Kunle Campbell

2X eCommerce Podcast

Business EN ↓ 540 episodes

Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test. Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the...

Author

Kunle Campbell

Category

Business

Podcast website

2xecommerce.com

Latest episode

Feb 11, 2025

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Episodes

EP 14: Subscription Ecommerce; Key Metrics for Rapid Growth - Craig Vodnik, Co-founder, cleverbridge 23.04.2015

Are you considering layering in a subscription service on your existing eCommerce business? OR Starting up a subscription eCommerce business? If your answer is YES to either question, then listen into this episode! We’ll be talking about the ideal products for subscription commerce, key metrics to for subscription commerce like customer lifetime value (CLV), churn rate and customer acquisition and...

EP 13: Omni-Channel Engagement: Integrating Mobile into the Shopping Experience - George Skaff, TouchCommerce 17.04.2015

What exactly is the Omnichannel experience? Does Omnichannel apply to pure play online retailers? If you are curious to know how not only high street retailers but also pure play e-tailers can adopt an Omnichannel mindset towards driving a unified experience to their customers….LISTEN IN! George Skaff is Chief Marketing Officer of TouchCommerce - an enterprise end to end omni-channel online engage...

EP 12: Winning and Owning the Amazon BUY BOX - Shmuli Goldberg, Feedvisor 10.04.2015

If you sell on Amazon, then you know how coveted owning the BUY BOX is in the Amazon marketplace! My guest today; Shmuli Goldberg, Director of Marketing at Feedvisor an Amazon Repricing platform talks us through the key signals Amazon uses to determine which retailer wins the BUY BOX. He also talks us through FBA - fulfilled by Amazon, FBM - fulfilled by merchant, how to start up on Amazon and sca...

EP 11: Printful.com, $3 Million Revenue in only 18 Months as Dropshippers - Rapid Growth! 03.04.2015

Happy Easter! Dropshipping is a very dicey subject. Most e-tailers that dropship often hesitate to admit that they dropship... My guest on today’s show are etailers that drop-shiped some of their inventory in the past and have now launched a print-on-demand site that drop-ships for retailers and brands as well as integrates with numerous ecommerce platforms. Julia Gifford, Marketing Manager of Pri...

EP 10: CarPartKings.com, $0 To $8 Million in 3 Years Dropshipping 23.03.2015

This episode is about Dropshipping eCommerce: CarPartKings’ Meteoric Growth to $8 million revenue in less that 3 years. A lot can happen over the course of 3 years….my guest on today’s show proves it. Michael Dash, Co-founder of CarPartKings.com managed to build a dropship Auto-parts eCommerce business from $0 to $8 million in just under 3 years. Michael reveals: - how he was able to consistently...

EP 09: How Best-in-Class eCommerce Businesses Achieve 230% Growth - Tristan Handy of RJ Metrics 22.02.2015

Today's Guest: Tristan Handy - the VP of Marketing at RJ Metrics (https://rjmetrics.com). Have you wondered what growth metrics you need to track if you are looking for potential investors in your eCommerce venture? OR Do you have investors in your ecommerce business and would like to know specific metrics to report to these stakeholders? Show notes available on: http://2xmedia.co/podcast/ep09/ Tr...

EP 08: BeyondStores.com Grew 380% Year-on-Year and then 70% - Mark Ginsberg 08.02.2015

How does a bootstrapped dropship furniture business (YES Dropship) grow from $1.6m to $7.6m in 1 Year? That is about 380 per cent Year on Year growth. And then grow again from $7.6m to $13m the following year? ….that is 70 percent Year on Year (YoY) Read the Audio Transcript and Show notes on: 2xmedia.co/podcast/08/ Mark Ginsberg, Marketing Director of BeyondStores.com shares some digital marketin...

EP 07: Fashion eCommerce: How to Reduce Return Rates by Peder Stubert of Virtusize 23.01.2015

Peder Stubert is the co-founder of Virtusize, an awarded fashion ecommerce virtual fitting application that successfully tackles the industry problem of size and fit when buying clothes online, and is said to reduce return rates by up to 40%. In Episode #7, Peder shares some tips on how Fashion online retailer can reduce returns. Full show notes available on: http://www.2xmedia.co/podcast/07/ ★ Su...

EP 06: Tips on How to Get B2B eCommerce and eProcurement Right by Ronald Duncan of CloudBuy 09.01.2015

Ronald Duncan is the founder of cloudBuy, a B2B (Business to Business) eCommerce and eProcurement platform. In episode 6 of the 2x eCommerce Show, he shares tips on how to get B2B eCommerce and eProcurement right as well as how cloudBuy works for entrepreneurs looking to get started in B2B eCommerce. His key takeaways are: Going Global, having a Structured Pricing model in line with volume, invest...

EP 05: How Danz Spas Uses Celebrity Endorsements & PR To Build Trust For Their £1m+ Hot Tub Business 29.12.2014

Danz Spas are a pure-play online retail business that sell affordable, high quality hot tubs and spas online to the UK and EU market. Founded in 2006 by Daniel Thomas, it is now a £1 million ($1.7 million) plus business based in Nottingham (UK). What caught my attention and triggered this interview, was a BBC article titled 'The value of celebrity endorsements' - that revealed pop star, Sophie Ell...

EP 04: 10 Best Practises of 8-figure (£10 million+) Online Retailers 10.12.2014

In Episode 04, I drill into eight-figure ($10m+) eCommerce businesses - I have put together a list of ten areas of marketing, analytics and business operations these super successful online retail businesses do not take lightly at all. So this list I’ve put together will take you through each of these 10 habits or best practices these businesses take seriously. So stay tuned and listen in. http://...

EP 03: How SockShop.co.uk focus On Only Selling Socks Online - a Niche Line of Products & Consistently Grow their 7 Figure Business 26.11.2014

SockShop.co.uk claim to have the biggest choice of socks on the planet with a whooping 12,000 SKUs! It is one of over 6 fashion brands under Ruia Group - a family-run textile manufacturing, import and distribution business headquartered in Manchester UK. In 2006, The Sock Shop, was acquired by Ruia Group. They stripped it down to an online brand and have since manage to grow the SockShop by 20-30%...

EP 02: How UK Hamper Company: Virginia Hayward Prepare for the Christmas Season that Accounts for 95% Revenue 25.11.2014

Over the last 30 Years, Virginia Hayward have been wholesalers and more recently online retailers of Hampers and Gifts with a heavy seasonal emphasis on sales at Christmas time. Virginia Hayward supply a number of quite well known UK household retail brands like: John Lewis, Waitrose, Selfridges, Interflora and FunkyPigeon.com. I had the privilege of quizzing both the Sales Director, Sam Hayward a...

EP 01: How The Diamond Store Doubled Their £5 million+ ($8m) Online Jewellery Business By Introducing Product Videos 25.11.2014

The Diamond Store is a £5 million+ pure play online jewellery retail brand. They have gained a huge customer-base and following with 50,000 customers (and counting) since their inception in 2006. The Diamond Store are two time UK Jewellery Awards winners for “Jewellery E-tailer of the Year”. As at 2011 (3 years ago) their revenue was about £2 million ($3 million). They introduced product videos in...

EP 00: 2X eCommerce Podcast Introduction 25.11.2014

YES - I finally came around to getting the 2X eCommerce Podcast off the ground! This show hosted by me, Kunle Campbell and is focused on eCommerce growth and marketing for online retailers looking to double their traffic, conversions and sales. I interview Founders and Directors of fast growing 7-8 figure E-commerce businesses. Subscribe to the show if you are a wantrepreneur, entrepreneur, a mark...

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