Rich Litvin, Founder of 4PC
1 Insight
Most coaches are building a business. A few are building a body of work, with clients knocking at their door. 1 Insight is for the second kind. Elite clients have sought out Rich Litvin for over 20 years. His clients include Olympic gold medalists, Hollywood directors, Special Forces operatives, and hedge fund managers, all by word-of-mouth. No ads. No funnel. No algorithm. His book The Prosperous Coach has sold 120,000 copies the same way. He is the founder of 4PC, the invitation-only mastermind for the world's top coaches, and author of $100K Clients. This podcast is for coaches who are don...
Author
Rich Litvin, Founder of 4PC
Category
Podcast website
Latest episode
Jan 23, 2025
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Episodes
S13EP05: Ask Me Anything #1 25.11.2021 15:17
Today I turn the table on my client. I tell him to ask me one single question—the answer to which will change everything. David lives in Scotland and has a dream to help the homeless population in his city. He is beating himself up for not taking more action. So, I remind him that a goal is a place to come from, not a place to get to. And it turns out that he has done more than he realizes... Lear...
S13EP04: Show up as a leader 11.11.2021 8:09
I know that Philippa is an extraordinary woman because from the moment she joined Transition Excellence, she drew out the leadership of others in making sure everyone had an incredible experience. When I saw her LinkedIn page, I was impressed with her track record as a leader and an educator in the corporate world and as a consultant. So I decided to challenge her, the moment she joined me on the...
S13EP03: Be Remarkable 04.11.2021 38:22
Oh this was fun! You see, I start to chat to Ervine before we hit record and she makes a little joke about me mistaking her for a high-performer. I immediately ask if I can start recording because I want to illustrate something important. Marianne Williamson captured it in her poem: "Our deepest fear is not that we are weak. Our deepest fear is that we are powerful beyond measure. It is our l...
S13EP02: Put courage over comfort 28.10.2021 22:50
Stephanos is a consultant to high-level leaders with a background in the corporate world. He is one of the pioneer members of Transition Excellence—my community of high-level leaders transitioning into high-level coaching and consulting. As I draw out his story, I discover that he's been a risk-taker his whole career. He thinks he wants to be comfortable. He doesn't. He needs to keep cre...
S13EP01: Stop practicing! 21.10.2021 24:30
Anu is a consultant to high-level organizations and their leadership teams. She's an incredible woman who has literally been a leader since the age of 6. But right now she is holding back from telling these leaders what they REALLY need to hear. So, I have to step into leadership myself. I need to model for her the power of saying, "Here's what I require of you..." By the end o...
S12EP05: A powerful conversation about love 14.10.2021 23:14
Today you're going to be privy to a deep conversation, not much coaching going on here. But there's nothing more powerful than a deep conversation. Garrison is a leader, an entrepreneur and a member of 4PC, my community of coaches and leaders. Join us for a very honest conversation about relationships, where he gets so vulnerable that he breaks out in a sweat. There's also a moment...
S12EP04: The Power of a Powerful Woman 07.10.2021 32:33
Four of the most powerful words you can ever say to a client are, "Tell me your story..." Tatiana was a Managing Director of an investment bank, where she was responsible for managing billions of dollars of assets. She is now a high-level coach and consultant. But this wasn't a clear path. Tatiana grew up behind the Iron Curtain, at a time when the Soviet Union was a socialist state...
S12EP03: The Thinking Partnership 01.10.2021 30:00
As a coach, you need to continually re-invent the way you work with clients. Over years of coaching highly successful people, I have seen that the more successful people become, the less they are able to have truly high-level conversations. They've outgrown their peers. They're surrounded by people who are impressed with everything they do and who say yes to everything they say. And they...
S12EP02: The Upper Limit Problem 16.09.2021 17:48
There's an invisible limit to your success, your happiness and your income. And you are creating it... Today I am coaching a highly successful entrepreneur and business owner. Listen in as a "client" and as I coach him, I'll be coaching you on your own Upper Limit, too. Or listen in as a "coach" and as I coach him, look for ways you can stretch your own coaching. Love...
S12EP01: The Audacity Spectrum 09.09.2021 29:08
Alina is a very courageous woman, with a 20 year career in high level finance behind her. She was a Managing Director at Rothschild & Co, responsible for €3 billion of assets under management. She's a also a mother, raising a high-functioning autistic son. "If you only read one book on coaching, you have to read The Prosperous Coach..." That's what Alina's friend said...
S11EP06: “I am more committed to other people than I am to myself…” 02.09.2021 39:16
As coaches and consultants, we are committed to making a difference and making an impact, and changing people's lives. Too often we do this at a cost to ourselves. Join me as a fly on the wall for an intimate conversation, as I coach two women leaders... In today’s episode: Going silent and still while acknowledging human moments Recognizing what holds you back the most What if you got everyt...
S11EP05: You DON'T need clarity... 26.08.2021 27:24
I grew up in London, where some nights it was so foggy I could only see a few yards ahead in front of my face. Despite the darkness and the fog, I could still regularly drive the 10 miles to my home. Life is much like that. It would be nice to have clarity 10 years into the future about exactly what's going to happen but it doesn't really work like that. Today I mess with the thinking of...
S11EP04: You can always fly home tomorrow... 19.08.2021 37:19
There's no intro to today's coaching session because I jumped straight into a conversation with these two powerful men. My intuition told me to ask each of them to tell me what the other most needs. I had no idea what would happen next. But that's where the magic almost always is, in life—when you have no idea what is coming next. We talked about the dark side of our gifts, we talke...
S11EP03: You can do scared… 12.08.2021 25:41
Today I’m coaching Barbara and I begin by drawing out her story. I discover that she’s an incredibly courageous woman, which is valuable because she then tries to enroll me in a story about how scared she is... Often our job as a coach is not much more than to NOT buy into the stories our clients are living into. By the time we are complete she’s had a powerful insight moment and I say “cut!” to m...
S11EP02: The Spotlight Effect 05.08.2021 28:55
Today, I am coaching two talented high performers. Jeff gives his all to everything he does in life—from coaching to business to writing to endurance races. But he is paying a price for being so driven. Kimberley has just reached out to two highly successful leaders she knows and wants to know what it means that she has heard nothing. Well, when you hear nothing after making a bold proposal it mea...
S11EP01: Maximizing Simplicity 29.07.2021 19:10
I begin today's coaching conversation with a story. Stories are a really fun way to create the space for insight for your client. And then I introduce Martin to my favorite coaching tool. In fact, if I was only allowed to use a single tool with my clients, for the rest of my life, this would be it... Here's a link to download the tool for yourself . Love. Rich PS. For most of human histo...
S10EP07: "You're not afraid to be seen but you work hard not to be visible..." 22.07.2021 33:40
Varian was a high-level sales executive who did $750 million in sales, during her corporate career. She was driven and she was not afraid to speak her truth to anyone. But what most people never knew was that her drive came from having a son at 17 years old. At that moment, she made a decision to be successful, no matter what, so that he would never want for anything in his life. And what most peo...
S10EP06: "I asked Steve Jobs to mentor me. He said yes." 15.07.2021 36:04
Kelli is one of the smartest, most connected people I know. She has worked in a high level in Hollywood and also in Silicon Valley. At 16 years old, Steve Jobs become her mentor. In this conversation, Kelli wanted my help to draw out her story. But underneath her story I see a pinpoint of darkness. A tiny place that is holding her back from her next level of success. So, of course, that's whe...
S10EP05: "You're not blind. You see the world differently." 08.07.2021 54:33
I lead an experience for clients called "Branded by Rich Litvin." They invest $9,000 and in around 30 minutes, I draw out their story. I'm not a branding expert and I'm not a copywriter but I am gifted at drawing out people's stories. And what gets clients REALLY interested in you is YOUR story. We all have one. Today you'll hear me take Parham through a "Branded...
S10EP04: Relationships are created. Just like clients. 01.07.2021 26:42
Carolina had a 20-year marriage. Ever since it’s ended, she has wanted to create her next relationship and it has been hard. And she’s lonely. I help her use The Prosperous Coach Approach to reframe her thinking in order to create her next relationship one conversation at a time. Love. Rich PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for grea...
S10EP03: Over obligated and under committed 24.06.2021 16:28
Tim is a member of Transition Excellence, my program for helping high-level leaders becoming high-level coaches. He's in 3 different coach trainings and he's feeling a sense of sadness and guilt that he's not been playing full out in all of them. I help him have a new way of looking at things and the heaviness that has been weighing him down seems to evaporate. Have you ever been di...
S10EP02: My story is so unique, how will I attract clients? 17.06.2021 15:11
Fiona has a background working at a large international corporation. But she's an adventurer at heart and she wants me to help her understand how her unique and unusual career and life will attract coaching clients. Using just 3 words, I draw out from her a piece of intellectual property that she'll be able to use to create clients for the rest of her life. Your 3 words will be different...
S10EP01: Creating IP in real time 10.06.2021 23:45
Do you ever get frustrated that your husband, wife, mum or bank manager don't understand this thing you do called coaching? Today I coach Jill, who is an expert in understanding both high-level data and high-level leaders. In real time I help her create a tool—a piece of Intellectual Property (IP)—that means she'll never again have to answer the question, "What do you do?" with...
S9EP06: You don't need no stinkin' clarity! 03.06.2021 20:34
The two things that your clients will tell you they need most are: clarity and confidence. Don't believe them... In today's episode I will show you why, as I coach Eric, a former lawyer—who just wants more clarity. And I coach Micha—the owner of boutique communication agency that specializes in the German luxury car market—who is in need of more confidence. As you'll hear, I mess wi...
S9EP05: Coaching Powerful Women 27.05.2021 30:09
Rachel has had a successful corporate career. She is raising and homeschooling four children. And she is judging herself for not succeeding fast enough as a businesswoman, just 6 months into her new career as a coach. Sunny is an accountant in the corporate world. She loves accounting because it just makes sense, plus you can use numbers to help make impactful decisions. Today I help her make an i...
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