Kunle Campbell

2X eCommerce Podcast

Business EN ↓ 540 episodes

Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test. Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the...

Author

Kunle Campbell

Category

Business

Podcast website

2xecommerce.com

Latest episode

Feb 11, 2025

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Episodes

S06 EP56: Revenue-Based Financing: The BIG Shift to Raising Capital w/ Asher Ismail 13.01.2022

On today’s episode, Kunle is joined by Asher Ismail, Co-Founder of Co-founder of Uncapped , Europe’s biggest revenue-based financing firm. Special offer for 2xers: Email asher@weareuncapped.com with the subject line “Secret 50k” for a chance to get $50k funding with zero fees. Gone are the days when eCommerce businesses were unable to raise capital. Traditional options like banks and VCs were neve...

S06 EP55: Systematising User Generated Content UGC that activates Authentic Communities w/ Adam Dornbusch 16.12.2021

On today’s episode, Kunle is joined by Adam Dornbusch, Founder and CEO of  Entribe , an all-in-one CRM platform that simplifies creator management and the process of acquiring high-quality, brand-approved UGC at scale. It is common knowledge that good quality user generated content outperforms all other types of content by some distance. Yet most brands struggle to create a steady flow of UGC that...

S06 EP54: SWIMINISTA - How Andréa is Building an Eco-Conscious Brand from Ground-Up 09.12.2021

On today’s episode, Kunle is joined by Andréa Bernholtz, Co-Founder of the eco-conscious Swiminista brand, a collection of ultra-comfortable swimwear featuring a soft, luxurious nylon fabric made from post-consumer plastics. As the effects of climate change become more and more prevalent, awareness around sustainable and eco friendly products is on the rise. So much so that for many businesses the...

S06 EP53: Accurate eCommerce Analytics in a First Party Data Era w/ Edward Upton 02.12.2021

On today’s episode, Kunle is joined by Edward Upton, Founder of Little Data , a platform that helps eCommerce merchants automatically connect Google Analytics with platforms such as Shopify and apps like ReCharge and Facebook Ads. Making data-based decisions is a goal for many-a-business. But getting a unified picture of data from multiple platforms is a major challenge to say the least. Add to th...

S06 EP52: How Getting a Grasp of Critical Metrics Accelerated Kindred Bravely's Growth w/ Garrett Akerson 25.11.2021

On today’s episode, Kunle is joined by Garret Akerson, Co-Founder of Kindred Bravely , a maternity and breastfeeding apparel brand founded in 2016 along with his wife Deeanne. Kindred Bravely is a case study in female entrepreneurship and innovation which is a testament of achieving a three-year revenue growth of 8,544%. Running a profitable business is a challenge at the best of times. But if you...

S06 EP51: Optimising CLV with Cohort Analysis w/ Eden Amirav 18.11.2021

On today’s episode, Kunle is joined by Eden Amirav, Founder & CEO of BeProfit , a Profit Optimization and Analytics platform helping eCommerce businesses grow by leveraging the power of their own data. BeProfit is top-rated on Shopify app store and is also available on Wix stores. We often hear merchants complain of rising costs and reducing margins. But most of those aren’t able to really qua...

S06 EP50: How Collaborative Commerce Could Potentially Disrupt Traditional Wholesaling w/ David Perry 11.11.2021

On today’s episode, Kunle is joined by David Perry, Co-Founder & CEO of Carro , a new age eCommerce platform that combines Cross‑Store Sales and Influencer Marketing. The platform already has over 33,000 stores and 7 Million influencers! Every merchant’s dream is to become a one-stop shop for their niche. To be able to sell products that aren’t necessarily in their vertical, yet go perfectly w...

S06 EP49: Marketing Leaders Q4 BFCM Forum 08.11.2021

Today’s episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Ian Leslie, with an expert panel consisting of Stephan Lukac, Joe Cornfield, Michael Ahuja and Lewis Fauset. We’ve mentioned in various episodes how Creative is one of the main pillars of online marketing. While that is true, there is a lot of other stuff that goes into creating a marketing...

S06 EP48: Zero and 1st Party Data for Q4 07.11.2021

Today’s episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Rosie Bailey, with an expert panel consisting of Ban Parr, Val Geisler, Dan McGaw and Meghann York. We all know that there have been seismic shifts in the marketing landscape. The iOS 14 update has made it difficult for ad platforms like Facebook to collect user data. The end result is that...

S06 EP47: Performance Marketing for Q4 06.11.2021

Today’s episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Chloë Thomas, with an expert panel consisting of Nii A. Ahene, Nick Shackleford, Darius Kunca and Steve Dinelli. Gone are the days of just throwing together creatives last minute and hoping the Facebook algorithm does the work for you. This year will be the first BFCM post the privacy data c...

S06 EP46: DTC Founders BFCM Q4 Strategy Roundtable 2 at Commerce Accel Conference 05.11.2021

Today’s episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Derric Haynie, with an expert panel consisting of Eric Toz,  Marc Barros, Dylan Mullan and Umar Qamar. It is said that problems are often opportunities in disguise. The last 18 months have been full of such problems and those that have grabbed the opportunities they offered have prospered. B...

S06 EP45: Creative and Creators 04.11.2021

Today’s episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Kurt Elster, with an expert panel consisting of Savannah Sanchez, Claudiu Cioba, Sherice Banton and Moshe Saraf. Ever since the democratization of ad platforms, the Creative has become the key differentiator for marketers. The Creative, and by extension the Creator are both crucial to the su...

S06 EP44: Audience Building for Q4 Expert Panel: How to scale BFCM revenue without increasing Ad Spend 03.11.2021

Today’s episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Kurt Elster, with an expert panel consisting of Gen Furakawa and Soma Toth. The marketing landscape has made monumental shifts with the tightening of privacy and data sharing rules. Merchants can no longer bank on Facebook ads to grow their businesses. The concept of “Owned Media” is now fro...

S06 EP43: DTC Founders BFCM Q4 Strategy Roundtable 1 at Commerce Accel Conference 02.11.2021

Today’s episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Kaleigh Moore, with an expert panel consisting of Benjamin Smith, Eric Bandholz, Jeffrey Sawyer Lee and Josh Elizetxe. The current eCom landscape is probably as volatile as it can be. On one hand you have the massive growth in eCom, on the other you have changes like iOS 14, the continuing p...

S06 EP42: Email and SMS Readiness for BFCM / Q4 - Expert Panel at Commerce Accel Conference 01.11.2021

Today’s episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Will Laurenson, with Chase Dimond, Rytis Lauris and Jessica Totillo Coster among the expert panel. Black Friday and Cyber Monday (BFCM) are almost upon us. And the competition this year is going to be intense. While there are many more online shoppers than ever before, there are more than ev...

S06 EP41: The Rise and Importance of LIVE Selling w/ Joseph Heller 21.10.2021

On today’s episode, Kunle is joined by Joseph Heller, Founder & CEO of The/Studio and Supplied , California-based platforms offering on-demand product creation/manufacturing and all-in-one wholesale solutions to small businesses. We all know either heard of or even come across Live selling on social media. More and more businesses are leveraging the rising popularity of social selling. While i...

S06 EP40: Using Marketing Feedback Loops and Hard Data to Drive Scalable Growth w/ Erik Huberman 14.10.2021

On today’s episode, Kunle is joined by Erik Huberman, Founder & CEO of  Hawke Media , a LA-based full-service marketing consultancy. The company has serviced over 2000 brands of all sizes, ranging from startups to household names like Red Bull, Verizon, and Alibaba. Businesses traditionally make annual plans for functions like Finance, HR and Marketing. Marketing, like everything else, is meas...

S06 EP39: Apple's Mail Privacy Protection (MPP) - No Need to Hit The Panic Button w/ Guy Hanson 07.10.2021

On today’s episode, Kunle is joined by Guy Hanson, VP for Customer Engagement, Validity , a data integrity platform that enables constant assessment of customer data quality coupled with marketing analytics. Apple is soon going to alter the Email marketing landscape with the iOS 15 update. This comes hot on the heels of iOS which changed the game for performance marketing. Apple’s Mail Privacy Pro...

S06 EP38: How Best-In-Class Performance Marketing Teams are Structured and Operate w/ Reza Khadjavi 30.09.2021

On today’s episode, Kunle is joined by Reza Khadjavi, CEO of Motion , a platform  that supercharges your creative testing and reporting workflow from Ads Manager so you can focus on scaling creatives that convert. Gone are the days where you could scale ad campaigns using just 3-4 images as creatives. The competition for attention and eyeballs has gotten so intense that stopping the scroll is easi...

S06 EP37: Instagram DM Automation: the Next Big Audience Conversion Channel for eCommerce w/ Mike Yan 23.09.2021

On today’s episode, Kunle is joined by Mike Yan, Co-founder and CEO of ManyChat , a chat-focused omni channel communication platform trusted by over 1 million businesses.  We all know business and almost everything is mobile-first nowadays. Apps like Instagram and Tiktok have stolen a lot of Facebook’s thunder. Indeed Instagram is predicted to drive more revenue in the US than Facebook in 2021. In...

Commerce Accel Virtual Conference Starts Next Thursday 09.09.2021

On today’s episode, Kunle talks about the upcoming Commerce Accel Conference on 16-17th September, 2021 and why you should be attending it! This event has been specifically tailored for DTC eCommerce teams keen to deliver their strongest BFCM. We have an array of practitioner speakers who have taken the time to share their firsthand experience and insights into how they are approaching Q4. Get the...

S06 EP35: Truly Owning Your Customer Experience going Headless w/ Nick Raushenbush, Shogun 02.09.2021

On today’s episode, Kunle is joined by Nick Raushenbush, Co-founder and COO of Shogun , a California-based software company empowering over 20,000 brands to create exceptional ecommerce experiences. In today’s market, customer experience is everything. But at the same time too many eCom stores make the mistake of sticking with the default features and apps of their eCommerce platform. Other specia...

S06 EP34: FitTrack's Journey to $100M GMV w/ Jeff Sawyer Lee 26.08.2021

On today’s episode, Kunle is joined by Jeff Sawyer Lee, Founder of FitTrack . Jeff is a Toronto-based entrepreneur and growth marketer who has taken multiple brands from incubation to 8 figures within the past 5 years. In one of our recent episodes, we showcased a business that hit 8-figures on the back of steady annual growth. But there are certain (rare) businesses who hit 8-figures in super qui...

S06 EP33: How Mikey Moran Leveraged Showrooms to Drive Online LTV for Private Label Extensions 19.08.2021

On today’s episode, Kunle is joined by Mikey Moran, Founder and CEO of Private Label Extensions , a hair extension, and technology company helping entrepreneurs launch and manage their brands. We all know how eCommerce has grown in leaps and bounds over the past year. With this growth we hear of more and more brick-and-mortar stores shutting shop. But that is not the case in all industries.  Compe...

S06 EP32: Quick wins for eCommerce Success - Strategies and Tactics for Super-Quick Results w/ Jessica Totillo Coster 12.08.2021

On today’s episode, Kunle is joined by Jessica Totillo Coster, Founder of eCommerce Badassery . Jessica is an LA-based eCommerce & Email Marketing Strategist for boutique owners & product entrepreneurs. Too many businesses jump into email marketing without a real strategy while also ignoring best practices. They get little to no results and promptly start wondering what all the email hype...

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