Rich Litvin, Founder of 4PC

1 Insight

Society EN ↓ 227 episodes

Most coaches are building a business. A few are building a body of work, with clients knocking at their door. 1 Insight is for the second kind. Elite clients have sought out Rich Litvin for over 20 years. His clients include Olympic gold medalists, Hollywood directors, Special Forces operatives, and hedge fund managers, all by word-of-mouth. No ads. No funnel. No algorithm.  His book The Prosperous Coach has sold 120,000 copies the same way. He is the founder of 4PC, the invitation-only mastermind for the world's top coaches, and author of $100K Clients. This podcast is for coaches who are don...

Author

Rich Litvin, Founder of 4PC

Category

Society

Podcast website

1insight.libsyn.com

Latest episode

Jan 23, 2025

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Episodes

S3:EP08: "Do you make your clients cry?" 23.01.2020

I begin every coaching session with two secret beliefs: You are far more powerful than you know. Especially if you've already accomplished things that impress most people. Tears are a release of emotion. And if I can create a safe enough space, my clients will cry when they share things with me they never shared with another living soul.  I begin this coaching session with one of my favorite...

S3:EP07: "A life changing phone call" 16.01.2020

A single insight can completely change your life, and that insight can come in many forms. Rich’s came in the form of a phone call, a phone call that he duplicates for his client today. Luisa is a consultant and understands business at the highest levels. Her hope is to work with Rich on the idea of doing something fun and big while using her genius. Rich shares a story about the phone call that s...

S3:EP06: "A thousand dollar cheeseburger" 09.01.2020

Coaching is about more than having a coaching business. For most of human history, it wasn’t called coaching, it was called leadership. Rich’s guest today, Shelley Paxton, has spent her entire career as a leader. Shelley is the former Chief Marketing Officer for Harley Davidson, one of the most iconic brands on the planet. Her book is going to be published in January by Simon and Schuster, a mains...

S3:EP05: "Where do I find interesting people?" 02.01.2020

Building a coaching business or a community is like pushing a car, at first, the inertia makes it a really slow process, but eventually, the momentum will kick in. That’s right where Rich’s guest today, Richard, is sitting with his business. Richard is a consultant and a coach who has worked in tech for 20 years. He works with fast-moving business leaders who love complexity. Richard questions whe...

S3:EP04: "10 X $100K clients!" 26.12.2019

Success is great, sometimes even addictive. It sounds like a good problem to have, but that’s not really the case. Rich’s guest today, Eric, is feeling the effects of that addiction. After reading The Prosperous Coach, Eric took off before he even began working with Rich. He is seemingly living the coach’s dream, having a coaching business with 10 clients at $100k per year. Except, sometimes succe...

S3:EP03: "What if your clients feel overwhelmed?" 19.12.2019

With success comes the inherent need to continuously be successful, and when it slows down, that’s when overwhelm hits. Rich’s guest today, Alexis, is no stranger to overwhelm. Alexis in the movie business for a long time before creating a coaching practice of her own, helping other people grow and scale their businesses. Her coaching business has skyrocketed so quickly that she feels that she mis...

S3:EP02: "I coach one of Einstein's relatives!" 12.12.2019

Seeking others' approval and love is a desire that we are all born with. It’s only natural, but you can’t let it get in the way of showing your work to the world. Rich’s guest today, David, is literally related to Einstein. David is a successful entrepreneur and has been a coach for many years. He has come for guidance on how to get his book out into the world, but what he can’t see is that h...

S3:EP01: "On the other side of burn out" 05.12.2019

Successful leaders, successful entrepreneurs, and successful coaches are often running on empty and they can’t see it. Rich is able to help his guest today, Ngan, realize that she is burnt out and discover what she really needs. Ngan has been a successful business owner for many years and she’s transitioning into being a coach but doesn’t seem to know that she is burnt out. In this short conversat...

S2:EP08: "What Do You Do?" 28.11.2019

What do you do? We get asked this question all the time. It’s an overwhelming question, but there are very powerful ways to answer. People want to put a label on who you are. You don’t have to play their game. The important thing to remember as a coach is that coaching is a tool, not a title. Use coaching as a part of your answer, but do not identify as a coach!   In today’s episode: Answering the...

S2:EP07: "Double your fees. Then double them again!" 21.11.2019

There’s no secret that making a career change at the top of your game is an incredibly exciting and scary thought. Consciously leaving a successful career means that somewhere inside, you are searching for the person that you want to be. If you are willing to sacrifice the time, money, and energy to go through the J curve of business, then you can do, “scary.” Once you can do, “scary,” then you ca...

S3:EP06: "You selfish bastard..." 14.11.2019

It’s not what you’re doing; it’s who you’re being when you’re doing that. There’s only one way to do it, whatever “it” is, and that’s your way. Every single one of us is a unique human being who has our own way that we can be successful in our own right, and we can do it that way better than anyone else. It’s hard to realize this because of all of the self-limiting beliefs that are rooted in press...

S2:EP05: "It's meant to be hard" 07.11.2019

There are thousands of books out there on how to be successful, but the problem is that once you win the race, there’s a tendency to still feel empty on the inside. Once you have reached that pinnacle as a top performer, acknowledgment starts to make you feel lazy. What you don’t realize is that you are so in the zone that this work is effortless for you. Your goal should be to feel lazier as your...

S2:EP04: "What if I fail?" 31.10.2019

Sometimes in the business world, less is more. You can’t possibly expect to be great at a million different things, so trying too much at once can result in failure. Remember, money can be the most creative expression of your creativity. Failure is inevitable and needs to happen in order to learn. Don’t be afraid to fail. Rich’s guests today are dealing with their own personal struggles as they tr...

S2:EP03: "The Power of A Man Ban..." 24.10.2019

There’s no secret that making the switch to an entrepreneurial coaching career comes with a great amount of risk. The inevitable drop in the bank account will undoubtedly dampen a coach’s spirit, but to be successful in this game, one cannot measure their progress based on the amount in their bank account. Insight is just the first step on the way to creating your dream life. All of Rich’s clients...

S2:EP02: "I Believe in You..." 17.10.2019

In life, it can feel like we are being pulled in 10 different directions at the same time. It can be stressful choosing which part of yourself to identify with. Well, what if you didn’t have to choose at all? Rich’s guests today, Manjeet and Jordan, are dealing with that struggle in their lives right now. Manjeet has been a consultant to some of Britain's top retailers for over a decade. Jord...

S2:EP01: "The Power of The Status Quo" 10.10.2019

Rich loves his job because he gets paid to dig around in people’s minds. More specifically, he helps people change their view and path in life by guiding them to shift their mindset. Rich has the pleasure of helping two people, Matt and Cathy, to shift their mindsets. Matt is a former VP at a major sports league who he has created multi-million dollar deals. He is looking for value in his time and...

S1:EP10: "Stop Asking Permission" 03.10.2019

Most of the time what we're afraid of is what we imagine other people will think. The funny thing is, that is the last thing we should worry about. There’s only one person that you have to live with for the rest of your life, and that’s yourself. Do not let the fear of what others think of you stop you from living before you die. More importantly, if we can learn to ignore ourselves, we can d...

S1:EP09: “The dark side of your gifts..." 26.09.2019

Our gifts are what make us unique and who we are, but every gift we have has a dark side. There are inevitable consequences of what comes so naturally for us. People may just not be ready to benefit from your gifts. Rich’s guest today, Margaux Thévenin, was once in charge of the worldwide marketing strategy for an organization with a half a billion-dollar revenue. She came looking to prioritize he...

S1:EP08: “Your mission is to collect NOs..." 19.09.2019

Throughout life, your mission should be to collect nos, because no one gets the yes that they are chasing without hitting adversity first. You can never reach that yes without those nos. Rich’s guest today, Chris Hunt, is on his journey to collect those nos. Chris is a forensic accountant who has assembled, organized and led international teams who have conducted high profile forensic accounting i...

S1:EP07: “Fear is a mask for desire..." 12.09.2019

Fear is often a mask for desire. When Rich hears that, he looks past the fear and tries to uncover the desire behind the mask. Rich was able to remove this mask with his guest today, Niki Parker. Niki works for the International Red Cross. She set up a coaching program for the World Economic Forum and created an online digital campaign that generated millions of dollars and raised awareness of the...

S1:EP06: “Dr. Death Dies..." 05.09.2019

At some point, it doesn’t hurt to think about the future, but thinking about your big mission can be scary and confusing. Rich’s guest today, Megan Hottman is an attorney who, at 29 years old, founded a law office that exclusively serves injured cyclists. She also races as a professional cyclist, has competed in several World Cups and was even featured on HBO Real Sports. Megan is a top performer...

S1:EP05: “You don't need clarity. You need space. 29.08.2019

A single insight can take a lifetime of searching, or as you'll hear, sometimes a life-changing insight can come in less than 5 minutes! Rich’s guest today is Marli Watt. Marli is the Vice President of an International Pharmaceutical Company which manufactures products for very rare diseases. She's a very accomplished leader and heads up an international team of 60 people. She wanted Ric...

S1:EP04: “You need to leave Facebook. It's killing you. 22.08.2019

There is no boss more demanding than the one who sits in our seat. It can be quite intense to be an entrepreneur, especially when you have a burning drive to succeed. Rich’s guest today, Erin, is caught between the age-old struggle of when to be patient and when to hustle. Erin is a former Director at two different billion-dollar technology companies. She is making the transition from the high ene...

S1:EP03: "I've got new coach smell!" 15.08.2019

Fighting for limitations is something that clients do all the time. As a coach, you need to challenge your clients by not allowing them to enroll you in that story. Parissa, Rich’s client, came in today with that fight for her limitations, but Rich didn’t bite. Parissa is an advisory board member in a female-founded AI startup with a track record of success in the corporate world. She believes tha...

S1:EP02: "I'm trapped by my 'dream' job!" 15.08.2019

Feeling stuck is never a good place to be, whether it is physically or stuck in life. Today, Rich is talking to his client, Scott, a situation just like this. Scott still has his ‘dream’ corporate job, serving as the Director of Leadership Development at a multi-million dollar corporation, with consulting gigs and coaching on the side. However, due to life circumstances, Scott has become trapped a...

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