100% Occupied

This episode was recorded at FSLA. Darleen Mahoney, National Digital Sales Director, seniorlivingguide.com

This episode was recorded at FSLA. Jasmine Martin, Executive Director at Summers Landing Assisted Living

This episode was recorded at FSLA. Mindi Derry, VP of Talent and Client Acquisition for Clinical Staffing Resources

This episode was recorded at FLSA. Jennifer Dixon, Jennifer Dixon is the Founder and CEO of JD Solutions Group, a sales and business consulting firm focused on supporting senior living operators and investors in the United States, Canada and the United Kingdom.

Brea Roper, a Certified Gallup Strengths coach, chats with Dallas about how to navigate today's tough hiring environment. When you have an open position, you need to fill the position with someone who has the right strengths. The right people in the right spots are critical to success. To connect with Brea, click here: https://www.seniorlivingpros.com/strengths/

Julie Podewitz, chief sales officer for Vitality Senior Living, chats with Luke about why everyone — residents, their family members, and employees — needs to know and understand your company's mission, vision, and values. And, Julie just published a book: Solving the Occupancy Puzzle . Click here to buy it on Amazon. 

Loe Hornbuckle, Co-founder of GoodHorn Capital and CEO of Sage Oak Assisted Living & Memory Care, believes that smaller, boutique-style homes and facilities are better for senior care. In this episode, he explains why. 

In this episode, Luke talks with Kelly Ornberg, senior vice president of marketing and strategy for Bridge Senior Living, about what Bridge Senior Living is doing and how they just finished a successful marketing conference. 

Click this link to download the free "How to quit guessing your ad budget" framework: https://rebrand.ly/ad-budget In this episode, Dallas and Luke chat about why you need to quit guessing your ad budget. Instead, use a framework that saves money and brings more move-ins.

Christy Van Der Westhuizen, VP of Sales and Marketing for MBK Senior Living, talks about what MBK did to have their biggest move-in month ever. Her advice will help you achieve the same goal too. 

Carmen Davailus is a senior living photographer, and she shares exactly what you need to do in order to improve the photography in your marketing and why that's important.

Dallas talks with database reactivation expert, Robb Bailey, about how to start a new conversation with all of the leads in your database. 

One of our targeting and advertising experts, Nick, joins us to chat about over-the-top (OTT) advertising. If you're not using OTT ads, this episode is the perfect place to start learning. If you are using them, Nick's advice will only make them better!

Chuck Bongiovanni, CEO and Co-Founder of Majestic Residences, talks with Luke about how Majestic Residences is using new technology to provide a better experience for seniors and their families. And why you should too. 

Bottlenecks kill business and cause you to lose money. Clean up these three bottlenecks, and you'll book more tours, appointments, and make more profit.

You CAN control how many leads you get, and if you conquer these four areas, you'll turn these leads into booked tours and appointments. 

The reason people aren't booking tours or appointments with you could be because of poor messaging — too confusing or too much. Dallas and Luke break down what the right messaging looks like and how it will help you and your community

A bad digital strategy and no review strategy are two of the final four mistakes we see every day in senior care marketing. Listen to this episode to hear the other two mistakes!

Luke and Dallas talk about the mistakes that cost you leads, tours, and money. But these mistakes can be fixed.