Kunle Campbell
2X eCommerce Podcast
Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test. Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the...
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Episodes
SE2 EP07: Influencer Marketing: knowing the Difference between Affiliates, Collaborations and Brand Ambassadors 02.01.2017 24:25
Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… So Today’s show is about…Influencer Marketing: knowing the Difference between Affilia...
How this E-Liquids Product Business grew from 0 to a 6-Figure a Month in Revenue Business in 18 Months [Physical Product Podcast EP:03] 31.12.2016 34:00
Nick Warrender, a millennial serial entrepreneur and founder of Lifted MFG, specializes in e-commerce sales of electronic cigarette goods; helping individuals break the deadly chains of cigarette smoking by offering an alternative method proven to be 95% more healthy and 40% less expensive. He launched Lifted MFG with $900.00 in 2015, selling to retail chains and direct to consumers worldwide and...
SE2 EP06: The Importance of Google Shopping in Fashion eCommerce 26.12.2016 24:44
Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… So Today’s show is about…why you should focus on optimising your mobile checkout firs...
SE2 EP05: The Essence of a Brand story - case in mind…KFC and my wife 19.12.2016 18:37
Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… So Today’s show is about…why you should focus on optimising your mobile checkout firs...
Brand Authenticity, Selling Direct to Consumer and Gaining PR Traction [Physical Product Podcast EP:02] 14.12.2016 41:35
Hi everybody, welcome to the Physical Product Podcast, part of the 2x eCommerce podcast and today, we’re going to be talking about brand authenticity and launching from zero to a significant amount of sales that actually brings in traction. I will not talk too much, I have with me, Scott Gabrielson, founder of Oliver Cabell. A minimalist high-end bag and accessories company that launched less than...
SE2 EP04: Essential Elements in Your Ecommerce Checkout (hint: focus on MOBILE) - PART 2 12.12.2016 16:25
Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce ORI teach you about specific MARKETING tactics geared to helping your sell more in your online store… So Today’s show is about…the most important elements to have in your mobile checkout i...
SE2 EP03: Essential Elements in Your Ecommerce Checkout (hint: focus on MOBILE) - PART 1 05.12.2016 17:14
Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce ORI teach you about specific MARKETING tactics geared to helping your sell more in your online store… So Today’s show is about…why you should focus on optimising your mobile checkout first...
How Established Brands Can Launch and Leverage Amazon w/ Kiri Masters [Physical Product Podcast EP:01] 01.12.2016 45:01
PLEASE subscribe to the SoundCloud channel: https://soundcloud.com/physicalproductbusiness/ Watch this podcast on YouTuba and please subscribe to the new channel: https://youtu.be/tytVvMnAzEA My guest on the inaugural episode of the Physical Product Business podcast is Kiri Masters — she is the founder of Bobsled Marketing an agency focused on launching and optimising product listings of establi...
SE2 EP02: Shopping Cart Recovery with Facebook 28.11.2016 9:35
Welcome to 2X eCommerce the ecommerce marketing growth podcast where you ask questions and I, Kunle Campbell...answers them. I have been working with shopping cart recovery campaigns via Facebook for a while and the great thing is that it works. It is a dirt cheap way of squeezing sales from undecided shoppers. It will not necessarily generate masses of sales but rather trickles that might h...
SE2 EP01: We are in the business of creating HAPPINESS [REPUBLISHED] 22.11.2016 14:57
WE HAD TO REPUBLISH THIS EPISODE BECAUSE THERE WAS AN ERROR IN THE LAST EPISODE. Welcome to 2X eCommerce the ecommerce marketing growth podcast where you ask questions and I, Kunle Campbell...answers them. Also hear from proven marketing growth experts who are number 1 or number 2 in specialist areas of online retail marketing. - People buy products to transform their lives - Fulfil their...
SE2 EP01: We are in the business of creating HAPPINESS 21.11.2016 9:51
Welcome to 2X eCommerce the ecommerce marketing growth podcast where you ask questions and I, Kunle Campbell...answers them. Also hear from proven marketing growth experts who are number 1 or number 2 in specialist areas of online retail marketing. - People buy products to transform their lives - Fulfil their emotional needs Lets talk about cars: Low end of the scale - skoda (happiness...
2X eCommerce SEASON 2: We are back! 16.11.2016 9:51
It's been quite sometime - but I am back with 2X eCommerce....SEASON 2. Hear why I had to take a break and what SEASON 2 will look like. Welcome to 2X eCommerce – the ecommerce marketing growth podcast where you ask questions and I, Kunle Campbell...answers them. Also hear from proven marketing growth experts who are number 1 or number 2 in specialist areas of online retail marketing. So, I...
EP 76: This is what happens when Kim Kardashian Endorses Your Brand - LuMee case 24.05.2016 55:31
INFLUENCER MARKETING is THE HOT topic in MARKETING TODAY. If you are not doing influencer marketing, then your marketing is not deemed to be at the cutting edge. This particularly applies to the B2C (business to consumer) brand space. My guest on today’s show is playing at the very pinnacle of the INFLUENCER MARKETING space: celebrity endorsements. He has had Kim Kardashian on several occasions us...
EP 75: Link Building Tactics for Ecommerce Websites 05.05.2016 36:56
HELLO - Today's show is a Rerun of the solo show published back in September 2015! I shared tactics that you can employ in your online brand building and domain authority building strategy. With an SEO background, all of these tactics are proven tried and tested ways of building an ecommerce brand online that double-up as link acquisition activity as by-product (after brand reach to PEOPLE). I s...
EP 74: EVELO Sell Innovative Electric Bikes Direct to Consumer (D2C) w/ Boris Mordkovich 26.04.2016 57:10
As you are aware - I LOVE the concept of selling direct to consumer and owning a brand in general as against selling a range of other manufacturers’ brands. I especially LOVE direct to consumer product businesses when they go against the grain to disrupt an entire industry. my guest on today’s show has done exactly that with his electric bike company he co-founded with his brother called EVELO. it...
EP 73: How an Accidental Entrepreneur Taped up Ecommerce & Amazon Success - Kevin Mahoney, FindTape.com 19.04.2016 1:05:52
My guest on today’s show is an accidental ecommerce entrepreneur and a programmer / developer at heart. He is the founder of FindTape.com .He stumbled into ecommerce after an initial rejection to build a website for a an adhesive tape distributor. We went unto build a dropship ecommerce store that was supplied by this distributor. After about 3 years moonlighting, he hit the $1m revenue milestone...
EP 72: How David Braun Built an 8-figure Digital Products Business - TemplateMonster 07.04.2016 1:06:37
I am joined by co-founder of TEMPLATE MONSTER ...David Braun a website templates marketplace that features over 46,000 designs for Magento, Drupal, WordPress, PrestaShop, Joomla, WooCommerce David has quite an interesting story as well as tips for managing and scaling a digital products ecommerce business to 8 figures. Template Monster was founded back in 2002…so is 14 years old Dave has gathered...
EP 71: Sell Products with High Barriers to Entry on Amazon w/ Higher Tea’s Sophie Howard 31.03.2016 1:04:38
Continuing this month’s Amazon Seller Success Series is Sophie Howard, a mother of 2 that bootstrapped her way to sell over $1.5million worth of products in only 18 months on Amazon whilst having a full time job. Her newest Amazon venture is Higher Tea , a brand of premium teas called which launched less than six months ago yet already making a round in front of Hollywood stars. Going directly aga...
EP 70: Solopreneur Profitably Selling £1m+ a year on Amazon UK with Retail Arbitrage & Private Label w/ Saj Gilani [PART 2] 22.03.2016 1:09:58
This is part two of my interview with Saj Gilani. As you recall, our first UK-based expert Amazon seller to the show, Saj started selling on Amazon in 2011 with only £300 pounds and a 37.5% APR credit card. Fast-forward four years on and he's running a seven-figure Amazon business split between private label and retail arbitrage. He has also co-founded and is managing and consulting four other Ama...
EP 69: Solopreneur Profitably Selling £1m+ a year on Amazon UK with Retail Arbitrage & Private Label w/ Saj Gilani [PART 1] 17.03.2016 1:09:13
My third guest on this month’s Amazon Seller Success Series is Saj Gilani, our first UK-based expert Amazon seller to the show. Saj started selling on Amazon in 2011 with only £300 pounds and a 37.5% APR credit card. Fast-forward four years on and he's running a seven-figure Amazon business split between private label and retail arbitrage. He has also co-founded and is managing and consulting four...
EP 68: How this Duo Built Two Thriving 7-figure Amazon Businesses by being AUTHENTIC --- Muscle For Life and Legion Athletics 10.03.2016 1:11:51
Today’s guest is a bestselling fitness author and creator of MuscleForLife.com and Legion Athletics .His scientific approach to building muscle and losing fat has helped thousands of people build strong, lean, muscular, and healthy bodies. His ‘Muscle for Life’ books in healthy and fitness niche sell to the tune of over $1M each year on Amazon and His supplement business Legion Athletics does abou...
EP 67: Advise from Yagoozon, 8-figure Amazon Sellers: OWN the Supply of your Products to ensure good margins on Amazon 03.03.2016 1:11:53
March Amazon Seller Success Series (Guest #1): Justin Ligeri is the founder of Yagoozon : the fastest growing online retailers of toys, costumes and party accessories on Amazon.com to date. Here are some figures to give you an idea of the level of scale Yagoozon has been able to achieve over 5 years: Yagoozon was founded in 2010 with a $50 cash loan; By the end of 2011, revenue skyrocketed to $4.5...
MARCH Amazon Seller Success Series on 2X eCommerce 01.03.2016 11:57
Happy New Month folks! Today kicks off the launch of the March Amazon Seller Success Series....each week in the month of March, I will be interviewing an Amazon retailer that has seen success at either scale or magnitude. By scale, I mean profitable businesses selling $10m or more on Amazon per annum and by Magnitude I mean businesses that hit the $2m or more in revenue from Amazon in less than 2...
EP 66: How Bikini Luxe Drive Sales from Social Media Content through Influencers w/ Candice Galek 23.02.2016 1:20:25
Bikini Luxe was founded by Candice Galek - who is also fondly known as the 'bikini geek' . In just two years, she has managed to garner a huge social media following for her ecommerce brand - Bikini Luxe with a social media reach totalling 250,000 in 2015. Influencers on Instagram, YouTube and Fashion Bloggers have enabled Bikini Luxe receive a direct return on investment on social media. Their u...
EP 65: IG Shoutout Network - Instagram Influencer Marketing 19.02.2016 37:12
Today show is all about INFLUENCER MARKETING on Instagram! I am joined by Simon Heit, the Founder of IG Shoutout Network - a pioneering first of its kind, INSTAGRAM MARKETING PLATFORM. IG Shoutout Network is the place to grow your brand on Instagram. IG Shoutout Network sells promotional ad space on Instagram as a marketplace platform. Creators, producers, brands, and individuals can purchase shou...
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