2X eCommerce Podcast

Tristan Handy is the Vice President of Marketing at RJ Metrics , a business intelligence platform for SaaS and e-commerce businesses.  Last year on Episode 9 , I interviewed Tristan on RJMetrics' 2015 Ecommerce Growth Benchmark Report. In that episode, Tristan introduced the concept of scale from an ambitious standpoint and it was a turning point for me and for the direction of the show. Tristan r...

Bryan Eisenberg is the Founder & CMO of Ideal Spot - a web-based, commercial real-estate mapping and analysis suite. IdealSpot helps retailers find their ideal retail location utilizing machine learning algorithms akin to retail location data analysis experts.   Its machine learning algorithms utilizes deep learning analysis of over 15,000 data points such as demographics, psychographic, searc...

My guest on today's show is Igor Shoifot. Igor is here to talk about his experience as a VC investor and to offer insights about how to entice VC investors like himself to 'fall in love' with your ecommerce startup. Igor Shoifot is based in Silicon Valley and is an investment partner at TMT Investments  who have about 40 companies currently in their portfolio. Independently, Igor is an investor, b...

So my guest on today’s episode goes by the name of Paul Rouke.  Paul runs the UK’s #1 Conversion Rate Optimisation (CRO) Agency.  This is not just fluff…this is EARNED…and here’s why. Their client list includes:   - outdoor wear brand: North Face - travel search engine - Skyscanner - footwear retailers - Schuh - the UK’s #1 appliances ecommerce site - AO.com   thats not all…they’ve worked with:  ...

If you operate in a competitive ecommerce segment - have you ever wondered how to track and monitor your competitors’ prices? My guest on today’s episode, Burc Tanir is a co-founder of a company that does just that! Prisync is a SaaS based price tracking platform that tracks competitor prices and stock levels.     ★ Support this podcast ★

I'm super excited to welcome today’s guest - Julie Fredrickson. She is the CEO & co-founder of Stowaway Cosmetics ( https://www.stowawaycosmetics.com/ ) - a venture backed direct to consumer and potentially disruptive cosmetics company that retail their own-brand 'right-sized makeup' that are half the size and half the price of conventional cosmetics. I brought Julie on to discuss how she went...

I super excited to introduce today’s guest: Dimitri Semenikhin. He is my first non-ecommerce guest in the traditional sense of ecommercebut has a LOT to share today with us about influencer marketing on InstagramThat is because his Yacht portal - called Yacht Harbour has garnered 42,100 followers and counting on Instagram since 2014.He is a 20 year entrepreneur born in Moscow, raised in Monaco cur...

Happy New Year's Eve - this is 2015's last episode! At the start of the year I made some bold predictions about the outlook of ecommerce in 2015 . To be more precise, I made 11 predictions. Whilst a few of my predictions missed the mark, I was quite surprised to hit the mark on most predictions. Here is how I fared... 8 of my 11 predictions saw the light in 2015. Not too shabby... ★ Support this p...

Chad Ledford has founded and exited a successful ecommerce business and is a Co-Founder and COO at AddShoppers  - a social media referral SaaS platform. He is a proven expert in digital marketing & Conversion Rate Optimisation (CRO).  On this episode, he talks us through how to turn your customers into advocates and then influencers. He also talks us through the key conversion types you should...

Vitaly Gonkov is the Chief Marketing Officer at MageWorx ,a fast-growing Magento extensions and solutions company that develops a full range of Magento extensions used on 30,000+ Magento stores worldwide. I personally recommend one of their technical SEO extensions called, SEO Suite Ultimate  to clients because of its exhaustive feature-set for technical SEO deployment. I invited Vitaly to today's...

My guests on today’s show are: Jennifer Chong and Roman Khan, the co-founders of a Luxury Direct to Consumer (D2C) consumer fashion brand that launched their business and raised capital through crowdfunding...They managed to raise over $180,000 on INDIEGOGOand then went unto KICKSTARTER to raise more capital and doubled(YES DOUBLED) what they raised on INDIEGOGO by raising $360,000 just over a yea...

So lets rewind back to Episode 49 , when I had Will Tjernlund on the show to talk about the LEAN way of starting and growing a Fulfilled By Amazon Private Label Ecommerce Product Business….you will recall that Will worked with his Brother Andrew for 2 years where they both managed to scale an Amazon business from $1.2m to $8m.   TODAY - I have with me on the show ANDREW TJERNLUND…Will’s brother to...

On this episode, Kunle covers how to go about growing your Fashion ecommerce business - and NO don't do it via Google AdWords or SEO. Focus on brand building targeted at your target customers. Listen to the show to find out more! This episode's show notes can be read on http://2xecommerce.com/podcast/   Message from Our Sponsors: This episode is brought to you by Remarkety . Remarkety is an email...

2X eCommerce’s first roundtable discussion: today’s discussion is all about about the Magento 2.0. We talk about it's evolution, feature set and upgrading. On today’s roundtable, I have on the panel: - Michael Bower - CEO of Sellry in Colorado, United States- John Arroyo - Founder & CTO at Arroyo Labs in Los Angeles, United States John is a software developer and entrepreneur. He started Arroy...

I recently came across an interesting survey commissioned by BloomReach: they found that 44% of online shoppers in the U.S. began their ecommerce product searches on Amazon.com.  Then only 34% of online shoppers use search engines such as Google And the remaining 22%of online shoppers go directly to retailers websites    Google ecommerce position at the moment does not looks very good, because it ...

My guest on today’s show is Will Tjernlund. Will and his brother Andrew sold $6 million worth of products on Amazon.com in 2014. The year before, 2013, they sold around $1.2 million on Amazon. And in 2012 about $350,000  This was just a year after Will's graduation from the University of Minnesota, doubling the business’ full-time headcount from one to two as a 2-person business...! He has just re...

In 2011 when Jameson Morris was just 22 he co-founded Conscious Box with a $10,000 student loan. Conscious Box as most of our U.S listeners know is one of the biggest players in the subscription box ecommerce space. Jameson exited conscious box due to the complications of VC funding and having learnt never to use outside funding to launch a subscription commerce business, he went unto found multip...

7 years ago, right in the heat of the 2008 recession, Chad Rubin took over his parents' failing vacuum brick and mortar business and converted it to an Ecommerce and Amazon Private Label business called Crucial Vacuum  selling own-branded vacuum spare and accessories such as: vacuum bags, vacuum rollers, vacuum hoses, vacuum filter and vacuum belts.    Over time, he has turned Crucial Vacuum into...

I am quite excited to introduce today’s guests: Randy and Angie Stocklin. They are a husband and wife team that run an ecommerce business called One Click Ventures . One Click Ventures owns and operates 3 eyewear brands: Readers.com (cheap prescription glasses) felix + iris (premium prescription personalised try-before you buy) Sunglass Warehouse  (cheap sunglasses less that $20) They started thei...

On today’s show I have with me Katie DeCicco, the Founder and CEO of Celebration Saunas  - a fast growth online retailer of infrared saunas. I brought on Katie to this episode to share her remarkable ecommerce journey she started in a little less than a year and half ago. She is a rare to find solo-ecommerce entrepreneur. YES, she is the sole employee of her ecommerce business that has surpassed $...

Black Friday (November 27th) through to Cyber Monday (November 30th) are the biggest shopping period of the year. In the UK, this coming Black Friday is predicted to be the first ever £1 billion shopping day. And in the U.S, a staggering $80 billion has been forecasted to be spent over the Black Friday weekend into Cyber Monday! In this webinar taking place on Wednesday, 30th September at 4pm GMT...

Yale Zhang is a co-founder of Clinical Guard , a health and personal care device distribution business that generate 80% of their sales from Amazon.com and the remaining 20% from their website.   They are a multi-million dollar 7-figure ecommerce business that have predominantly sold through amazon since 2008:   Yale talks to us about: - How they have managed to grow their business on amazon - How...

According to a VentureBeat article : Mid-Sized businesses get an average ROI of 246% percent from Email Marketing - in Online Retail, this average might be higher. The devil however is in the detail….because the success of email marketing campaigns is down to execution. Well, my guest on today’s show is here to tell us exactly how. Max Katsarelas, is an email marketing automation expert and the Di...

There are pretty much only 3 ways to drive more sales and grow your online retail business: Drive in more targeted traffic (customer acquisition), Increase the frequency of purchase (customer retention) and Getting customers to spend more when they shop (increase average order value) I am going to extensively take you through point #3: Getting your customers to spend more when they shop on your si...

Today's show is a solo show! I'm sharing tactics that you can employ in your online brand building and domain authority building strategy. With an SEO background, all of these tactics are proven tried and tested ways of building an ecommerce brand online that double-up as link acquisition activity as by-product (after brand reach to PEOPLE).  I start off with the core SEO metrics that you must und...