2X eCommerce Podcast

On today’s episode, Kunle interviews Jimmy Hickey, Co-Founder & CEO of Findlay Hats , a 6 year-old Portland-based company producing unique, functional and patented hats. “Built for Good Times” is the common theme running through their comms, work culture and customer community. Jimmy shares his story of leaving behind professional photography to pursue what was a sidegig he started along with...

This episode is a recap from Episode #48. Get the show notes here: https://2xecommerce.com/podcast/ep48/ In 2011 when Jameson Morris was just 22 he co-founded Conscious Box with a $10,000 student loan. Conscious Box as most of our U.S listeners know is one of the biggest players in the subscription box ecommerce space. Jameson exited conscious box due to the complications of VC funding and having...

On today’s episode, Kunle interviews David Wachs, CEO of Handwrytten , a Phoenix-based automated handwritten notes company. He started the company in 2014 on the back of a successful career in digital marketing. David shares how wanting to build better customer experiences inspired him to transition from electronic media to handwritten notes . He shares real-world use cases of how handwritten note...

On today’s episode, Kunle interviews Solomon ‘Chaz’ Chazanow, Co-Founder and CEO of LIV Watches , a DTC swiss watch micro-brand based in Miami, Florida. He co-founded the company in 2012 with his wife, Esti Chazanow, and has over 20 years of experience in the swiss watch industry. Chaz shares his story of how he built a career around his life-long love of swiss watches. You will also get to hear a...

On today’s episode, we interview one of the Co-founders of Unbound Merino. They are a 4-year-old, $4M+ in premium men’s T-shirt brand that uses only Australian Merino Wool, a sustainable ultimate performance fibre that is breathable, odourless, anti-bacterial and can be worn for weeks without the need to be washed. ----------- SPONSORS: This episode is brought to you by: Klaviyo  This episode is b...

On today’s episode, Kunle interviews John Tabis, a Co-Founder of Bouqs, a 9-figure, sustainable direct-to-consumer business serving the floral vertical. They are venture-backed with $74M+ raised and are the 7th biggest company to be featured on the TV show, Shark Tank. Kunle and John discuss Bouqs' DTC journey from ideation 8 years ago to their current omnichannel retail fluidity model.  They are...

On today’s episode, Kunle interviews Moshe Saraf, Founder and CEO of Pareto Solutions , an elite performance marketing agency headquartered in Tel Aviv, Israel. They specialise in promoting direct-to-consumer and unicorn brands such as eko, Fiverr, NectarSleep, Mixtiles, The Flex Belt, Uprightpose, Puls.com  If you live in the US or the EU, chances are that you will most likely have not only seen...

Depesh is the author of the CBO Cookbook and has just re-launched as well as renamed his Facebook Ads course: The BPM Method. He is offering 2X eCommerce listeners a 25% OFF discount. Use this link to get $400 off the usual $2000 price tag: https://2xecommerce.com/bpm The offer will be available until Monday 3rd August 2020. On today’s episode, we talk about Brand-driven Performance Marketing (BPM...

In this episode, Kunle speaks with Rohan Sheth, the CEO and Co-Founder of Direct Heroes .  Over the last five years, a tremendous amount of focus has been placed on the Messenger marketing platform built on Facebook’s messaging functionality.  As Facebook gradually rolls out an amalgamated messaging platform that integrates messaging on Facebook, WhatsApp and Instagram, I felt the need to intervie...

Retailers often focus on engaging shoppers at the top of the funnel, which typically involves onsite user experience optimisation, and driving traffic. On today’s episode, Greg Greiner from Bolt discusses why a focus on the bottom of the onsite funnel - ‘checkout’, is equally important to focus. According to Baymard Institute, 30% of shoppers cite friction at checkout as a major impediment to not...

On today’s episode, you’re going to learn about how a non-traditional strategy helped this bootstrapped 8-figure direct-to-consumer brand disrupt the traditional men’s wedding ring vertical. Johnathan Ruggiero is the co-CEO of Manly Bands, a DTC brand that is redefining the wedding industry for men. He shares with us the strategies his team used to transform his Manly Bands from zero to an 8-figur...

As the lockdown eases in several countries and mask-wearing becomes a norm for most, on today's episode, Kunle talks about what your performance marketing strategy should look like in a post-COVID-19 environment as well as why now is the best time to prep up for Q4. He talks about the prior increase in conversion rate over the lockdown period for a segment of brands and specifically addresses acti...

On today’s episode we discuss keyword research, link building and the power of search and discoverability in your marketing funnel. If you want to learn more how Search Marketing (paid and organic) has impacted eCommerce in the last decade, tune in to this week’s interview with the Chief Strategy and Corporate Development Officer of the leading SEO keyword research tool, SEMrush.  Dive in as Kunle...

Your customers’ journey doesn’t end after a purchase. What happens after a purchase is made, is what differentiates one DTC eCommerce brand from another. For instance, do you have a seamless and automated Return and Customer Service Program in place to assist customers that want to return an item? How is customer experience over a return process? And are you giving customers a sufficient range of...

As the saying goes, ‘mastery is a commitment to becoming your best’... In the world of Performance Marketing, mastery is no small feat. It involves a unique blend of advanced visual creativity and a highly analytical mindset, as well as the guts to spend large amounts of money with no guarantee of a return.  On today’s episode, we learn from Nick Shackleford, an Elite-Level Performance Marketing E...

Literally, the world stopped when governments worldwide ordained lockdowns to stop the spread of Coronavirus. With flights canceled all over the globe, people instructed to stay at home, and businesses forced to close down indefinitely, essentially everything was put to a standstill; hence, bringing down economies around the world into a recession. The gravity of the situation was not anything one...

The appropriate selection of a technology stack is critical in eCommerce as well as varies at critical business growth stages as business challenges evolve.  With numerous platforms and applications available out there in the market, it’s vital to select technologies that enable you to deliver customer experiences that level up your business in your industry.  Platform selection can be particularl...

Building your own brand in a mature and established vertical can be somewhat likened to being in a David and Goliath story, going against giants who have long gained and cemented their foothold in the industry. And it certainly is no easy feat to set up your own brand, not to mention distinguishing yourself from other big names out there in the market.  But as our guest, Michael Young, would say,...

When I heard that eCommerce Sales were up by 30% in the last six weeks compared to the previous six weeks, I couldn't help but want to know how and why this has happened.  Given that we are in the middle of a pandemic and hardly any country is back to normal, how has the ecommerce industry thrived amid the closure of bricks and mortar retail and Amazon not operating at full capacity? Well, accordi...

On today’s episode, Kunle interviews the founder of a direct-to-consumer brand creating an entirely new sports game called Crossnet that is rapidly growing at a 4X Year-on-Year rate despite the current slowdown in retail. You don’t want to miss this one - do stay tuned! Crossnet is volleyball reimagined - so instead of the typical two-sided court setup of volleyball, Crossnet is a four-square voll...

On today’s episode, Kunle interviews Brian Miller, the Founder of Easy China Warehouse , an Ecommerce 3PL Logistics company based in Shenzhen China. They discuss how his company survived the Cornonavirus lockdown and offer insights on what you can learn from the Chinese experience. Here is an outline of a few topics that we discussed, What happened in China when the outbreak began and how China ha...

Actions to take in your eCommerce business right now in the wake of COVID-19   1. Stay safe - life is more important than anything else 2. Assess your supply chain and delivery partners
 3. Governments will want eCommerce to function
 4. Write to your customers immediately
 5. Organise remote working
 6. Communicate with your 3PL partners
 7. Ensure your Warehouse staff are safe
 8. Reach out to a...

This is the second episode of our COVID-19 series that addresses how the ecommerce industry should respond to the Coronavirus global epidemic. On today's episode, Kunle interviews three experts that serve the ecommerce industry in varying degrees,  Erich LitchPresident and Chief Operating Officer of 2Checkout, an online payment processing platform with 17,000+ Active Clients, 300+ Employees all of...

This is the first of a series of episodes that addresses how the ecommerce industry should respond to the Coronavirus global epidemic. On today's episode, Kunle interviews three experts that serve the ecommerce industry in varying degrees,  Artur KiulianFounder of Colab, Los Angeles-based venture studio that helps ecommerce businesses and startups build AI/machine learning tech. John M. Scannapiec...

On today's episode, we are joined by GQ Fu, a co-founder of LTVplus and a #cxnerd that is on a mission to rid the world of bad customer experiences. We talk about leveraging customer support functions as revenue-generating channels.      ----------- SPONSORS: This episode is brought to you by: Klaviyo  This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000...