2X eCommerce Podcast

On today’s episode I interview Rich Krolikowski, e-Commerce Manager at Sunski - a San Francisco California based start up designing lightweight, durable, and polarized sunglasses. Go over their email marketing strategy for Black Friday that resulted in a 50% Year over Year increase in revenue.   Here are summary points about SunSki   Target demographic of 25-35-Year-Olds They have been business fo...

This is an announcement about the upcoming shows this week on Monday, Wednesday and Friday. We will be covering the marketing strategies employed by successful retailers over Black Friday.     ----------- SPONSORS: This episode is brought to you by: Klaviyo  Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo i...

Joshua March is the Founder of the Digital customer care platform,  Conversocial and Author of Message Me . Joshua is a seasoned Messenger expert, and his company's platform uses the Messenger platform as a customer service delivery point that has been used by leading ecommerce brands such as Gymshark, Google, Tesco, Audi and the BBC, We talk about how and why customer services is moving to the Me...

Scott MacDonell launched television advertising for LegalZoom.com and scaled it to almost $20 million in spend annually.  He wrote the first Wix.com TV ad is currently working a new campaign for a very large hardware and software enterprise company. His biggest success was with LegalZoom. It made an immediate and lasting impact on their media mix, ROI, and brand awareness. On this episode, Scott t...

On today’s episode, we talk about how to use video to get attention and drive sales.  Jeff Rizzo is the Co-founder of product review YouTube channels:  RIZKNOWS  and  The Slumber Yard ,  They have managed to spin their YouTube channels to a hugely popular website, and a shopping-focused mobile app.  They primarily focus on providing honest, helpful reviews and comparisons of popular consumer produ...

Mitch Gruber is an Account Executive at Klaviyo , who has worked on over 350+ Klaviyo email accounts. If you are behind on email marketing for next week’s BIG Black Friday and Cyber Monday Sales event, listen in as we cover exactly what you need to have in place over the coming days to rev-up sales. Mitch talks about the 4 MUST have Flows: 1: Abandoned Cart 2-3 emails sent, 1 hour, 1 day and 3 day...

On this episode I interview, Jose Angelo Gallegos, a Silicone Valley-based Content Marketing Strategist and a Social Media Today columnist. Jose goes into details about: The power of building a community around your product brand Why user-generated content in the form of customer photos and videos come across as more authentic to potential customers, How to request, curate and broadcast user-gener...

This episode is a long one, I must warn you, but for good reason... Josh Elizetxe is a 25-year old entrepreneurial prodigy, an investor, and philanthropist! He has recently had an 8-figure exit from a media company he started out from a public library!  He is the Founder of SNOW , and in his words, SNOW is a beauty tech company, with an inaugural globally patented teeth whitening product. SNOW is...

On today's episode we are going to talk about how to go about structuring your Facebook Ads for Black Friday, Cyber Monday and any other time limited promotions. I specifically talk about the settings for: Audience Targeting  Budget  Ads and Placements   ----------- SPONSORS: This episode is brought to you by: Klaviyo  Klaviyo is a game-changing email automation tool specifically built for scaling...

This is the second time I am having Alex McEachern on the show, I had him back on Episode 36 ! Alex is Head of Marketing at Smile.io (formerly Sweet Tooth), a community-focused rewards program engine that runs on all major ecommerce platforms. On this episode, Alex talks about the unsustainable trend of online retailers becoming 'addicted' to running ads and promotions to grow instead of building...

Duane is a world-class paid marketing expert and a sought-after conference speaker. He helps ecommerce, SaaS and tech brands grow profitable PPC campaigns and is the Founder of a Vancouver based paid marketing agency called, Take Some Risk  takesomerisk.com . In this episode, we discuss how to effectively execute an AdWords eCommerce strategy, automation, Facebook advertising and what exactly is w...

On this episode, I talk about establishing a state of FLOW in the creative part of your Facebook Ads campaign. Facebook advertising is half media buying and half creative. You need to be strong in both areas in order to really crack the nut.   I cover the following: What creatives to use for your top of funnel campaigns and ad sets, How I am currently split testing my video creatives, Why video ad...

I have been having conversations with a number of store owners, some of which are low to mid-7-figure businesses, aspiring to be $10M+ businesses.  I am toying around the idea of building a tight niche group of store owners that turnover at least $100K/ month or even maybe $250K/ month.  We catch up on a regular basis and solve each other's challenges. A support group consisting of non-competing b...

I've had the opportunity to be part of eCommerce teams that make made significant strides to scaling up from low 7-figures ($1M-5M) in revenue to 8-figure ($10-50M) businesses in 12-24 months. I have observed a pattern in their growth trajectory; it is a fine blend of product development, operations to support scale and the adoption of an omnipresent digital marketing strategy. One of the companie...

In this episode, we talk about selling on Walmart Marketplace. How is Walmart stepping up in its competition with Amazon Where should Walmart fit in terms of a seller’s priorities for growth in 2018-2019? Walmart's 2-Day shipping program. The hottest categories in the Walmart marketplace.   ----------- SPONSORS: This episode is brought to you by: Klaviyo  Klaviyo is a game-changing email automatio...

Eve Sleep (formally Eve Mattress), is currently the UK’s #1 direct-to-consumer mattress and bedroom product brand. It was founded in October 2014 by Jas Bagniewski along with 4 other co-founders, James Fryer, Kuba Wieczorek, Felix Lobkowicz, Abid Ismail. Over Jas’ tenure as CEO, Eve Sleep 10X'd sales between 2015 to 2017 their revenue growing from £2.8M to £28M (US$3.8-$38).  This episode aims to...

Today's episode is packed with a tonne of tips for optimizing product description pages in ecommerce stores. My guest, Selena Knight is an expert retail consultant based in Australia. She talks about five pillars of highly converting product description pages.  Content should describe how your product makes people feel How people will use your product List the benefits, not the features - always a...

We welcome Dylan Kelly once again to the show! If you do not remember Dylan, tune into episode SE3 EP19 - Ecommerce Email Funnels – how to STOP leaking revenue in your funnels.  On today's episode, Dylan will be talking about nailing email marketing in Q4, the quarter that makes or breaks most retail businesses i.e. Black Friday Cyber Monday 12 Days to Christmas Shipping Deadlines Christmas Eve Gi...

We welcome Dylan Kelly once again to the show! If you do not remember Dylan, tune into episode SE3 EP19 - Ecommerce Email Funnels – how to STOP leaking revenue in your funnels.  On today's episode, Dylan will be talking about nailing email marketing in Q4, the quarter that makes or breaks most retail businesses i.e. Black Friday Cyber Monday 12 Days to Christmas Shipping Deadlines Christmas Eve Gi...

On this episode, I am going to go through what you need to have in place in order to win on Facebook LONG TERM. FUNDAMENTALS 1. Established Product / Market Fit 2. Your customer avatars for cold targeting - who buys from you? who is likely to buy from you? 3. Rock solid customer list CAMPAIGN 1. Creatives: image and video 2. 15-second videos 3. Creative variations 4. Work in cycles 4-5 days cycles...

My guest on today's show is Jan Soerensen, a General Manager at Nosto - an ecommerce personalisation platform that analyzes hundreds of thousands of data points in online retail stores in real-time and uses AI driven predictive analysis to deliver the most relevant shopping experiences at every touch point, across every device. Jan's focus lies with ensuring that Nosto continues to deliver industr...

These are mindset hacks I currently use in my personal and business life: What do you tell yourself everyday? How do you translate events? Do you meditate? My Routine -> SLEEP > WAKE > EXERCISE > REFLECTION Visualise Results and the end goal Learning to Embrace Pressure Keeping a Clean Mind and a Clean Body.   ----------- SPONSORS: This episode is brought to you by: Klaviyo  Klaviyo is...

----------- This episode is focused on single product eCommerce businesses… that want to own a specific category. Let me give some examples of single product direct to consumer businesses that own specific categories: BELLROY.COM - back in 2010 they were first to the market in the flat wallet space…they have since expanded, iPad cases, key holders, and passport holders MEUNDIES.COM - they are a di...

FreeeUp.com is the top marketplace to hire pre-vetted freelancers online in eCommerce, Amazon, digital marketing, advertising, web development, and web design.   Connor Gillivan is the Chief Marketing Officer and a co-founder of FreeeUp. In its first 2 years of business, over 1,000 freelancers have been added to the network, and add over 5,000 business owners to the platform.   Connor focuses on a...

I have a JV opportunity in an ecommerce concept that I have thoroughly tested between December 2017 - April 2018. Over that period I was able to generate $200K in Sales and a 15% gross profit. I am now looking for the right person to partner with, in order to take this venture to an 8-figure business. I am looking for expertise in Supply Chain, Manufacturing contact and Finance Planning.  Equity s...