Kunle Campbell

2X eCommerce Podcast

Business EN ↓ 540 episodes

Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test. Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the...

Author

Kunle Campbell

Episodes

SE2 EP20: Instagram Fashion Ecommerce 12.06.2017 16:10

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… ----------- This episode is based on the Bloomberg article ' Instagram Killed the R...

EP14: TrueFacet a 'Controlled eCommerce Marketplace' that Handles & Vets Physical Products 13.04.2017 47:54

TrueFacet is a New York-based online marketplace for authentic pre-owned designer watches and jewellery from the most luxury of brands like Cartier, Bulgari, Patek Philippe, and Van Cleef and Arpels. Tirath Kamdar, CEO and Co-Founder of TrueFacet discusses how himself and his team are building a 'controlled' eCommerce marketplace for luxury physical products. Tirath has over a decade of experience...

SE2 EP19: QUALITY OF INFORMATION YOU CONSUME 10.04.2017 18:45

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… ----------- Steps to solve a problem or get into something new 1. Read at 2-4 books...

How this Marketer 10X'd Product Sales with the Classic 4P's of Marketing Framework [Physical Product Business Podcast: EP13] 06.04.2017 50:48

PLEASE SUBSCRIBE TO THIS CHANNEL: if you enjoyed the interview. We are also on YouTube, here is where you can SUBSCRIBE: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g --------------------------------------------------------------------------------------------- On this episode, we are joined by Trevor Longino; he was the Head of Marketing & PR at a video games online retail store, GO...

How Selling to Retailer Chains Scales the Growth of Your Physical Product Brand [Physical Product Business Podcast: EP12] 30.03.2017 52:45

PLEASE SUBSCRIBE TO THIS CHANNEL: if you enjoyed the interview. We are also on YouTube, here is where you can SUBSCRIBE: www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g --------------------------------------------------------------------------------------------- Yohan Jacob is the President and Founder of Retailbound, Inc., a full-service retail consulting agency based in Chicago. He has been con...

SE2 EP18: eCommerce SEO, 14 Link Building Tactics [♻️ recycled] 27.03.2017 36:56

HELLO - Today's show is a Rerun of an episode originally published back in September 2015! I shared tactics that you can employ in your online brand building and domain authority building strategy. With an SEO background, all of these tactics are proven tried and tested ways of building an eCommerce brand online that double-up as link acquisition activity as a by-product (after brand reach to PEOP...

How this Entrepreneur Built a Thriving Vodka brand with NBA Player Dennis Rodman [Physical Product Business Podcast: EP11] 23.03.2017 32:16

PLEASE SUBSCRIBE TO THIS CHANNEL: if you enjoyed the interview. WATCH THIS INTERVIEW ON YOUTUBE: https://youtu.be/TrZW1-9DV68 --------------------------------------------------------------------------------------------- I often get questions about how to partner up with celebrities and brands for endorsement deals and merchandised products. What better way to answer them than to invite an entrepre...

SE2 EP17: Categories of Ecommerce Business Models 20.03.2017 21:40

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… ----------- What Kind of eCommerce Business do you run or intend to run? Creating a...

How this YouTuber Spun off a 7-figure Beauty Product Business (BANISH) from Videos [Physical Product Business Podcast: EP10] 16.03.2017 29:51

PLEASE SUBSCRIBE TO THIS CHANNEL: if you enjoyed the interview. WATCH THIS INTERVIEW ON YOUTUBE: https://youtu.be/Cc1XQG_itAI ----------------------------------------------------------------------------------------------- Daisy Jing started out as a YouTuber without any intentions of building a physical product business. She set up a YouTube channel to connect to the people that are more like her....

SE2 EP16: Rethinking the eCommerce Growth Triangle - The eCommerce Growth Pyramid 13.03.2017 18:26

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… ----------- On this episode: I talk about the eCommerce Growth Triangle. It is a fr...

My Baby’s Heartbeat Bear: How to Think outside of the Box with an Emotional Product [Physical Product Podcast EP:09] 09.03.2017 41:32

PLEASE SUBSCRIBE TO THIS CHANNEL: if you enjoyed the interview. WATCH THIS INTERVIEW ON YOUTUBE: https://youtu.be/pWMQvFNVNqI --------------------------------------------------------------------------------------------- On today’s episode, we are joined by Purusha Rivera, founder of My Baby’s Heartbeat Bear. A very brilliant line of products that lets expecting parents record their baby’s heartbea...

SE2 EP16: Why Video Marketing Gives You An Edge Over Competitors (PART 2) 06.03.2017 18:29

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… ----------- On this episode: I talk about why video marketing is KEY in your marketin...

What this Entrepreneur Learnt after his Sports and Energy Drink Product Failed [Physical Product Podcast EP:08] 02.03.2017 58:21

WATCH THIS INTERVIEW ON YOUTUBE: https://youtu.be/jFYa1gGhjuM ------------------------------------------------------------------------- After almost a decade in the sports and energy drink industry, Tyler Benedict turned his passion for travel, bicycles and tech into Bikerumor.com, the world's largest, most popular cycling tech blog. Now, he's taking the lessons learned and his global connection t...

SE2 EP15: Why Video Marketing Gives You An Edge Over Competitors (PART 1) 27.02.2017 17:54

Movie & Entertainment Licensing for Physical Products: Getting Disney, Sony, DC, Marvel [Physical Product Podcast EP:07] 23.02.2017 1:04:03

Hi everybody, welcome to the Physical Product Podcast, part of the 2x eCommerce podcast and today episode we are joined by Mark Politi, a Licensing and Marketing Expert. Mark has worked on over 175 Feature Films, TV Shows and Video Games such as Star Wars, Star Trek, Batman, Spiderman, X-Men, The Simpsons, The X-Files, Looney Tunes and Animaniacs to name a few. Mark Politi has worked on some of...

SE2 EP14: Emotional Buying and Selling - How to Leverage Marketing through Paid Social Media 20.02.2017 16:59

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… ----------- On this episode: we cover how marketing has evolved from intent based (fu...

Brand Licensing ~ How Elyse Successfully Launched Products for House of Marley, Four Paws [Physical Product Podcast EP:06] 16.02.2017 39:41

Hi everybody, welcome to the Physical Product Podcast, part of the 2x eCommerce podcast and on today’s episode, I am joined by Elyse Kaye, founder of AHA! Product Solutions and an expert in developing physical products from concept right through to hitting shelves at retail stores. She is now the founder of Bloom Bras - a supportive and comfortable sports bra that does not feel like a suit of armo...

SE2 EP13: How to Carry Out Competitor Analysis Effectively 13.02.2017 22:03

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… ----------- On this episode: we cover how to carry out competitor analysis in the fol...

How Food brand, Slawsa was Launched into 8,000 Grocery Chains & Restaurants [Physical Product Podcast EP:05] 09.02.2017 51:10

Hi everybody, welcome to the Physical Product Podcast, part of the 2x eCommerce podcast and on today's show we welcome Julie Busha the founder of Slawsa, a hybrid cabbage cased relish that combines coleslaw and salsa. Presently, Slawsa can be found in 8,000 retail stores all across U.S. and Canada including restaurants and food joints. This is a 100% bootstrapped product that was bootstrapped by J...

SE2 EP12: The TOP SEO + CRO Conferences to attend in 2017 06.02.2017 30:34

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… ----------- On this episode: Following the previous episode on digital marketing conf...

SE2 EP11: The TOP eCommerce Conferences and Expos to attend in 2017 30.01.2017 28:35

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… ----------- On this episode: Jørgen reached out to me on Twitter asking me what ecomm...

Using Direct Marketing Principles To Sell More On Amazon w/ Kevin King [Physical Product Podcast EP:04] 27.01.2017 51:14

Kevin King sells in excess of $1 million per year on Amazon alone with no employees. His background is in direct marketing and he shares how he is interestingly using direct marketing tactics to grow his sales on Amazon. He runs an Amazon mastermind for established sellers called: Illuminati Mastermind: www.illuminatimastermind.com/ Subscribe to our medium page: https://physicalproductbusiness.c...

SE2 EP10: Ecommerce Metrics to Measure at each Stage of Your Sales Funnel [PART 2] 23.01.2017 21:37

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… On this episode, Kunle covers ecommerce metrics to track at each stage of your ecomme...

SE2 EP09: Ecommerce Metrics to Measure at each Stage of Your Sales Funnel [PART 1] 16.01.2017 28:38

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… On this episode, Kunle covers ecommerce metrics to track at each stage of your ecomme...

SE2 EP08: SCALING: through distribution - the options you have 09.01.2017 22:27

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… So Today’s show is about…GROWTH and SCALE GROWTH is about SCALE …think markets …think...