2X eCommerce Podcast

Today's guest Depesh Mandalia is one the UK’s most prominent Facebook Ads experts with a growing global following. He has profitably managed over $20 million ad spend on Facebook over the last 5 years. He is an advisor and advocate for Facebook he also runs a Facebook ads agency together with a coaching and training programme with clients around the world. Some of you might remember him from Episo...

I don’t think I have ever discussed the intricacies and complexity of product sourcing on the show. Today is going to be a first of hopefully many more episodes I will be covering this topic. My guest on today’s episode, Nathan Resnick is a sourcing expert and supply chain management specialist that focuses on ecommerce businesses.  He runs a fast-growing platform called Sourcify , which streamlin...

On this episode, I will take you through a Facebook Funnel Specific to PROFITABLY SCALING Ecommerce sales.    I talk specifically about: Audience building at the test phase Metrics to Watch and track on a daily basis Lookalike audiences to build The metrics that suggest you scale Adsets Building custom audiences and lookalike audiences The two major phases of scaling a campaign   This a link to th...

I recorded this episode from my hotel room over my recent visit to San Francisco. I was invited to talk about optimising ecommerce checkout pages at a Facebook Accelerator program for metro newsrooms.   ----------- SPONSORS: This episode is brought to you by: Klaviyo  Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use...

On this episode of the 2X eCommerce Podcast, I interview Paul Miller. He is an eCommerce business expert, that helps eCommerce businesses exponentially scale their product offering and revenues through brand licensing. Paul’s story is quite interesting because he started off his ecommerce journey as an Amazon Private Label seller. He was able to build a thriving headphone brand on and off Amazon’s...

If you recall my interview with Oberlo on SE3 EP07 - Is DropShipping a Viable Model for Scale? , we discussed the viability of the ecommerce model of dropshipping from China selling to your local or a global market. As you are probably already aware from that episode, dropshipping from China is fraught with inefficiencies, particularly around fulfilment and customer experience.   My guest on today...

On this episode, I’ll be talking about key developments and news headlines in the month of May, that everyone involved in ecommerce should be aware of. #1: Magento’s Acquisition  - Adobe Acquires Shopify Rival Magento for $1.7B - May 21, 2018 EBay spinoff's value goes from $150 million to $1.68 billion in Adobe buyout. The acquisition is expected to help Adobe compete with cloud-based marketing, s...

On this episode: I talk about the eCommerce Growth Triangle. It is a framework I developed over a year ago . Which pretty much concludes that in order to grow and scale a thriving eCommerce business, you should be: Vertically integrated (manufacture your products) Have retention built into your product Create a Word of mouth viral loop The principles above still hold true but have evolved into an...

On this episode, we are going to talking about how to leverage sales growth through 3PL Distributed Fulfilment Networks + Dropshippers. Today’s guest is Sina Djafari - he runs a service called Duoplane . Duoplane helps online retailers bridge complicated communications and confirmations with their suppliers in real time. Sina is an accomplished online retailer himself -he managed to sell his conte...

Please VOTE for us here: http://www.mora.fm/nominee/kunle-campbell-2x-ecommerce/   The 2X eCommerce Podcast has just been nominated for the Best Online Talk Show in the Business Category (Finalist) at this year’s Mixcloud Online Radio Awards!   Please VOTE by just clicking the link below and then tap 'Vote Kunle Campbell, 2X eCommerce' http://www.mora.fm/nominee/kunle-campbell-2x-ecommerce/   Than...

Please VOTE for us here: http://www.mora.fm/nominee/kunle-campbell-2x-ecommerce/   The 2X eCommerce Podcast has just been nominated for the Best Online Talk Show in the Business Category (Finalist) at this year’s Mixcloud Online Radio Awards!   Please VOTE by just clicking the link below and then tap 'Vote Kunle Campbell, 2X eCommerce' http://www.mora.fm/nominee/kunle-campbell-2x-ecommerce/   Than...

On this episode, I have a guest from the Print On Demand Platform TEESPRING! He is Teespring's VP of Commercial,  Chris Lamontagne , and has led Teespring growth efforts over this current period of rapid growth for the platform.   People all over the world use the Teespring platform to create more than 50,000 designs on a daily basis and the company recently announced its expansion to Asia.    We...

On today’s episode, I am joined by Mikael Yang. He is Co-Founder and CEO of ManyChat, a chatbot platform that allows businesses to create a Facebook Messenger chatbots in minutes.   We will be talking about what Mikael refers to as the biggest sales and marketing revolution in decades - the transition from communicating with your prospects and customers via email to chat messengers.    I personall...

If you are an online retailer and looking to scale your sales further through Facebook advertising, check out Kunle's agency: 2xmedia.co . It caters specifically for ecommerce businesses. Get in touch to apply.  Campaign Management: Analysing your Ads and Decision making Knowing when to stop or scale an Adset in a Facebook Ads campaign, balls down to analysing key performance metrics you establish...

For media buying specific to eCommerce, check out 2xmedia.co . 4 Ways of Scaling a Campaign   Campaign doing well - what do you do to SCALE up?   OPTION 1: Increase Budget Gradually Increase daily budget by 20% every 3 days The algorithm needs 2-3 days to adjust. The first day of SCALE, ROI may be negative. Change the budget within the first 3 hours after midnight of the ad account time zone   OPT...

Creatives for Facebook Advertising: Video is King The aim of every Facebook advertising ad campaign is to go VIRAL   Facebook,  Instagram,  Messenger, and  Audience Network   Retargeting Patience Budget - you need 7 days tasing on most occasions.   Remember that Instagram/ Facebook/ Messenger are very different placements. Try to separate ads running on Instagram News Feed, Instagram Stories, Face...

A fundamental understanding of Facebook Advertising is that like Google AdWords and even eBay it runs on an AUCTION system called Ad Auction.   For each ad impression,  Facebook's ad auction system selects the best ads to run based on two criteria  1: The Ads' maximum bids and  2: The Ad performance.    Ads perform against each other. Facebook only charges you the bid necessary to win the auction....

Episode 1: Audiences and Targeting   On this episode, I about going to be talking about the pillars of a rock solid Facebook advertising Strategy.   Audiences and Targeting Bidding and Budgeting in the auction Creative   Before I start that I want to talk about how important it is to have a validated product. If you have a product people want, you are using Facebook to find more people at scale th...

Brace yourselves, we are going to publishing a 5-day series on getting started with Facebook advertising for online retailers. ★ Support this podcast ★

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping you sell more in your online store… ----------- What Kind of eCommerce Business do you run or intend to run? Creating a...

On this episode of the 2X eCommerce Podcast Show, we are going to talk about how rapid growth direct-to-consumer (D2C) eCommerce brands use Paid Social Media to scale quickly. I am joined by Steve Dinelli, the founder of direct response agency, Blackbird Garage . Over the last 3-years, Blackbird Garage has helped 6 D2C retail brands exceed $60 million in revenue in less than one year. The speciali...

On this episode of the 2X eCommerce Podcast Show, I have a discussion with the founder of Teddy Stratford Zip Fit Shirts , Bryan Davis about how he was able to build a rock solid brand story for his menswear brand, whilst staying authentic to his core values.    I came across a Teddy Stratford video Ad on Instagram and was blown away by about not only how clever their product was but also how succ...

On this episode I’ll be talking about key developments and news headlines in the month of March, that everyone involved in ecommerce should be aware of. Store closures: Abercrombie to close down 60 stores UK electronic’s retailers Maplin closing down Toys R Us sadly closing down and the ironic departure of Charles Lazarus at 94, Toy R Us’ founder. Facebook / Cambridge Analytica - marketing lessons...

In ecommerce people buy pictures. - they buy a transformation - they buy a solution  - they buy a narrative   Audiovisuals i.e. video helps further sell painkiller products some vitamin products such as fashion can thrive with just visuals. but if you are trying to sell the next groundbreaking blender or a ‘new way’ to do something through your product, best to get a demo video out or a series of...

On today's episode, we are going to learning about a new retail-focused blockchain protocol that aims to decentralise Retail on the Ethereum Blockchain.  The name of the protocol is $HOP or SHOP and a Co-Founder, John Wantz joins me to talk about how the protocol aims to decentralise retail and ecommerce.  The protocol will provide Shoppers and retail brands access to the SHOP decentralized data m...