10PlusBrand

The best brands are more than functionality, but multi-dimensional.   To stay in the loop, subscribe to our Newsletter   If you want to watch this on video If you want to read it as a blog   A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc. To subscribe to our newsletter A brand is its vision, and the vision makes all the difference between Julia Child and Anthony Bourdain in presen...

Tim Draper, who invested $19 million in Bitcoin in 2014 predicts its price at $250,000/Bitcoin in 2022-23 and a lot more.   To subscribe to our newsletter To read an edited transcript To watch as a video   Out of 60 questions, we only had time for 34. But Tim said that if there are enough sharing by the audience, he will answer the remaining 24 questions.  PLEASE SHARE! Here are the 34 questions J...

Why crypto-currency is volatile? What coins are stores of value? What are the hidden risks, and a lot more.   If you would like to stay in the loop, subscribe to our Newsletter   If you want to read it as a blog If you want to watch it as a video Crypto, Elon Musk, Tim Draper I will be interviewing Tim Draper on my next podcast series “Interview of the Notables and Influencers”. Tim Draper is a bi...

A brand needs to be remodeled like a house. Constant realignment to changing environments, audiences, & market.   If you would like to stay in the loop, subscribe to our Newsletter   To read it as a blog To watch it as a video A powerful brand should have vast room for adaptability and growth.  To keep running twice as fast to get anywhere, as Lewis Carroll said, it must first know exactly where i...

Every brand is unique with an individual purpose. Find out what it is, and then give it away to the world.   If you would like to stay in the loop, subscribe to our Newsletter   To read it as a blog To watch it as a video   We last talked about the ultimate macro of branding, by leveraging the Big Bang, to expand yourself rather than shrinking like a black hole.  Look deep into DNA, and align your...

Will it take almost 300 years before women achieve equality & equity? Is women's empowerment make men less powerful?   If you would like to stay in the loop, subscribe to our Newsletter     To read its edited script To watch it as a video   Julie Castro Abrams is the founder, CEO and chair of How Women Lead, a network of 14,000 women. They are top executives, leaders, current and aspiring board me...

To hitch onto a greater power in the universe will provide an infinite source for any brand's growth. Why not?   If you would like to stay in the loop, subscribe to our Newsletter   To read as a blog To watch as a video   Universe? Branding? What's the connection? - Everything, or nothing. Six minutes of this podcast might change your life. You won't be disappointed. (Hint: Brand building leverage...

The right and wrong ways to reach out on LinkedIn - learn what they are for your success.   If you would like to stay in the loop, subscribe to our Newsletter   To read it as a blog To watch it as a video Ever receive "salesy" messages on LinkedIn? Bad behaviors can make one lose connections, even account closures. Appropriate, respectful, and effective givers gain influence & connections. What ar...

What are the top 3 causes for startup failures? Why product market fit is vital? What's in Steve Hoffman's new book "Surviving a Startup"?   If you would like to stay in the loop, subscribe to our Newsletter   To read its edited script To watch it as a video   A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc. Does a NDA protect a startup's ideas? Iphone was not Steve Jobs idea, so w...

Relationship building for couples, friends, family members all depends on principles & practices, described here.   If you would like to stay in the loop, subscribe to our Newsletter   To read it as a blog To watch it as a video   What is love? As our Valentine gift to you, may these 10 tips add more love to you and your relationships, to sustain through the pandemic and beyond. This is a three an...

Why these 3 tv commercials during Superbowl 2021 are the best without leveraging celebrities.   If you would like to stay in the loop, subscribe to our Newsletter   To read it as a blog To watch it as a video   A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc. Within 30-seconds (at $5.6 million), which Super Bowl TV commercials successfully tell a story without leveraging celebrity?...

How to fix a broken democracy in the US? Other than "rank choice voting", what else? Part 2, Solutions to "7-headed Monsters".   If you would like to stay in the loop, subscribe to our Newsletter   To read it as a Blog To watch it as a video A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc. How to deal with the 7-headed monster behind the Capitol Insurrection? The 2-party system is...

What are the "Google Core Web Vitals"? What does a website have to do in order to be ranked higher on Google?    If you would like to stay in the loop, subscribe to our Newsletter   To read the questions only, as a Blog To watch it as a video   A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc. What does it take for a consumer targeted website to win, in the cut-throat Google Search...

The January 6th Capitol Insurrection was decades in the making. Find out the 7 forces behind the seditionists' invasion.   If you would like to stay in the loop, subscribe to our Newsletter   To read the questions only, as a Blog To watch it as a video   The 7 forces behind seditionists' invasion of US Congress were years in the making. In Pt 1, we are listing these causes. Pt 2 will discuss ideas...

Are the social media influencers "real"? What does it take to be an "influencer"? How many followers qualify an influencer?   If you would like to stay in the loop, subscribe to our Newsletter   To read the questions only, as a Blog To watch it as a video   A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc. Influencer marketing is on top of the food chain of social media marketing. N...

Thanksgiving & Christmas holidays are for family members who vote differently to keep relationships - learn these tips.   If you would like to stay in the loop, subscribe to our Newsletter   To read the questions only, as a Blog To watch it as a video A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc. If your family is like mine, with Democrat and Republican voters, how do we handle...

Human nature is social - remote working must be balanced with in-person interactions at home or in-office.   If you would like to stay in the loop, subscribe to our Newsletter   To read the questions only, as a Blog To watch it as a video   A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc. The post Coronavirus world is most likely a balance between office working and remote working...

Social media does not elevate anyone to be more than who they are. Neither can bots become "real life heroes".   If you would like to stay in the loop, subscribe to our Newsletter   To read it as a blog To watch it as a video     A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc. Anyone can be an influencer, but you first need to have a game plan: what kind of influencer you want to...

Covid19 has made digital marketing more relevant on LinkedIn & websites. Why and what to do?   If you would like to stay in the loop, subscribe to our Newsletter   To read it as a blog To watch it as a video     A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc. Tips for brand building and AI digital marketing on LinkedIn and website for B2B professionals, executives, business coache...

If you would like to stay in the loop, subscribe to our Newsletter     A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc. https://10plusprofile.com/ https://10plusbrand.com/ Email: info@10PlusBrand.com Phone: 888-288-4533 This is a Virtual Live Presentation @ Open UP Summit 2020, held in Taiwan on 9/11/2020  Joanne Z. Tan, Founder, CEO, Brand Strategist at 10 Plus Brand, talks about...

If you would like to stay in the loop, subscribe to our Newsletter   To read it as a blog To watch it as a video   A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc. COVID19 can change a company's clientele, products and services, even business model, but not its brand DNA & vision by the founder & CEO. If you would like to stay in the loop, subscribe to our Newsletter  

Less is more - why Google's Super Bowl Ad 2020 has the most storytelling power without special effects or celebrities.   If you would like to stay in the loop, subscribe to our Newsletter   To read as a blog To watch as a video A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc. Here are the top 3 best Super Bowl Ads in 2020, based on the criteria of two words: Trust and Competence, i...

Business or personal branding is based on 2 words: trust & competence. The hardest part is earning trust. How?   If you would like to stay in the loop, subscribe to our Newsletter   To watch it as a video A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc. How do you amplify your brand messages, straight to the hearts and minds of your target audience, within 30 seconds? Make your bra...

Competition is a brand's motivation & inspiration, differentiator & collaborator in a synergetic relationship.   If you would like to stay in the loop, subscribe to our Newsletter   To read it as a blog To watch it as a video A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc. Your brand, your competitors/collaborators: what's ideal and what's practical: in turning competition into sy...

Video is both verbal & visual if done well it can multiply the impact of words & stories. How?   If you would like to stay in the loop, subscribe to our Newsletter   To read it as a blog To watch it as a video     A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc. Do you prefer reading an article, or watching its video version? How many people prefer watching a video to reading a blo...