100% Occupied

Dallas and Luke talk about why most senior living websites are losing tours and move-ins. There are more than seven reasons, but these are the main problems the SeniorLivingPROS team sees daily. To get a free follow-up report for your community, click here. 

If you have ever wondered, "Is TikTok right for senior living?" or "How do I start a TikTok for my senior living community and make it successful?" this is the podcast episode for you.  Allegria Senior Living's TikTok page has 16,500+ followers and amazing content so we invited Elizabeth "Lizzy" brown to talk about what she and other team members have done to create an incredible TikTok accou...

In this episode, Dallas & Luke talk about how difficult it is to sell senior living because of the many factors at play: Family matters/issues Health concerns Selling a lifestyle Etc. But there are some things you can do to make selling senior living easier. Click here to get your free follow-up report.

Dallas and Luke talk about what you need when you're building or redesigning a website:  Traffic Engagment Follow-up Click here to get your free follow-up report. 

What do you do when a prospect says, "No"? And what does that really mean? In this episode, Dallas & Luke break this down.

In this episode, Dallas and Luke talk about why sales people and marketers often ghost their own leads and never respond to their inquiries. To get your free follow-up report, go to SeniorLivingPROS.com.

Why do you need a website? What should your website really do for your community or care home?  These are questions that Dallas and Christy Cunningham dive into. Christy is the VP of Sales for Vitality Senior Living. Click here to connect with Christy on LinkedIn.

Dallas and Luke talk about the all important question — how do we quickly build trust with new leads? One way to do that — respond to every lead within five minutes.  As mentioned in the show, if you want your free speed to lead website report, email dallas@seniorlivingpros.com .

Reaching 100% occupancy is a fantastic goal to set. But reaching that goal doesn't happen by accident. You need a proven system that works and team members in place who are really good at what they do. In this episode, Dallas and Luke talk about 8 types of responsibilities your team members need to have in order to reach this goal.  If you need help reaching 100% occupancy, reach out to Dalla...

We've all experienced really bad and frustrating technology and automation (like trying to explain your home internet problem to a robot chatbot online). When we talk about adding good technology and automation to your senior living sales process, we want it to enhance and improve your relationships with seniors and adult children — not make it more difficult. In this episode, we chat with Cory Mi...

35% of US adults don't know what their opinion is on senior living, according to a Senior Housing News article. Evan Friedkin, the head of business development with Roobrik, talks about why that's an important number to them when it comes to creating higher-quality leads. To learn more about Roobrik, click here: https://www.roobrik.com/ 

Senior living team members need support from their corporate office, now more than ever (I cringe to use that cliche phrase but it's true).  In this episode, Michelle Anderson, Vice President of Sales and Operations for Thrive Senior Living, talks about how they support their communities. To learn more about Thrive, go to ThriveSL.com

In this episode, Mike Miller, CEO and President of Primo Solutions, shares 8 mind-blowing stats about senior living marketing and sales. Primo Solutions is a senior living mystery shopping company that has done over 150,000 mystery shops. So Mike has the data points to back up his stats. If you want to be mystery shopped, click here: PrimoSolutions.com

You should be fully present in the sales process, but what does that really mean? Does it mean just silencing your phone when talking to a lead, or is there something more than that? In this episode, Andrea Marchesotti, the national sales director for Artis Senior Living, walks us through what being "fully present" means for her team.  Click here to learn more about Artis Senior Living: https...

When a community comes to you and says, "We have X or Y problem with our marketing," where do you start? In this episode, I have a conversation with Rich Gordon who gives us his answer to that question. Rich is the Vice President of Sales and Marketing for Solvere Living. To learn more about Solvere Living, click here to visit their site: https://solvereliving.com/

We all are in the business of creating amazing experiences for seniors. But I think we would all agree that we can improve. That's why I invited Lee Tuchfarber to join our podcast. Lee is the CEO of RENEW Senior Communities, and he has a lot of experience and passion for crafting incredible experiences for residents. Click here to learn more about RENEW Senior Communities: https://www.renewsenior....

We want marketing and sales professionals to "get to 100% occupancy." But how do you do that? David Haack, chief marketing officer for Cadence Senior Living, talks about how he helps his sales and marketing team be the best they can be. To learn more about Cadence Senior Living, go to CadenceSL.com

Michelle Hamilton, chief operating officer at Commonwealth Senior Living, has a conversation with Luke about the most important thing that sales and marketing directors should think about: creating better relationships. If we focus on making better relationships with seniors, their family members, prospects, and leads, everything else tends to take care of itself. To learn more about Commonwealth...

Allison Vanderford with Integrated Senior Lifestyles has done it all. She's worked at a local community, she worked as a regional, and now she works as the Corporate Director of Sales. She thought it would be a great opportunity to jump on our podcast to talk about how to make the jump from a community position to a regional position. And then how you can make the jump from a regional position to...

Dallas has a conversation with Dan Daniel, president of D&D Moving and Storage. Dan has worked with seniors and senior living communities, and he offers advice on what you can do to help seniors during this process. How to help seniors get rid of stuff that won’t fit. What can you, as the community, do to make moving easier. What to look for in a mover. Click here to learn more about D&D M...

What happens when the tour is over, and your potential resident and/or their family members walk out the door? You know they're going to visit the other communities in town, so how can you stand out after the tour is over? Julie Podewitz, CEO of Grow Your Occupancy, talks about the five things you can do to get more deposits after the tour is over.  This is Julie's third time on our podcast a...

If you help sales professionals give tours or you give them yourself, this is the podcast episode for you. Julie Podewitz, CEO of Grow Your Occupancy, talks about the five things you can do to give better tours in your senior living community. This is Julie's second time on our podcast and each time we chat with Julie, she gives us so many great nuggets of senior living marketing wisdom. Buy Julie...

This is part 3 of our 5-part series about the senior living sales and marketing funnel. In this episode, Dallas and Luke talk about following up with leads to get them to tour your community. If you follow the two keys they talk about, you will book more tours and get more move-ins. 

There are four traffic sources: Paid online Unpaid online Paid referrals Unpaid referrals In this episode, we talk through each option and how to use each option to book more tours and get more move-ins. 

We're starting our 2022 podcasts with a 5-part series about 5 things your sales and marketing team needs to do to fill your community or care home.  And it all starts with having the right funnel in place. A marketing and sales funnel allows you to create a repeatable plan for success.  If you don't have a funnel, you're losing leads, booked tours, and money. This is the time to get a fu...