2X eCommerce Podcast

***REPUBLISHED*** Here's a summary of actions to take to drive 10X growth in 2019. Acquisition - The one channel strategy is over Checkout - Upsell upsell upsell - Upgrade your checkout and post-sales processes - AO.com , case in mind Email automation is key - get your flows in order for 2019. Most important flows, welcome series, cart abandonment series, win-back, up-sells, 10X Your Top of the Fu...

Filip is a mechanical engineer by training that has designed, tested and built products for over 12 years now for a broad range of companies – from Fortune 500 companies to start-up product brands. He founded The Product Startup to provide a step-by-step blueprint to aspiring product creators wanting to bring their own ideas to market. Product development is NOT a straight A to B shotHis core guid...

On this episode I take you through KPIs I track daily, monthly and seasonally.      The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community...    ✔️ for founders and experts passionately involved in eCommerce  ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members   Her...

Molly is the Founder and CEO of Black Pearl Swimwear which creates luxury swimwear for diverse women with a fun, uplifting shopping experience that respects and empowers them to be confident, comfortable and sexy on their own terms. She shares her experience of how Black Pearl Swimwear has collaborated with local boutiques in the Metro Atlanta area and has also recently completed a 5-week pop-up i...

On this episode, I speak with the Founder of Family Office Club, Richard Wilson. We talk about how to raise capital from Family offices, Richard’s 7-figure marketing funnel and wealth building.   ----------- SPONSORS: This episode is brought to you by: Klaviyo  If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software w...

On today’s episode, we talk about how to use domestic manufacturers as drop ship partners for high-ticket items. High Ticket Drop Ship Model $1,000 AOV Local Suppliers Quick Shipping Do they enforce MAP (minimum advertised price) Branding Traffic: Google Ads ----------- SPONSORS: This episode is brought to you by: Klaviyo  If you’re looking to grow your business there is only one way—by building r...

On this episode, I interview Greg Mercer, the founder of Jungle Scout , which is a data analytics tool used to reverse engineer Amazon businesses.    100 Fortune 500 companies use JungleScout and it has created 100s if not thousands of thriving Amazon businesses I have a copy of JungleScout my self on my Chrome browser   It is a super interesting interview because you can now use the tool to rever...

It begins today…   The seeds have been planted, and the roots firmly grounded.   The eCommerce GrowthAccelerator Mastermind Facebook Group has just been launched. It is a community...    ✔️ for founders and experts passionately involved in eCommerce  ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members   T...

A follow on from yesterday's episode about Campaign Budget Optimized (CBO) campaigns. Here are a few pointers as to how you scale your CBO campaigns: If your base CBO campaign is delivering +3X ROAS and target CPA, you can increase your CBO campaign by 100-500% You could duplicate your CBO campaign Use 3-5 day history cycles for scaling Double or duplicate decent performing CBO campaigns every 3 d...

CBO = Campaign Budget Optimisation   Sections in Depesh’s The 7-Figure BPM Method for Facebook Ads course cover CBO in detail.   Here is where to get his course: http://bit.ly/2uy1gQQ Remember that it is open until April 2nd, 2019  and then closes.     Facebook Ads Account Structure The Facebook Ads account structure is set up in a hierarchical order as follows:  Campaign > AdSet > Ads   We...

Allen Brouwer’s story is nothing short of remarkable. In just 24 months he launched an ecommerce business, alongside co-founder Cathryn Lavery, which included a Kickstarter campaign that raised in excess of $322,000 in 24 days. Since then it has gone on to become an 8 figure company, winning the acclaimed Shopify Build a Business Competition in 2016 and the Shopify Build a Bigger Business in 2017....

Allen Brouwer’s story is nothing short of remarkable. In just 24 months he launched an ecommerce business, alongside co-founder Cathryn Lavery, which included a Kickstarter campaign that raised in excess of $322,000 in 24 days. Since then it has gone on to become an 8 figure company, winning the acclaimed Shopify Build a Business Competition in 2016 and the Shopify Build a Bigger Business in 2017....

On this episode, I am joined by Marie Haynes , an SEO expert that specialises in Google Penalty Recovery and Algorithm Consultation.  We talk about eCommerce SEO! As you may be aware, a LOT has changed in the world of SEO, particularly in the world of online retail.  Remember when links were the holy grail of SEO and then Google went aggressive on rightfully curtailing link building spam? Now more...

On today's episode, we talk with Gabby Slome, the CEO of Ollie, a New York-based subscription service dedicated to delivering the healthiest food for dogs. It launched in 2015, raising $17 million in funding in its first two years and is an 8-figure in revenue business at the time of this interview. We talk about how Ollie's founders, Randy Jimenez, Alex Douzet and Gabby Slome got it off the groun...

Trey's entrepreneurial journey took off in 2012 after working several years at the job he thought he wanted. He quickly shifted from working for someone else to become an entrepreneur when he was inspired by a successful businessman to create his own wealth. The success in his sales career made him passionate about teaching others how to achieve their definition of success, and his own coaching bu...

On today's episode, we talk with Gene Caballero, the CEO and co-founder of GreenPal which has been described as the 'Uber for lawn care.'  In 2015, GreenPal was started without any technical or online business experience. They now operate in 2 states and over 50 major markets. 2018 GreenPal Rev-$15m Growth YoY-200%     ----------- SPONSORS: This episode is brought to you by: Klaviyo  If you’re loo...

On this episode, I cover the five core tenets of Amazon's success. This is actually based on an interview with Jeff Bezos' in 1999. Here is the video:  https://youtu.be/GltlJO56S1g At the time he said that he believed that Amazon's long-term success relied on focusing obsessively enough on: Customer experience Product selection Ease of use - Digital and Physical User Experiences Low prices More in...

On this episode, you are going to learn about the mechanics of a successful subscription commerce business from a CEO of a fast-growth digital native consumer brand in the super-niche human-grade pet food category that is doing multiple-7 figures in just 2 years of business! PetPlate makes it easy for pet parents to nourish their pets with love by delivering freshly-cooked meals made from wholesom...

On this episode, we talk about the next obvious step to take after finding a successful product from drop shipping testing. How to your transition from the limitations of the drop shipping business model? I am joined by the founder of an Idaho based fulfilment company called DollarFulfilment , which largely caters to businesses that were previous drop shippers but now looking for more reliable dom...

1: Do not track Link Clicks - Use Outbound Links Instead.   DEFINITIONS Link Clicks: The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook.  For ads promoting Instagram profile views, link clicks include clicks on the ad header or comments that led to the advertiser's profile.   Outbound Clicks: The metric outbound clicks measure the number of clic...

On this episode, we interview the Founder of LiveGlam a beauty and make-up subscription box business that has rapidly grown to a $20M business in just 3 years by using Influencers, Referral and Affiliate Programs. A great conversation….do stay tuned! In LiveGlam's first year of business, Dhar's team grew revenue from $600 to $8 million! At the time of this interview, Dhar runs his business from hi...

Adrian Salamunovic is the founder of CanvasPop, which was bootstrapped to 8-figures using mostly earned media and PR. He is now an advisor to a good number of eCommerce companies and coaches them on how to use PR to grow their businesses. He recently published a book about PR called FREE PR . We go through a number of ways to generated PR for your online store: Positioning: Position Value User Hig...

Here's a summary of actions to take to drive 10X growth in 2019. Acquisition - The one channel strategy is over Checkout - Upsell upsell upsell - Upgrade your checkout and post-sales processes - AO.com , case in mind Email automation is key - get your flows in order for 2019. Most important flows, welcome series, cart abandonment series, win-back, up-sells, 10X Your Top of the Funnel Traffic - e.g...

On this episode, we interview the founder of a company that absolutely blew Black Friday & Cyber Monday Sales by realising over $750,000 in sales with NO FACEBOOK ADVERTISING + AND BY SENDING ONLY 2 EMAILS. They utilized a combination of the following: Influencers Weekly email newsletters to prime up their audience They only ran a Black Friday event Paused over the Weekend And then Ran a Cyber...

  On this episode, we interview a  Kris Sugatan , a Facebook marketing expert that helped a women’s clothing brand generate $400k in sales with 7.14x ROAS over CYBER WEEK   They executed the campaign in 4 steps     1. Hyped customers up before the actual sales.  They created a landing page for the VIP customers and a messenger bot sequence.  People who wanted to get an additional 10% discount duri...