2X eCommerce Podcast

My guest on today’s show is André Morys ; the founder of Web Arts AG  - one of the largest and a leading world class Conversion Rate Optimization (CRO) agency based in Frankfurt, Germany. With leading global brands like: C&A, Konica, Minolta, Sage Accounting, O2 and Monsoon as clients. If you have attended any major Conversion Rate Optimisation conference in Europe, then you will most likely h...

If you haven’t implemented an email marketing strategy for your store yet, you’re missing out big time. A properly-implemented email marketing campaign can lift revenue by as much as 50%. With that sort of potential, it boggles my mind how many mid-tier etailers that don't do email marketing. My guest on today’s show is John McIntyre who is also called the Auto Responder Guy - for good reason. Joh...

How should you structure your marketing campaigns for the upcoming holiday selling season? On this episode of the 2X eCommerce Podcast Show, I shed a 6 step framework to use to sell more this holiday season for: - Black friday - friday after thanksgiving - Super saturday - Panic Saturday is the last Saturday before Christmas - Cyber Monday or Green Monday - 2nd monday in December - best sales day...

When it comes to Ecommerce Loyalty programs; one SaaS company seems to be leading the pack: Sweet Tooth (https://www.sweettoothrewards.com/). They deliver some of the highest quality content on customer retention and customer lifetime value. A name seems to pop up everytime I read their brilliant content: Alex McEachern; a customer retention expert and one of the top ecommerce loyalty marketing ex...

What is the single most important thing I should be doing right now to prepare for the upcoming holiday selling season? The single most important thing to do right now is to have a thorough analysis of your performance from last year's holidays; for Black Friday, Cyber Monday and pre-Christmas. Outline and section out your analysis as follows: 1. Stock control and management, 2. Traffic 3. Marketi...

I talk with Nate Holzapfel, the founder of Mission Belt, a micro-adjustable belt that was successfully pitched and funded by Daymond John on the US TV show Shark Tank. We talk about the effect of Daymond and Shark Tank on business; prior to show, Mission Belt sold $39,000 in 3 months and after the show, $1million in 3½ weeks, and now turns-over multi-million dollars ever since. We discuss this com...

Selling other brands is a challenge but can still be rewarding. This is a follow on talk from episode 30: What Kind of Ecommerce Business Are You Building? Where I provided the only two routes to selling online: Sell products from a range of brands Vs designing, inventing, developing, manufacturing and sell ‘direct-to-consumer’ (D2C). In this episode, I explore various tactics you can employ as a...

Aihui Ong 爱慧 (pronounced as I-WE) is the founder and CEO of a Silicon Valley based subscription ecommerce snack business most of our U.S listeners will have heard off: Love With Food. For as low as $10/month, Love with Food provides organic or all-natural snack boxes on a monthly subscription basis. These boxes tend to be packed with hard to find snacks that are typically not in grocery stores -...

Today’s show is particularly quite exciting: that is because if you are signed up to my newsletter, you'll know by now how I bang on about how fundamental repeat customers are to achieving ecommerce success - and how repeats customers are truly the lifeblood of most ecommerce businesses. So, I did some digging around for Ecommerce customer retention platforms and came across Ometria (https://www.o...

There are two major routes in the business of online retail, you either: Sell products from a range of brands and in other words ‘curate’ a range and offering of products for your target market. You’d most likely be a specialist i.e. like a store selling only high end headphones, or wooden floors or affordable leather goods. Margins are typically slim in this instance and you’d find that Amazon do...

Lost My Name (https://www.lostmy.name/) is a London based digital publishing and ecommerce start-up, that has sold close to 600,000 copies of a single personalised book titled: “The Little Boy/Girl Who Lost His/Her Name" to 136 countries in just 3 years. They had the highest ever valuation on Dragons Dens (for U.S. listeners, this is the UK equivalent of Shark Tank). The have grown by a staggering...

This is my third and final interview with CPC Strategy - the paid search management agency with a specialist focus in retail. This time we talk about Facebook Marketing for Ecommerce (and YES, Facebook advertising traffic does convert). We cover: - The various types of Facebook advertising campaigns specific to retail - How to set up your Facebook advertising campaigns - What the low hanging fruit...

How do you find; not just a good magento developer but a great one? In this episode, I am going to be talking with the Chief Technology Officer of a Magento development agency (Envalo) who is Magento Certified as well as a Co-author of a book titled: "Magento for Developers". He will flesh out what it takes to hire and retain in-house or freelance Magento developers and Magento development agencie...

This is the 2nd of a 3-part series with CPC Strategy - the paid search management agency with a specialist focus in retail. This episode is dedicated to how to effectively run Amazon Product Advertising campaigns and why it must not be ignored as a paid customer acquisition channel in e-commerce. We cover pretty much everything retailers need to know about AMAZON ADVERTISING today. Stay tuned and...

More and more UK consumers are shopping online and they increasingly expect retailers to provide more convenient delivery options to accommodate their busy schedules. In fact, the three-hour delivery window has now become a standard expectation among the majority of UK shoppers, according to new research* carried out by Honeywell. Jeff Taylor is the Transport & Logistics Director at Honeywell...

I am SUPER excited to have Nir Eyal with me on the 2X eCommerce Podcast show today! Nir is the author of New York Times best selling book about consumer psychology and technology: Hooked: How to Build Habit-Forming Products. He is a prominent figure in the silicon valley startup scene with specialist expertise in product development and consumer psychology Nir’s HOOKED model fleshes out the BUILD...

On today’s episode we talk MONEY….MONEY….MONEY. By that I mean raising CAPITAL for ECOMMERCE. I am going to be speaking about the current options available beyond Family and Friends: RAISING SEED CAPITAL FROM ANGEL INVESTORS and CROWDFUNDING from a VETERAN ENTREPRENEUR: Marvin Weinberger, who has just surpassed his KICKSTARTER GOAL BY ALMOST 500%. Marvin is a serial entrepreneur, an inventor and e...

Hope you enjoyed Part I of the AdWords for eCommerce interview with Jeff Coleman of CPC Strategy. In Part 2 of interview we speak in depth about Remarketing, Text Ads, Day to Day Campaign Management and Jeff's Favourite Tools for campaign management. Remember to grab a pen and paper to take notes! More about Jeff: Jeff is the Director of Retail Search at CPC Strategy and also oversees the Structur...

This is the first part of my AdWords for eCommerce interview with Jeff Coleman, Director of Retail Search at CPC Strategy. CPC strategy are a well respected paid search management agency with a specialist focus in retail. In the part of the interview we will speak in depth about Google Shopping Ads or Google Product Listing Ads (PLA). We cover pretty much everything retailers need to know about Go...

We are talking about harnessing Personalisation and Machine Learning to Upsell and Cross Sell more Products in an online retail context. Saurabh Nangia - the Founder and CEO of TargetingMantra - a SaaS based personalization and targeting platform that enables small and medium sized e-commerce companies cross-sell, and up-sell, like Amazon. Saurabh has an MSc in Machine Learning, 5 patents pending...

Paul Pinder is my guest on today’s show: he is in his early 50s and is a co-founder of a Nottingham, UK based online retail business: boardsdirect.co.uk. He started Boards Direct, which sells whiteboards and noticeboards just 5 years ago with a capital outlay of £2,000 (or $3,000) and is now geared to turning-over £3 millions (or just under $5 million) this financial year with no overdrafts, loans...

How can online retailers drive up both Average Order Value (AOV) and Sales Conversions with Pre-Sales Live Chat? How can online retailers use and leverage firsthand feedback from shoppers through live chat? Should you be using video live chat? My guest on today’s show Joel Feldman, a Co-Founder of Proonto (https://proonto.com/): the first online marketplace that connects eCommerce websites with Sa...

What exactly is the OPTIMAL Checkout experience in a device agnostic world? How can you reduce checkout friction and drive up average order value on not just desktop computers but also tablets and mobile devices? My guest on today’s show Rick Wilson, is the President of Miva (http://www.miva.com/), an eCommerce SaaS platform with over 12,000 active stores. He takes us through the optimal shopping...

If shopping cart and checkout optimisation is of interest to you then you have to listen in to this show! My guest on today’s show is Niklas Adalberth; the cofounder of Klarna (https://klarna.com/), a Swedish based ecommerce checkout solution that aims to reduce checkout friction on desktop and mobile devices. Niklas takes us through eCommerce checkout best practises as well as how his company's v...

What’s more important: driving more traffic or improving conversions? How do you find and fix areas in your store and ecommerce funnel leaking money? What is a detailed and definitive way of carrying on conversion optimisation and split test on an ecommerce site? My guest on today’s show; Peep Laja runs one of the most popular CRO blogs out there as well as a CRO agency: conversionxl.com. He’s goi...