Rich Litvin, Founder of 4PC
1 Insight
Most coaches are building a business. A few are building a body of work, with clients knocking at their door. 1 Insight is for the second kind. Elite clients have sought out Rich Litvin for over 20 years. His clients include Olympic gold medalists, Hollywood directors, Special Forces operatives, and hedge fund managers, all by word-of-mouth. No ads. No funnel. No algorithm. His book The Prosperous Coach has sold 120,000 copies the same way. He is the founder of 4PC, the invitation-only mastermind for the world's top coaches, and author of $100K Clients. This podcast is for coaches who are don...
Author
Rich Litvin, Founder of 4PC
Category
Podcast website
Latest episode
Jan 23, 2025
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Episodes
S6:EP04: "What are you terrified people will find out?" 09.07.2020 33:23
In this episode, I draw out Bob's story. It's a story so powerful that it moves both of us to tears... In fact, Bob shares with me a secret he has hidden from the world for 45 years. As you listen, ask yourself, What are YOU hiding from the world? What are you terrified people will find out? When you are a powerful coach, it's often the things that scare you to share out loud that a...
S6:EP03: "What do people NOT know about you?" 02.07.2020 40:10
Kimberly has been a professional coach for 2 years but she was a senior executive at a Fortune 7 corporation for 21 years. I help draw out Kimberley's superpower. It's a gift that allowed her to lead teams of thousands of people. And now it will be her gift as a high-level coach. As you listen, reflect on the question "What do most people not know about YOU?" Love. Rich PS. Aft...
S6:EP02: "A Diamond in the Rough..." 25.06.2020 37:54
Daniel is a Police Officer. He's a man of deep faith. He's African American. He's a coach. And he's an athlete. And in this episode I tie all of these together, as I draw out his story and help him to craft the story of the NEXT stage of his life. When he was young, Daniel's father said a few words to him, that changed his entire life. And before we end, I say a few words...
S6:EP01: The Manifesto 18.06.2020 8:23
Almost 10 years ago, one of my coaches shared with me a tool that has changed my life. I call it a Manifesto. It’s the tool I use to “create” myself every day. I've been working on this for almost 10 years. I read to myself – sometimes out loud – almost every morning. I've shared with almost no one other than a handful of clients, over the years. And at my recent intensive, I took a risk...
S5:EP10: "It's time for you to be a thought leader" 11.06.2020 24:54
Vicki is a consultant to companies that range from start-ups to a $500 Billion corporation. What I see in Vicki is that with 20 years or more behind her of expertise in working with high-level leaders in organizations, it's time for her to start sharing her gifts. That looks like, it's time for her to be a thought leader. In this conversation, I teach her 3 tools to draw out these gifts...
S5:EP09: "I'm tired of being a best kept secret" 04.06.2020 32:26
Mandy has a PhD from Cambridge University. She has been involved in investment banking for over two decades. She coaches high caliber clients in the world of private equity and investment banking. And, she’s frustrated. She’s tired of being a best kept secret. I ask a single question that takes us deeper and deeper and deeper into the solution of the struggle that Mandy’s in. After you've lis...
S5:EP08: The Four Stages of Transformation 28.05.2020 21:58
There are four stages of transformation: 1. Separation 2. Initiation 3. Transformation 4. Transmission Transmission is when you become a guide and start to help others to become heroes. Today I have a conversation with Hayden around how he steps into the highest level of transformation - the mastery level. Sometimes as a coach your job is to simply create space and the clients will come to their o...
S5:EP07: Stand out! 21.05.2020 19:08
Laurie has never felt like she fit in. She didn’t fit in as a child, as an actress or as a successful copywriter. Yet our biggest gifts often come from the place where we struggle the most. And today, I coach this incredibly creative woman to turn her struggle into her gift as a coach. Love. Rich PS. After you've listened to this episode, get in touch. Let me know your single biggest insight...
S5:EP06: Don’t answer your clients' questions… 14.05.2020 14:20
Today I’m coaching a former Navy SEAL. The job of a great coach isn’t to answer their clients, questions. It’s to help create more powerful questions for them to live into. Christopher has an interesting question and it’s tempting for me to answer it but I pull back to look for the bigger context. In this short episode you get to see the power of coaching for insight. An insight can happen in a mo...
Bonus: Leading Businesses Through Uncertainty 12.05.2020 54:25
Vicki Shillington has over 20 years experience as an executive at a Fortune 50 form. She's been a consultant at one of the "Big Five" accounting and consulting firms. She's built a reputation for leading transformation for Fortune 500 companies. She's an expert in positive psychology. And she's known for speaking her truth to high level leaders. Her clients include a...
S5:EP05: "I Was Born For This..." 07.05.2020 13:55
Coaching powerful people is interesting… because when they have an insight, there's nothing more you need to do. You don't need to help them create a 27 step action plan or to hold them accountable. They are good to go. Matt is a powerful leader who knows how to support others, in challenging circumstances. I coach him and – within 10 minutes – he has an insight that gets him so clear, h...
S5:EP04: "High-Touch Vs. High-Tech." 30.04.2020 20:35
If you do what everyone else is doing, right now, you'll get the same results as everyone else… Shelley is a high-level leader but at her heart, she's a rebel. So, it's ESSENTIAL that she does things differently. But it's important that YOU do things differently, too. After you've listened to this episode, get in touch. Let me know your single biggest insight – and how you...
S5:EP03: "Leadership Lessons From Barack Obama." 23.04.2020 26:23
In 2007, Angela met a very inspiring man. A year later, she quit her job to help this young Senator, with an unusual name, run for President. People told her she was crazy. When Barack Obama became President of the United States, she spent 7 years in the White House, as his personal aide. In this coaching session, I break the coaching ‘rules’. I step into leadership. I tell her what I think. I tel...
S5:EP02: "I'm Carrying the Burden Alone." 16.04.2020 12:19
Imagine running a company where your clients are seniors and your business generation happens almost exclusively through live events. And then there's a pandemic… Welcome to Catherine's world. She's exhausted, and it feels like she's carrying this burden alone. Within 3 minutes of coaching, she has an insight that's so powerful, we both know we're there. Shortest podc...
Bonus: Excellent Decisions 14.04.2020 39:23
For 21 years, Robert McPhee has been a trusted advisor to high level leaders, CEOs, Directors and Board members. His company is called Excellent Decisions. He was Director Of Training for Jack Canfield Companies for almost 5 years. And he is a Founder/Founding Member of the Transformational Leadership Council and the Association of Transformational Leaders. Robert invited me on his podcast and I s...
S5:EP01: "What's Your Biggest Challenge?" 09.04.2020 35:40
When times are challenging you only need to ask your clients a single question, “What's the biggest challenge you're facing right now?” Join me, as I coach a former Vice President of a relationship marketing agency. She's also a board member, advisor and angel investor. Learn how to create clients in challenging circumstances… After you've listened to this episode, get in touch...
S4:EP05: "What makes you different?" 02.04.2020 36:11
You must not be afraid of the things that make you different. In fact, what you imagine might repel people is often the very thing that has your clients seek you out and want to work with you... Listen to me draw out Tutti's story. She's a fascinating woman. And, as you listen, reflect on what makes YOU different.. -- For most of human history, it wasn’t called coaching. It was called le...
S4:EP04: "The gifts in your struggles..." 26.03.2020 35:39
Ashley had a 20 year career in marketing. She worked with large organizations such as the NBA and Amazon. Great marketers are great story tellers. But our own story is so close to us that it's really hard to see. Until today, Ashley had never seen the gifts in her struggles. I draw out her story to leave her with a really powerful way to tell the world who she is and what she does. -- For mos...
S4:EP03: Serve, Serve, Serve 19.03.2020 1:30:03
This episode is called Serve, Serve, Serve because that's how we will come through these trying times... 500 people from my community joined me live on a Zoom call, called Leading in Challenging Times. We recorded it and now you can join me as I share the best principles I've learned from over 2 decades of leadership, sometimes in very trying circumstances. You'll hear me teach 14 c...
S4:EP02: "You CAN'T do it..." 12.03.2020 31:33
Chris Frolic was a really famous DJ in the 1990's. Later he built a business that made millions of dollars. You’ll hear me draw out Chris' story. And you'll hear me give him 4 words that light him up and literally make him speechless. As you listen, answer the questions for yourself. See if you can get to the heart of who you are and what you do... -- For most of human history, it w...
S4:EP01: "A story that makes you say, Wow!" 05.03.2020 33:38
Corrine is an extremely successful entrepreneur. But it doesn't matter how successful you are, you can't see your own gifts. I help Corrine see the impact she had had in her career and she is literally moved to silence. All she can say is "wow." There is such power being able to draw out your clients' stories... -- For most of human history, it wasn’t called coaching. It w...
S4: Intro: A powerful story.... 27.02.2020 4:42
I'm extraordinarily good at helping high level leaders become high level coaches. And I often see successful leaders struggle as they become coaches. You see, they often dismiss all their prior leadership experience. In Season 4, I draw out my guests' stories in a way that empowers them to articulate who they are in the most powerful way possible. Imagine you could tell stories so powerf...
S3:EP11: "Hell yes. Hell no. Maybe" 13.02.2020 25:11
Today I coached Catherine. Catherine is a member of 4PC, she is a top performer, she is an estate attorney by background, and she has a business that makes millions. She is really making an impact on people's lives, helping them create an amazing future for themselves and their children. She has had a taste of coaching and loves it! But she is sucked into those things that drain her of energy...
S3:EP10: "I made over $90 million in sales but I was struggling to get clients..." 06.02.2020 22:24
Today's episode isn't a coaching session. It's a very honest conversation with one of my Protégés. Before becoming a coach, Mark Silverman generated over $90 million in complex tech sales in the corporate world and worked at numerous rapid growth startups. He sought me out as his coach and he became a member of my community. Mark is now making over $200K a year as a coach and worki...
S3:EP09: "How do you run 120 miles?" 30.01.2020 25:38
This was fascinating. In today's episode you are going to hear me coaching Angela. Angela used to work for the United Nations, for UNESCO and she is based in Paris. She is a woman who has done extraordinary things in her life. She runs 180 Kilometer races, ultra marathons, almost 120 miles. She doesn't like to do things by halves. Even when she is taking on a mission she can't take...
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