100% Occupied

In this episode, Mitch and Luke talk about the importance of SEO and how it can help or hinder your community.

In this episode, Mitch and Dallas talk about how you are probably sitting on a gold mine — your long and growing list of CRM contacts. They tell you how you can tap into that gold mine with a database reactivation campaign.

In this episode, Dallas and Luke talk about the kind of response you should expect from your leads.

In this episode, Dallas and Luke talk about how a staffing problem in your community isn't a siloed issue; it affects sales, marketing, and occupancy.

In this episode, Dallas and Luke talk about how to help your sales team focus on what matters most.

In this episode, Dallas and Luke talk about some popular incorrect assumptions they hear all the time, what's wrong about them, and how to fix them.

In this episode, Dallas and Luke talk about how using data to make decisions can actually help you become a better leader.

In this episode, Dallas and Luke talk about the most-effective follow-up technique that most communities don't do (or don't do enough of).

In this episode, Dallas & Luke talk about what most communities struggle with — selling something no one wants. They offer insights into what community salespeople should sell that will ultimately solve the biggest problems of their leads.

Other industries do some things really well that the senior living industry doesn't do. In this episode, Dallas and Luke talk about three things that will set you apart from your competition.

In this episode, Dallas and Luke talk about the four basic tools that your website really needs. Click here to check out the demo.

In this episode, Dallas and Luke talk about how senior living operators and sales people can open a new location successfully.

Dallas and Luke discuss six red flags about chat widgets and what to watch out for when you're shopping for one. Study referenced: https://www.superoffice.com/blog/live-chat-support-study/

Automation is the hottest marketing topic right now, but not everyone is ready to jump on board with it. However, if you want your community to reach 100% occupancy in 2023, you need an automation system in place. In this episode, Dallas & Luke talk about what you need to do to get your team members excited about automation. Here is the testimonial video referenced in the podcast episode: http...

We see more text testimonials than we do video testimonials. And why? And are they as effective?

In this episode, Dallas & Luke talk about why you can't treat referral leads and web leads equally. You'll need a system in place to handle these two very different types of leads. Click here to view the spreadsheet.

In his book  Atomic Habits , James Clear says, "Improving by 1 percent isn't particularly notable — sometimes it isn't even noticeable — but it can be far more meaningful, especially in the long run." In part two of this series, Dallas and Luke talk about the results you can see if you just improve each step of the sales funnel a little at a time. To buy Atomic Habits on Amazon, ...

In his book Atomic Habits , James Clear says, "Improving by 1 percent isn't particularly notable — sometimes it isn't even noticeable — but it can be far more meaningful, especially in the long run." Dallas and Luke talk about the results you can see if you just improve each step of the sales funnel a little at a time. To buy Atomic Habits on Amazon, click here.

In this episode, Dallas and Luke talk about a recent senior living marketing survey that was released. The survey shows that most communities are still focused on producing more and more leads. However, generating more leads may cause problems for your community and staff without the right systems in place. Click here to download the survey.

ChatGPT is a contender for word-of-the-year (at least we think it should be). But can it really help you book more tours and get more move-ins? In this episode, Dallas and Luke break down what ChatGPT is and how it can help you reach your occupancy goals. Click here to book a demo. Click here to try our chatbot.

In this episode, Dallas & Luke talk about the problem that prevents senior living community websites from generating as many leads and tours as possible. And they also talk about the simple solution. To book a demo of the Move-in Machine, click here. To learn more about Business Made Simple (Donald Miller), click here. To order the book The Machine , click here.

Everyone wants to be "data-driven" but with all of the systems and software that are used in senior living, trying to find the right data to make decisions with can be difficult. Paul Jarvis and the Clarent team are here to fix that.  In this episode, Paul (the CEO of Clarent) talks about the key pieces of data every senior living leader should know for their company. Click here to learn more...

Trying to create shareable and engaging social media content can be daunting. But the good news is that it doesn't have to be. In this episode, Luke talks with Dean Palombaro (the Director of Vibes with Foundations Health Solutions) about how Dean creates consistent, amazing content. To connect with Dean, click here: https://www.linkedin.com/in/deanmpal/ To learn more about Foundations Health Solu...

Calling cold leads can be intimidating, but it doesn't have to be. In this episode, Dallas and Luke talk about how to have an effective cold lead calling strategy. To turn your website into a move-in machine, click here.

Turnover costs are huge. But the good news is that you can solve that problem. Karen Antrim, the Vice President of Client Success and Talent Services for Arena Analytics, talks with Luke about how retention prediction can help employers retain staff and reduce turnover costs. To connect with Karen: Email: Click here. Linkedin: Click here. To learn more about Arena Analytics: Website: arenaanalytic...