. Kris Sugatan, the company’s other Co-Founder is also a past guest on the show. The company has grown from having 7 to 70 employees in this period. After starting out as a facebook ad agency, the team at Sugatan quickly realised that each company has it’s un...
S05 EP45: Sealing the Second Purchase with a Customer Experience Strategy 19.11.2020 52:14
On today’s episode, Kunle is joined by Vikas Bhambri, Senior VP Sales at Kustomer - a New York-based Omnichannel CRM platform. Kustomer delivers data from multiple sources through a single customer-view, allowing companies to deliver consistent and personalized customer service. Most eCommerce and DTC companies need repeat customers to be successful. Yet a majority of these companies fall into the...
S05 EP44: How this 7-Figure eCommerce Founder Has Found a Life Balance 12.11.2020 1:07:03
On today’s episode, Kunle is joined by Tyler Sullivan, Founder of BombTech Golf - an 8-year-old DTC Golf equipment manufacturer. He is also a partner at EcomGrowers - a marketing agency specialising in email marketing, which is also a platinum agency for Klaviyo. In previous episodes, we have had business owners who have spoken about building a self-sufficient team and bringing expertise in-house....
S05 EP43: Using Interactive Marketing Content to Reduce Choice Paralysis 05.11.2020 47:17
On today’s episode, Kunle is joined by Saksham Sharda, Creative Director at Outgrow , an interactive marketing engagement platform that enables brands to build and launch interactive calculators and viral quizzes that help engage website visitors and generate more leads. eCommerce and DTC businesses pride themselves on offering their customers a wide variety of products to choose from. Yet most of...
S05 EP42: Scaling DTC Mens Grooming Brand Tiege Hanley to 8-figures+ in 2 Years 29.10.2020 59:23
On today’s episode, Kunle is joined by Kelley Thornton, Co-Founder & CEO of Tiege Hanley, a Chicago-based self-funded men’s grooming DTC brand. Kelley is a 20+ year veteran in the consumer goods industry and has led Tiege Hanley to being a 8-figure company within 2 years of launching in 2016. What does it take to grow a truly niche product? A product where you don’t just have to become a part...
S05 EP41: Comprehensive Guide to Securing Shopify, Shopify Plus and BigCommerce Stores 22.10.2020 47:45
On today’s episode, Kunle is joined by Mike Potter, Co-Founder and CEO of REWIND , an Ottawa based software company founded in 2015 that provides easy and convenient backup solutions for businesses using SaaS platforms. Rewind is a spotify-plus certified app and helps secure over 20,000 businesses across 3 platforms. 2020 has already been a year where eCommerce has grown rapidly in our post-covid...
S05 EP40: How To Consistently Master Energy & Performance as An (e-Com) Business Owner Without Burning Out 15.10.2020 51:10
On today’s episode, Kunle is joined by Kilian Markert , a Consistent Performance Mentor who helps busy, ambitious business owners transform into Consistently Energized and High Performing Leaders who don’t burn out while scaling. We juggle multiple tasks and wear many hats each day as high performing professionals and business owners. We often feel flat or low on energy and ideas. Social media gur...
S05 EP39: Using Customer Psychographics for 1:1 eCommerce Personalisation 08.10.2020 34:48
On today’s episode, Kunle is joined by Aadith Moorthy, Founder & CEO of Radial , a 1-year old Deep learning & AI startup based in the San Francisco Bay area . Aadith is a Stanford Knight-Hennessy Scholar, and shares his insights about the future of 1:1 personalisation. Picture this: You walk into a big store which has all sorts of products. But instead of having to browse all the aisles to...
S05 EP38: How to Launch a DTC Brand on Amazon 01.10.2020 55:29
On today’s episode, Kunle is joined by Isaac Kuhlman, Amazon Brand Developer and Co-founder of REAL Coaching . He started his journey business back in 2013, and since then has set up a successful coaching practice and a 7-figure course on Udemy. The brands he has worked with have grossed over $12 million in sales. He has also been mentoring sellers and businesses for over 5 years now. Amazon alone...
S05 EP37: The Marketer Behind Million Dollar Kickstarter Campaigns 24.09.2020 1:15:58
On today’s episode, Kunle is joined by Roy Morejon, Co-Founder & President of Enventys Partners - a full-service turnkey product launch agency based in Charlotte, NC. Roy’s company is the brains and agents behind multiple million dollar kickstarter campaigns. He has over 20 years experience in delivering digital marketing campaigns and product launches. In past episodes, we have had guests tal...
S05 EP35: Leveraging Personalised Push Notifications in eCommerce 17.09.2020 38:26
On today’s episode, Kunle is joined by Josh Wetzel, Chief Revenue Officer of OneSignal - the most widely used push notification delivery and marketing platform for mobile applications and websites. They are an 8 year-old company based in Palo Alto, California. Josh is a veteran in the eCommerce industry and has been part of OneSignal’s incredible growth over the last few years. The growth of eComm...
S05 EP34: DTC Brand Building Blueprint with Doe Lashes Founder 03.09.2020 1:02:51
On today’s episode, Kunle is joined by Jason Wong, Founder of Wonghaus Ventures and Doe Lashes . Jason helps other brands streamline sourcing and manufacturing as well as leverage influencer marketing. He is also a consultant and advisor to brands like Universal Music and Adidas. All this at the age of 23! Many new entrepreneurs can’t resist the lure of the dropshipping business model. When we thi...
S05 EP33: Getting Personal with Customers using SMS Marketing 27.08.2020 43:50
On today’s episode, Kunle is joined by Alex Beller, Co-Founder & President of Postscript , a 2 year-old SMS-marketing platform built for eCommerce brands. Alex is an SMS marketing expert. Alex shares his insights on how the industry has evolved and progressed since his previous appearance on the show . Alex speaks about why SMS marketing works as a revenue generator and what makes it tick. H...
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