Kunle Campbell
2X eCommerce Podcast
Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test. Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the...
Where to listen?
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Episodes
S07 EP12: The Rise of ‘Save Now, Buy Later’ in Wake of BNPL - Accrue Savings w/ Michael Hershfield 10.06.2022 40:43
On today’s episode, Kunle is joined by Michael Hershfield, Founder & CEO of Accrue Savings , a one-of-a-kind merchant-embedded shopping experience that gives customers cash rewards when they save up for their purchases. As a consumer the whole idea of Buy Now Pay Later, is a tempting offer especially when it comes to high ticket price purchases. It’s basically debt-disguised in fancy and ent...
S07 EP11 (Pt.2): Xero Shoes: How Steven Sashen is Leading the Barefoot Movement with a Digital-Native Minimalist Footwear Brand 05.06.2022 48:50
On today’s episode, Kunle is joined by Steven Sashen, Founder of Xero Shoes , a lightweight minimalist footwear company dedicated to giving people the freedom of barefoot movement with just enough protection and an authentic style. Have you spent hundreds of dollars on a pair of running shoes? Of course, you did! You bought a pair that has the latest and improved design. It has the best ankle su...
S07 EP11 (Pt.1): Xero Shoes: How Steven Sashen is Leading the Barefoot Movement with a Digital-Native Minimalist Footwear Brand 04.06.2022 38:36
On today’s episode, Kunle is joined by Steven Sashen, Founder of Xero Shoes , a lightweight minimalist footwear company dedicated to giving people the freedom of barefoot movement with just enough protection and an authentic style. Have you spent hundreds of dollars on a pair of running shoes? Of course, you did! You bought a pair that has the latest and improved design. It has the best ankle su...
S07 EP10: The Foundational Growth Strategies and Playbooks of 16 DTC brands w/ Mike Stevens 28.05.2022 59:22
On today’s episode, Kunle is joined by Mike Stevens, the Bestselling Author of the book, The Direct-To-Consumer Playbook , and a Mentor at Stevens. Earth , a brand focused on giving young businesses the right foundations to help them become old businesses. Growing a business isn’t easy. It takes many mistakes and setbacks to reach the success you’ve always wanted. You go through different twists...
S07 EP09: Extended Warranties to Bolster Margin Growth and Conversions w/ Rohan Shah 21.05.2022 42:51
On today’s episode, Kunle is joined by Rohan Shah, Co-Founder of Extend , an API-first company that streamlines the development of extended warranties and product protection in the D2C eCommerce world. As a consumer, it’s almost a godsend to have an extended warranty on our loved purchases, especially electronics and furniture when parts suddenly break. They have confidence in the merchant so it...
SE07 EP08: eCommerce Platforming - fireside chat w/ Tim Bucciarelli (BONUS EPISODE) 16.05.2022 59:13
On today’s episode, Kunle is joined by Tim Bucciarelli, Senior Manager of Digital Operations at IronPlane , a full-service eCommerce agency specializing in platform design, development, and digital marketing agency in general. What does an eCommerce business need? They need a flawless flow of operations and timely software integrations, meaning that everything must be in tip-top shape. One of th...
S07 EP08: How DTC brand, Dermadry is Solving Excessive Sweating at Scale as a Segment Leader w/ Mathieu Mireault 14.05.2022 45:48
On today’s episode, Kunle is joined by Mathieu Mireault, Co-founder of Dermadry , a world-leading manufacturer of iontophoresis machines for the treatment of hyperhidrosis. There are products that need more than an Ad on Facebook, Google on Instagram to hit that buy button. Some brands need more exposure or old-fashioned word of mouth to garner the customer’s attention. Dermadry is a world-le...
S07 EP07: Using AI to Turbocharge Your Product Recommendations w/ Oliver Edholm 05.05.2022 44:03
On today’s episode, Kunle is joined by Oliver Edholm, Co-Founder & CEO of Depict , a Stockholm-based start-up that provides AI-based product recommendations that integrate with any eCommerce store. A ton of products in your eCommerce store will either keep your growth at a stagnant state or even slow down sales. With hundreds in your catalog, it can hinder a customer’s purchase experience. W...
S07 EP06: Simplifying the Fundamentals of eCommerce Growth w/ Jason Caruso 28.04.2022 1:17:04
On today’s episode, Kunle is joined by Jason Caruso, the Co-owner and host of eCommerce Uncensored , a podcast dedicated to bringing tips, tricks, and techniques to eCommerce entrepreneurs looking to grow their sales, traffic, and email list. With the help of a fast-paced digital world, podcasts have truly become the fountain of knowledge for many. It’s not a surprise due to the diversity and th...
S07 EP05: Gaining Competitive Audience-Building Advantage with TikTok w/ Austin Armstrong 21.04.2022 50:50
On today’s episode, Kunle is joined by Austin Armstrong, CEO of SocialtyPro , a digital marketing agency that specializes in TikTok marketing and search engine optimization. The digital age is fast approaching. Social media has placed itself as a hub for marketers seeking to build brand awareness. With the popularity of Instagram and Facebook for eCommerce brands, marketers are rising up to the...
S07 EP04: Strategy Sprints for eCommerce Leaders w/ Simon Severino 14.04.2022 53:31
On today’s episode, Kunle is joined by Simon Severino, Founder of Strategy Sprints , a brand that focuses on providing over 200 different blueprints to increase effectiveness, grow revenue, and secure business resilience to effectively scale your brand. Who said scaling was an afternoon walk in the park? CEOs, founders, and employees go through hardships to see a company grow, but once they fee...
BONUS EPISODE: The Search For the Fastest Growing Commerce Brands in the U.S. and UK w/ Mark Hook 10.04.2022 46:33
On today’s episode, Kunle is joined by Mark Hook, Vice President & Global Brand PR of Communications at Brightpearl , a Retail Operating System that’s geared towards retailers and wholesalers looking to reach hyper scalability. Nothing is more exciting than seeing your brand receive twice the amount of orders. All those late nights have finally paid off. But as your brand continues to grow,...
S07 EP03: Building a Headless and Transparent Checkout Experience with Open Banking w/ Simone Martinelli 07.04.2022 36:01
On today’s episode, Kunle is joined by Simone Martinelli, the Founder and CEO of Volume , a UK-centric company that provides elegant and smooth open banking services to merchants and creates the best experience for users and businesses. It’s time to check out what’s inside our online carts. The excitement dies down a little when we realize that we need to open up another app to transfer money an...
S07 EP02: Focus on Being Obsessively Helpful to Customers w/ Csaba Zajdó 31.03.2022 51:58
On today’s episode, Kunle is joined by Csaba Zajdó, Co-Founder of OptiMonk , a powerful conversion optimization tool that converts your traffic into sales. Bombarding your customers with all your content marketing tools is a big thumbs down. Most would find it annoying but how would you help those who are unsure about what they are looking for? Is there a way to figure out what they might need...
S07 EP01: Optimizing of the Post-Purchase Experience you Deliver to Your Customers w/ Andrew Chan 24.03.2022 51:50
On today’s episode, Kunle is joined by Andrew Chan, Co-Founder of AfterShip , a Hong Kong-based company offering detailed shipment tracking through a SaaS model that enhances customer experience post-purchase. “Where is my order?” It’s such an infuriating question, isn’t it? Don’t worry, you’re not the only brand receiving that question from your customers. If only your customers could see their...
S06 EP66: How Best-In-Class Peformance Marketing Teams are Structured and Operate w/ Reza Khadjavi 🔂 17.03.2022 59:11
In today’s episode, Kunle is joined by Reza Khadjavi, CEO of Motion , a platform that supercharges your creative testing and reporting workflow from Ads Manager so you can focus on scaling creatives that convert. Gone are the days when you could scale ad campaigns using just 3-4 images as creatives. The competition for attention and eyeballs has gotten so intense that stopping the scroll is easier...
S06 EP65: 🇺🇦 Ukraine: How the eCommerce Industry Can Help w/ Paul Okhrem 13.03.2022 30:41
In today’s episode, Kunle is joined by Paul Okhrem, Founder of ELogic Commerce , a Ukraine-based company that services omnichannel brands to deliver eCommerce solutions to serve different markets. A sudden change in a nation can disrupt any industry and eCommerce is no exception. As the east of Ukraine plunges into chaos, a western Ukraine-based business that focuses on growing their client’s eC...
S06 EP64: Building a Future-Proof Attribution Framework w/ Matt Bahr 10.03.2022 48:52
In today’s episode, Kunle is joined by Matt Bahr, Co-Founder EnquireLabs , a technology company that focuses on customer insight to improve operations, products, and marketing to better serve customers. For D2C brands, fulfilling an order should not be the end of customer transactions. In order to get returning and new customers, a brand must also focus on post-purchase. One way to do that is to...
S06 EP63: The Subscription Commerce Advantage w/ Evan Padgett 03.03.2022 1:13:18
In today’s episode, Kunle is joined by Evan Padgett, Co-Founder & COO of Stealth Venture Labs , an incubator for growing eCommerce businesses and a company that works in the acquisition and growing eCommerce brands. Every small brand goes through the hoop of the needle to ensure their growth is steady but there will come a time when that brand exceeds what you can handle with a handful of peop...
S06 EP62: Conversion Research: The Goldmine for Increasing eCommerce Revenue w/ Rich Page 24.02.2022 47:02
On today’s episode, Kunle is joined by Rich Page, CEO & Founder of Rich Page: Website Organizer , a company that helps websites increase conversion rates and sales. Websites have many benefits including providing your customers with the best user experience (UX). With satisfied customers, you get guaranteed converts. A pretty website isn’t enough to drive in traffic. What you need is a website...
S06 EP61: Digging Into Lifetime Value and Customer Acquisition Cost w/ Paul Orlando 17.02.2022 45:13
In today’s episode, Kunle is joined by Paul Orlando, Founder of Startups Unplugged , a startup accelerator and incubator that helps companies generate more revenue and enables different communities to attract new businesses. As a data-driven person, Paul Orlando strategizes according to data and numbers, and with that, he comes up with different approaches on how to get ideal closing customers. P...
S06 EP60: Helping Amazon Sellers Strategize and Maximize their Exit w/ Josh Dittrich 10.02.2022 34:48
On today’s episode, Kunle is joined by Josh Dittrich, Founder and VP of Branded Seller , a company that helps brands maximize their exit through selling without brokers, going the DIY route, and helping brands point the needle to where their product’s market is. Entrepreneurs want to make the most of their hard work. While exiting from a D2C business can be particularly difficult for a seller es...
S06 EP59: Octillion is Helping Commerce Founders Preserve and Build on their Brands’ Legacy at Exit w/ Ayo Disu 03.02.2022 34:48
On today’s episode, Kunle is joined by Ayo Disu, Kunle’s Co-Founder at Octillion Capital Partners , an acquisition company looking for diamond in the rough eCommerce, direct-to-consumer, and marketplace businesses. After building a successful business, founders sometimes find themselves wanting to sell. This could be because they want to do something more meaningful for them, or because they are r...
S06 EP58: How OpenStore is Providing Instant Exit Liquidity to Shopify Brands w/ Michael Rubenstein 27.01.2022 42:36
On today’s episode, Kunle is joined by Michael Rubenstein, Co-Founder and President of OpenStore . Michael has spent the past two decades building iconic companies in the digital marketing and digital advertising space. His new business, OpenStore, is unique in that it provides direct-to-consumer eCommerce merchants with instant liquidity. The past decade has led to explosive success for a lot of...
S06 EP57: The Outlook for eCommerce in 2022 w/ Mike Shapaker 20.01.2022 39:40
On today’s episode, Kunle is joined by Mike Shapaker, CMO at ChannelAdvisor , an SaaS company offering businesses a centralised platform to streamline operations, expand to new channels and grow sales. With the full-blown expansion of eCommerce and democratisation of Martech, businesses are in a race to be everywhere their customers are. And the ever-shifting privacy landscape has made it all the...
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